Subaru Canada looks to Microsoft Lync for smart collaboration solution

Subaru Canada looks to Microsoft Lync for smart collaboration solution 
Virtually anywhere, anytime communication paired with Subaru's drive to 
compete as key to deployment of Lync 
MISSISSAUGA, ON, Dec. 6, 2012 /CNW/ - Subaru Canada showcased more than 
automotive savvy at its drive event held at the Microsoft Canada offices in 
Mississauga today. Together with Microsoft Canada, Subaru demonstrated how 
Microsoft Lync can be used to drive employee collaboration - anytime, 
virtually anywhere - allowing this iconic company to drive business forward in 
a highly competitive market. 
"Subaru Canada is an incredible organization that brings unique and innovative 
engineering to the marketplace," said Jason Brommet, Group Manager, Microsoft 
Office Division, at Microsoft Canada. "So it was a thrill to work closely with 
the company to bring that same savvy and innovation to their employees through 
Microsoft Lync. Subaru knows what it wants and needs to do to compete - and 
fundamental to this vision is empowering collaboration. By using Lync, Subaru 
is already tapping into all the smart features of the modern desktop to drive 
the business forward, all while achieving great value." 
Microsoft Lync gives businesses and users an entirely unified and connected 
user experience, transforming every communication into a rich interaction that 
is more collaborative and engaging. Lync lets Subaru Canada users keep track 
of their contacts' availability; send instant messages; start or join an 
audio, video or web conference; or make a phone call. Lync is built to fully 
integrate with Microsoft Office, which means a familiar and consistent user 
experience. 
"Subaru Canada has an extensive network of dealerships and we needed a better 
way for the company to collaborate in real time with not only internal 
employees but our valued stakeholders as well," said George Hamin, Subaru 
Canada's Director of eBusiness and Information Systems. "Lync has helped us 
improve decision making and intelligence sharing, as well as help reduce 
travel costs. It drives enriched conversations, no matter where we are or what 
device we're using, and results in better informed people who make smarter 
decisions." 
Considered a smart alternative to mainstream brands, Subaru offers high 
residual value, class-leading safety and confidence-inspiring performance in 
its lineup of vehicles. Subaru brought its 2013 BRZ as well as its new 
preventative safety technology - the EyeSight driver assistance system, which 
was introduced on its 2013 Legacy and Outback - to Microsoft Canada offices as 
examples of vehicles delivering driving enjoyment and peace of mind. Just as 
Subaru customers look to a brand to deliver specific attributes when making an 
important investment, Subaru Canada also looks to make a wise investment when 
selecting collaboration and communication technologies. Leveraging Lync, 
Subaru Canada was able to make the right investment in the right technology to 
drive business forward. 
For more information about the Subaru Canada deployment, visit here. To follow 
the conversation @Subaru_Canada #Subaru. 
About Subaru Canada, Inc. 
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. 
of Japan. Headquartered in Mississauga, Ontario, the company markets and 
distributes Subaru vehicles, parts and accessories through a network of over 
85 authorized dealers across Canada. For more information, please visit 
www.subaru.ca or www.pr.subaru.ca. 
About Microsoft Canada 
Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of 
Microsoft Corporation. Microsoft Canada provides nationwide sales, marketing, 
consulting and local support services in both French and English. 
Headquartered in Mississauga, Microsoft Canada has 10 regional offices across 
the country dedicated to empowering people through great software - any time, 
any place and on any device. Visit Microsoft Canada's web site at 
www.microsoft.ca. 
Tania DiVito 
High Road Communications 
t. 416 644 2262 
e.Tania.divito@highroad.com   
Cynthia Keeshan 
Microsoft Canada 
t. 289 305 9099 
e.ckeeshan@microsoft.com 
SOURCE: Microsoft Canada Co. 
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CO: Microsoft Canada Co.
ST: Ontario
NI: CPR ELE SOF NP  
-0- Dec/06/2012 14:45 GMT