CashStar partners with Punchbowl to deliver eGift Cards with Digital Greetings

CashStar partners with Punchbowl to deliver eGift Cards with Digital Greetings

Consumers can now include eGift Cards from top brands in their holiday cards
to family and friends

PR Newswire

PORTLAND, Maine, Dec. 6, 2012

PORTLAND, Maine, Dec. 6, 2012 /PRNewswire/ --Today, CashStar, Inc., the
world's leading digital gifting and incentives company, announced a
partnership with celebrations site that enables consumers to
embed eGift Cards in their digital greeting cards. Punchbowl's new eGift Card
offering, combined with their modern greeting card delivery, gives consumers
yet another reason to skip trips to the store and post office this season and
instead quickly and conveniently send highly personalized eGifts that everyone
on their list will love.

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The partnership, which uses CashStar's API to access eGifts from CashStar's
roster of leading retailers and leverages Punchbowl's best-in-class digital
greeting cards, enables consumers to enjoy eGifting experiences that are
on-demand, modern, and personalized, from brands including Banana Republic,
GAP, Piperlime, Athleta, Old Navy, Sephora, Spa Week, Charity Choice, L.L.
Bean, Lands' End, Wine Enthusiast,, Travelocity, Aeropostale, and
CHEFS Catalog.

"Our recent Last Minute Shopping Survey reflected that shoppers are struggling
to remember and buy for everyone on their lists this holiday season. eGift
Cards are a perfect and easy solution to help consumers reduce holiday stress
and provide a gift that everyone enjoys," said David Stone, cofounder and CEO,
CashStar. "CashStar's platform and API technology enables companies like
Punchbowl to deliver a richer, more personalized eGift Card experience to

"CashStar's trusted relationship with retailers allows us to give consumers
eGift Cards from brands they love," said Matt Douglas, CEO, Punchbowl. "As a
result, we now offer modern, thoughtful gifts that our customers can send in

Both CashStar and Punchbowl are Intel Capital portfolio companies.

About CashStar, Inc.

CashStar is the world's leading digital gifting and incentives company,
preferred by the world's leading retailers. More than 250 brands leverage
CashStar's on-demand B2C and B2B gifting technology and multi-channel
marketing strategies. CashStar's brands acquire new customers, drive
incremental sales, increase loyalty, and boost profitability by delivering
unparalleled personalized, secure, and engaging eGift experiences via email,
mobile and social channels. CashStar's clients includeBest Buy, Chili's Grill
& Bar, Gap, Pottery Barn, QVC, Sephora, Staples, Starbucks, The Cheesecake
Factory, The Home Depot, andWilliams-Sonoma. To learn more about how
CashStar is constantly innovating the way businesses strategically leverage
gifting in the digital world, please visitwww.cashstar.comor

Pauline Louie
Schwartz MSL
(781) 684-0770

All trademarks are the property of their respective owners

SOURCE CashStar, Inc.

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