Adconion Direct highlights success in new TELUS case study

Adconion Direct partners with TELUS to launch the Samsung Galaxy S III™, 
validating the value of Cross-Platform Data to identify new audiences and 
increase engagement 
TORONTO, Dec. 6, 2012 /CNW/ - Adconion Direct, a global multi-channel digital 
advertising solutions platform, today released a case study summarizing the 
results of a recent campaign with Canadian national telecommunications company 
TELUS, to promote the launch of the Samsung Galaxy S III™ smartphone. The 
case study was also acknowledged by IAB Canada as a noteworthy example of the 
benefits of incorporating cross channel audience data into strategic planning. 
TELUS utilized Adconion Direct's cross-platform audience data in Social and 
Display to accomplish and exceed each of its campaign goals. Goals outlined 
included increasing engaged social media fans on their Facebook page, as well 
as lifting key display performance indicators, and target a new TELUS Audience 
based on high indexing audience attributions on Adconion Directs platform. The 
overall approach highlighted how cross-platform data drives better performance 
for both Social and Display through audience modeling and social fan 
"Adconion's ability to leverage their cross platform data, combined with 
social modeling, resulted in 20 per cent improvement in average cost per 
online acquisition during the TELUS launch of the Samsung Galaxy S III™," 
said Lara Johnson, Director, Marketing Communications at TELUS. 
Campaign highlights included: 

    --  Driving more than 21,000 fans in less than 6 weeks
    --  Cross-Channel Audience Insights resulted in an increased
        click-through rate by four times over the life of the campaign
    --  Cross-Channel Audience tactics resulted in acquiring new TELUS
        customers three times more efficiently than any other partner

IAB Canada, a non-profit fully-dedicated to the development and promotion of 
Digital/Interactive advertising in Canada, also took note of the campaign. 
"Clients should bring cross-channel audience insights into their strategic 
planning," said Chris Williams, president of IAB Canada. "As the TELUS case 
study shows, advertisers may see improved results when partnered with a 
platform that can not only share the insights from various channels, but can 
leverage it in real-time to drive results."

"We're really proud that the TELUS campaign demonstrates the benefits of 
leveraging cross-channel audience data to help accurately build 
high-definition audiences," said Tina Mooney Barnes, VP and Managing Director 
at Adconion Direct. "We really enjoyed this partnership and we're pleased to 
be recognized by the IAB."

For more information on Adconion Direct's multi-channel performance marketing 
platform, please email, call 416–637-4658 or visit their 
website at For more information on the case study, 
please contact


TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company 
in Canada, with $10.8 billion of annual revenue and 13.0 million customer 
connections including 7.6 million wireless subscribers, 3.4 million wireline 
network access lines, 1.3 million Internet subscribers and more than 635,000 
TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, 
TELUS provides a wide range of communications products and services including 
wireless, data, Internet protocol (IP), voice, television, entertainment and 

In support of our philosophy to give where we live, TELUS, our team members 
and retirees have contributed more than $260 million to charitable and 
not-for-profit organizations and volunteered 4.2 million hours of service to 
local communities since 2000. Fourteen TELUS Community Boards lead TELUS' 
local philanthropic initiatives. TELUS was honoured to be named the most 
outstanding philanthropic corporation globally for 2010 by the Association of 
Fundraising Professionals, becoming the first Canadian company to receive this 
prestigious international recognition.

For more information about TELUS, please visit

About Adconion Direct

Adconion Direct is a global provider of digital advertising solutions that 
drive results for advertisers across display, mobile, email and social media. 
By combining Adconion Direct's exclusive first-party data and cross channel 
insights with proprietary technology and predictive optimization algorithms, 
Adconion identifies the most valuable audience in real-time to deliver quality 
results across multiple devices at scale for advertisers.

Adconion Direct is the standalone business powered by Adconion Media Group's 
global technology platform, a proprietary audience profiling engine that 
tracks and analyzes over 40 billion audience events monthly. Currently, 
Adconion has 25 offices servicing 14 countries around the world. It is member 
of the Interactive Advertising Bureau (IAB), one of the first companies to be 
IAB certified with its first ever Ad Networks & Exchanges Quality Assurance 
program and is a founding member of IASH Europe. In 2011, Adconion Media Group 
provided digital media solutions for 80 of the top 100 global brands.

Tina Mooney Barnes, For Adconion Direct Canada, +1 (416) 977 0464,; or Krislyn Smith, For Adconion Direct, +1 (619) 

SOURCE: Adconion Direct

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-0- Dec/06/2012 13:01 GMT

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