“Voice Guide” and “Explore by Touch” Coming to Kindle Fire and Kindle Fire HD 7” Early Next Year

  “Voice Guide” and “Explore by Touch” Coming to Kindle Fire and Kindle Fire
  HD 7” Early Next Year

 Vision-impaired customers already benefiting from Voice Guide and Explore by
                         Touch on Kindle Fire HD 8.9”

Business Wire

SEATTLE -- December 06, 2012

For years features such as text-to-speech and adjustable font sizes have
helped vision-impaired Kindle owners enjoy books more easily and those with
learning disabilities to improve their reading skills. Today, Amazon announced
that it is bringing “Voice Guide” and “Explore by Touch”—two new accessibility
features previously available on Kindle Fire HD 8.9”—to its new standard
definition Kindle Fire and Kindle Fire HD 7”. These features help
vision-impaired customers to more easily navigate the menus and content on the
device, enjoy books and audiobooks, and listen to music. These features have
been available with Kindle Fire HD 8.9” since its release and will be made
available on the standard definition Kindle Fire and Kindle Fire HD 7” early
next year.

“We have heard from thousands of customers who are vision-impaired that Kindle
has made a difference in their lives. With Kindle Fire HD 8.9” and soon our
full line of new tablets, we are continuing our efforts to provide a range of
accessibility features—Voice Guide, Explore by Touch, text-to-speech, optional
text coloring and adjustable font sizes—for our vision-impaired customers,”
said Dave Limp, Vice President, Amazon Kindle. “We plan to deliver additional
accessibility features, so that our vision-impaired customers can have a
better experience for reading, communicating and consuming media.”

Voice Guide leverages technology from IVONA, one of the leading text-to-speech
software engine companies. IVONA delivers world-class pronunciations to read
aloud menus with Voice Guide and books with text-to-speech for Kindle Fire

With Voice Guide navigation, any action performed by the customer on the
device is read aloud. For example, when a book is launched from the library,
the system will announce the book title and the fact that it has been opened,
saying “The Hunger Games. Book opened.” This mode also provides immediate
feedback to visually-impaired individuals for their actions on the device.
Additionally, vision-impaired customers can navigate the touchscreen with
Explore by Touch. In this mode, customers are able to swipe their finger
across the touchscreen and as they touch an item, the system announces what
item has been tapped (e.g. when touching a book in the library the book title
is called out loud). A second tap on the item will perform the default action
on the item (e.g. a second tap on the book would open it).

Other Kindle reader features vision-impaired customers and those with learning
disabilities can take advantage of on the all new Kindle Fire tablets include:

  *Text-to-speech—simultaneously reading along with the synchronized text.
  *Adjustable fonts—customers can select from multiple font settings,
    including large font sizes for low vision, and adjust margins to allow for
    less text to appear on a page.
  *Modify the text color to appear as white over black, black over white or
  *Built-in dictionary for instant access to look up new or difficult words.

Vision-impaired customers can also take advantage of the free Kindle for PC
with Accessibility Plugin reading application, which provides an accessible
way to enjoy the vast Kindle library on any personal computer. The application
features voice-guided menu navigation, large font sizes, high contrast reading
mode, keyboard navigation and accessible shortcuts, as well as text-to-speech
reading with adjustable voice settings for customers who have an external
screen reader program installed on their PC.

Customers can learn more about the all-new Kindle Fire tablets at
www.amazon.com/kindlefirehd and Kindle for PC with Accessibility Plugin at

About Amazon.com

Amazon.com, Inc., a Fortune 500 company based in Seattle, opened on the World
Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com,
Inc. seeks to be Earth’s most customer-centric company, where customers can
find and discover anything they might want to buy online, and endeavors to
offer its customers the lowest possible prices. Amazon.com and other sellers
offer millions of unique new, refurbished and used items in categories such as
Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services
provides Amazon’s developer customers with access to in-the-cloud
infrastructure services based on Amazon’s own back-end technology platform,
which developers can use to enable virtually any type of business. Kindle
Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels
and 25% increased contrast, a patented built-in front light for reading in all
lighting conditions, extra-long battery life, and a thin and light design. The
new latest generation Kindle, the lightest and smallest Kindle, now features
new, improved fonts and faster page turns. Kindle Fire HD features a stunning
custom high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas
and MIMO for faster streaming and downloads, enough storage for HD content,
and the latest generation processor and graphics engine—and it is available in
two display sizes—7” and 8.9”. The large-screen Kindle Fire HD is also
available with 4G wireless, and comes with a groundbreaking $49.99
introductory 4G LTE data package. The all-new Kindle Fire features a 20%
faster processor, 40% faster performance, twice the memory, and longer battery

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used
herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc.,
and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.


Amazon.com, Inc.
Media Hotline, 206-266-7180
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