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Motor Trend Names Ram 1500 as 2013 Truck of the Year



  Motor Trend Names Ram 1500 as 2013 Truck of the Year

     Ram 1500 Blows Away Competition with Variants to Satisfy Every Owner

Business Wire

EL SEGUNDO, Calif. -- December 06, 2012

Source Interlink Media, LLC (SIM) announced today that Motor Trend has
selected the Ram 1500 as its 2013 Truck of the Year®.

(Photo: Business Wire)

(Photo: Business Wire)

The announcement, made via a comprehensive feature on MotorTrend.com and a
special presentation on the Motor Trend YouTube Channel, comes after
contenders were put through Motor Trend’s extensive battery of testing,
designed to evaluate virtually every aspect of each vehicle. In addition to
the Ram 1500, the judges examined the other all-new or significantly updated
trucks the industry produced this year: the Nissan NV Passenger Van and the
Ford F-150.

To determine which truck deserved top honors, the Motor Trend judges drove the
trio of contenders to Chrysler Automotive Proving Grounds in Kingman, Arizona,
while evaluating ride, comfort, amenities and fuel economy. On-site, the Motor
Trend judges tested each truck’s performance with the following exercises:

1. Standard testing (without load): 0–60 mph and 1/4-mile acceleration, 60-0
mph braking, and maximum lateral grip.

2. Limit handling (without load): closed course cornering, cruising, and light
off-roading maneuvers.

3. Tow testing: Acceleration tests repeated with trailers attached, each
loaded to 75 percent of each truck’s maximum tow rating (as equipped).

4. Road looping: Highway and real-world driving.

After testing at the proving grounds, the team took the three trucks and their
load-equalized trailers up the Davis Dam route on nearby Highway 68. This
legendary incline is the site of an industry standard (SAE standard J2807) for
evaluating towing on a grade. The grade begins at an elevation of about 500
feet at Bullhead City, rising to 3,563 feet during its 12-mile climb to summit
at Union Pass.

For Motor Trend’s purposes, the focus was on an 8.5-mile section offering a
particularly relentless 5-degree grade. The trucks and trailers ran up the
hill at 55 mph, simultaneously engaging the throttle eight separate times,
while the team recorded observations and measurements regarding transmission
and engine performance.

Once the testing was completed, the judges reconvened to determine which truck
would be crowned Truck of the Year. The winner is not chosen from a direct
comparison against the other contenders, but rather as a result of how each
contender measures up against the award’s six criteria: Design Advancement,
Engineering Excellence, Efficiency, Safety, Value, and Performance of Intended
Function.

After the judging, Ram 1500 clearly emerged as Motor Trend’s 2013 Truck of the
Year. The judges were particularly impressed with Ram 1500’s V-6 and V-8
engine performance, especially when paired with the new 8-speed transmission.
Ram’s optional air suspension system also scored high marks in Engineering
Excellence, as it delivered a smooth ride and excellent handling no matter the
terrain. On the design front, Ram 1500 impressed with improvements to its
style, packaging, and interior ergonomics. The breadth of the lineup was
another compelling factor; whether outfitted as a basic work truck or optioned
out to a near-luxury vehicle, Ram 1500 provides all of the capability needed
in a truck.

“We had a small but solid field of contenders for Motor Trend's Truck of the
Year," said Edward Loh, Editor-in-Chief of Motor Trend. "But in the end, the
choice was clear: Ram 1500 not only withstood our rigorous testing, it
impressed at every step along the way. Our judges were won over by the
performance of Ram 1500’s broad array of standard and optional equipment. It’s
a truck that can be tailored to meet most anyone’s needs. For these reasons
and more, we're excited to name the Ram 1500 the Motor Trend 2013 Truck of the
Year.”

“Every truck-maker aspires to win Motor Trend’s Truck of the Year Award,” said
Fred Diaz, President and CEO, Ram Truck Brand and Chrysler de Mexico. “The
2013 Ram 1500 is a technological triumph. In no other truck will you find
Ram’s incredible combination of best-in-class 25 mpg fuel efficiency,
PentaStar and HEMI engines matched to TorqueFlite 8-speed transmissions,
active air suspension, the new Uconnect Access and 12 fuel-saving technologies
that raise the bar in the fullsize pickup segment.”

Truck of the Year® is one of several coveted honors Motor Trend bestows on
automakers,  including Best Driver’s Car®, Sport/Utility of the Year®, and Car
of the Year®.

About Motor Trend Magazine:

Motor Trend, a publication of Source Interlink Media, LLC, was founded in 1949
and has a circulation of 1.1 million and a total readership of 7 million.
Internationally recognized as one of the leading brands in automotive
publishing, MOTOR TREND comprises Motor Trend Magazine; the award-winning
website motortrend.com; the Motor Trend YouTube Channel; Motor Trend
Radio; Truck Trend; Motor Trend Classic; Motor Trend International Auto
Shows; Motor Trend en Espanol; and the renowned Motor Trend Car, Truck, and
SUV of the Year Awards program. The MotorTrend.com  website attracts more than
5.5 million unique visitors per month and its YouTube channel averages more
than 1 million views a week. Motor Trend's social media presence spans 1.1
million followers across Facebook, Twitter, Instagram, Pinterest and Google
Plus. Follow along @MotorTrend.

About Source Interlink Media

Source Interlink Media, LLC is the premier source of special interest media in
the United States. With more than 75 publications, 100 Web sites, 800 branded
products, 50+ events, and TV and radio programs, SIM is the largest provider
of content to enthusiast communities interested in automotive, action sports,
home theater, and other niche activities. The division's strategy is to wholly
focus on targeted audiences by leveraging and expanding upon its core
market-leading brands through a multiplatform media approach.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20121206005961/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50500072&lang=en

Contact:

Source Interlink Media, LLC
Jeremy Riffle, (O) 317-602-7137; (C) 310-210-1336
jriffle@bohlsengroup.com
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