Subaru Canada looks to Microsoft Lync for smart collaboration solution
Virtually anywhere, anytime communication paired with Subaru's drive to
compete as key to deployment of Lync
MISSISSAUGA, ON, Dec. 6, 2012 /CNW/ - Subaru Canada showcased more than
automotive savvy at its drive event held at the Microsoft Canada offices in
Mississauga today. Together with Microsoft Canada, Subaru demonstrated how
Microsoft Lync can be used to drive employee collaboration - anytime,
virtually anywhere - allowing this iconic company to drive business forward in
a highly competitive market.
"Subaru Canada is an incredible organization that brings unique and innovative
engineering to the marketplace," said Jason Brommet, Group Manager, Microsoft
Office Division, at Microsoft Canada. "So it was a thrill to work closely with
the company to bring that same savvy and innovation to their employees through
Microsoft Lync. Subaru knows what it wants and needs to do to compete - and
fundamental to this vision is empowering collaboration. By using Lync, Subaru
is already tapping into all the smart features of the modern desktop to drive
the business forward, all while achieving great value."
Microsoft Lync gives businesses and users an entirely unified and connected
user experience, transforming every communication into a rich interaction that
is more collaborative and engaging. Lync lets Subaru Canada users keep track
of their contacts' availability; send instant messages; start or join an
audio, video or web conference; or make a phone call. Lync is built to fully
integrate with Microsoft Office, which means a familiar and consistent user
"Subaru Canada has an extensive network of dealerships and we needed a better
way for the company to collaborate in real time with not only internal
employees but our valued stakeholders as well," said George Hamin, Subaru
Canada's Director of eBusiness and Information Systems. "Lync has helped us
improve decision making and intelligence sharing, as well as help reduce
travel costs. It drives enriched conversations, no matter where we are or what
device we're using, and results in better informed people who make smarter
Considered a smart alternative to mainstream brands, Subaru offers high
residual value, class-leading safety and confidence-inspiring performance in
its lineup of vehicles. Subaru brought its 2013 BRZ as well as its new
preventative safety technology - the EyeSight driver assistance system, which
was introduced on its 2013 Legacy and Outback - to Microsoft Canada offices as
examples of vehicles delivering driving enjoyment and peace of mind. Just as
Subaru customers look to a brand to deliver specific attributes when making an
important investment, Subaru Canada also looks to make a wise investment when
selecting collaboration and communication technologies. Leveraging Lync,
Subaru Canada was able to make the right investment in the right technology to
drive business forward.
For more information about the Subaru Canada deployment, visit here. To follow
the conversation @Subaru_Canada #Subaru.
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd.
of Japan. Headquartered in Mississauga, Ontario, the company markets and
distributes Subaru vehicles, parts and accessories through a network of over
85 authorized dealers across Canada. For more information, please visit
www.subaru.ca or www.pr.subaru.ca.
About Microsoft Canada
Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of
Microsoft Corporation. Microsoft Canada provides nationwide sales, marketing,
consulting and local support services in both French and English.
Headquartered in Mississauga, Microsoft Canada has 10 regional offices across
the country dedicated to empowering people through great software - any time,
any place and on any device. Visit Microsoft Canada's web site at
High Road Communications
t. 416 644 2262
t. 289 305 9099
SOURCE: Microsoft Canada Co.
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-0- Dec/06/2012 14:45 GMT
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