Advanced Steel Technologies Featured In 2013 Ford Fusion: Green Car Journal's
2013 Green Car Of The Year®
Redesigned Ford Fusion features world's first steel hydroformed tubular
DETROIT, Dec. 6, 2012
DETROIT, Dec. 6, 2012 /PRNewswire/ --During the recent Los Angeles Auto Show,
the all-new 2013 Ford Fusion was named Green Car Journal's 2013 Green Car of
the Year® due to what the magazine's publisher, Ron Cogan, describes as its
"game-on attitude." The Steel Market Development Institute, a business unit of
the American Iron and Steel Institute, commends Ford Motor Co. on its
accomplishment, as the vehicle incorporates a number of advanced steel
technologies to meet the challenge of producing safe, affordable and
environmentally efficient vehicles.
According to Ford, the 2013 Fusion was designed with customer safety in mind.
A variety of advanced high-strength steels, such as boron-alloyed grades, were
used to increase the vehicle's body strength by 10 percent over its
predecessor. Additionally, the Fusion is the first vehicle to use steel
hydroformed tubular B-pillars, which contribute to the vehicle's improved
side-impact performance, mass reduction and roof strength. The vehicle also
features a steel hydroformed A-pillar roof rail, which reduces cost, while
improving the vehicle's crash performance.
"The Steel Market Development Institute applauds Ford's innovative use of
advanced steel technologies to meet consumer demand with the safe and
sophisticated 2013 Ford Fusion," Ron Krupitzer, vice president, automotive
market, SMDI, said. "This is another great example of how steel offers the
complete package of safety, lightweighting, affordability and sustainability
that's needed to satisfy evolving industry regulations and consumer
According to the publication, Green Car of the Year nominees are selected
based on their ability to improve environmental performance in meaningful and
quantifiable ways at a price point that is accessible to enough consumers to
make a positive impact on the environment. The Fusion's ability to reduce
petroleum use, CO emissions and overall environmental impact at an
affordable price contributed to its win.
Green Car Journal is a leading online publication dedicated to providing avid
car enthusiasts, environmentalists and everyday consumers with information
about green vehicles, green energy and technologies. Selecting this year's
Green Car of the Year was a jury consisting of the nation's top environmental,
automotive enthusiasts and Green Car Journal staff.
The American Iron and Steel Institute (AISI) serves as the voice of the North
American steel industry in the public policy arena and advances the case for
steel in the marketplace as the preferred material of choice. AISI also plays
a lead role in the development and application of new steels and steelmaking
technology. AISI is comprised of 25 member companies, including integrated and
electric furnace steelmakers, and 125 associate members who are suppliers to
or customers of the steel industry. AISI's member companies represent over
three quarters of both U.S. and North American steel capacity.
The Steel Market Development Institute (SMDI) grows and maintains the use of
steel through strategies that promote cost-effective solutions in the
automotive, construction and container markets, as well as for new growth
opportunities in emerging steel markets. For more news or information, visit
www.autosteel.org or follow us on twitter at www.twitter.com/smdisteel.
SMDI investors include:
oAK Steel Corporation
oArcelorMittal USA LLC
oSeverstal North America Inc.
oThyssenKrupp Steel USA, LLC
oUnited States Steel Corporation
SOURCE Steel Market Development Institute
Contact: Ronald Krupitzer, +1-248-945-4761, firstname.lastname@example.org; or Deanna
Lorincz, +1-248-945-4763, email@example.com
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