Krispy Kreme Celebrates 500th International Location

WINSTON-SALEM, N.C., Dec. 6, 2012 /CNW/ - As the company builds on its growth 
momentum in existing and new international markets, Krispy Kreme Doughnut 
Corporation will celebrate its 500(th) international store in operation with 
the opening tomorrow of a new franchise shop in Aguascalientes, Mexico.  Since 
opening its first international location 11 years ago, the Company has 
strategically expanded its brand footprint into 20 international markets 
across Latin America, Asia Pacific, the Middle East, and the United Kingdom.  
With recently announced development agreements for Moscow, India, and 
Singapore, Krispy Kreme continues to grow its international presence in key 
markets around the world. 
(Photo: http://photos.prnewswire.com/prnh/20121206/CL24253 ) 
Krispy Kreme Doughnuts first opened in Mexico in 2004, and the new 
Aguascalientes store is the 90(th) Krispy Kreme store in Mexico.  The Mexico 
franchise is owned and operated by Taco Holding, S.A. de C.V, a dynamic and 
successful group that was recently named Krispy Kreme's 2012 International 
Franchisee of the Year.  Several exciting promotional activities are planned 
for fans as part of the new store opening. 
"Sharing the unique Krispy Kreme brand experience with more and more fans 
around the globe is incredibly rewarding," said Jeff Welch, Krispy Kreme 
President - International. "Aguascalientes is our 500(th) international store 
in operation, and I believe we have only just begun to see what is possible 
for our brand globally.  A free-standing fresh store, it exemplifies and 
demonstrates the strength of our hub and spoke model approach.  As a result of 
a strategic approach to international growth, today we have commitments for 
nearly 400 additional international locations, so we are well on our way to 
meeting our corporate goal of 900 international stores by the end of FY17." 
"We are honored to be opening the 500(th) international Krispy Kreme store as 
we now enter the Aguascalientes market in Mexico," said Ramon Soler, Executive 
Director Krispy Kreme Mexico, and COO of Taco Holding.  "Our partnership with 
Krispy Kreme has never been stronger, and today we salute and celebrate with 
them on achieving such a significant milestone." 
Krispy Kreme President and Chief Executive Officer, Jim Morgan, commented, 
"Krispy Kreme is a unique and beloved brand around the world, and we could not 
be more proud of our successful international operations team and our 
international franchisees than we are on this significant occasion." 
The Krispy Kreme Original Glazed(®) doughnut can be found in over 730 
locations in 21 countries, including Australia, Bahrain, Canada, China, 
Dominican Republic, Indonesia, Japan, Kuwait, Lebanon, Malaysia, Mexico, the 
Philippines, Puerto Rico, the Republic of Korea, Qatar, the Kingdom of Saudi 
Arabia, Thailand, Turkey, the United Arab Emirates, the United Kingdom and the 
United States. 
About Taco Holding, S.A. de C.V  Taco Holding, S.A. de C.V is the licensed 
franchisee of Krispy Kreme Doughnut Corporation in Mexico.  Founded in March 
2011, Taco Holding also has the rights to the premium-quality brands Arrachera 
House, Sixties Burger, Sbarro, Neve Gelato and Cafe Diletto.  Taco Holding has 
more than 300 retail locations in Mexico and more than 2,000 employees. 
www.tacoholding.com 
About Krispy Kreme  Krispy Kreme (NYSE:  KKD) is a leading branded specialty 
retailer and wholesaler of premium quality sweet treats and complementary 
products, including its signature Original Glazed® doughnut.  Headquartered 
in Winston-Salem, NC, the Company has offered the highest quality doughnuts 
and great tasting coffee since it was founded in 1937.  Connect with Krispy 
Kreme at krispykreme.com and on Facebook, Foursquare, Twitter and YouTube. 
Information contained in this press release, other than historical 
information, should be considered forward-looking statements within the 
meaning of the Private Securities Litigation Reform Act of 1995.  
Forward-looking statements are based on management's beliefs, assumptions and 
expectations of our future economic performance, considering the information 
currently available to management.  These statements are not statements of 
historical fact.  Forward-looking statements involve risks and uncertainties 
that may cause our actual results, performance or financial condition to 
differ materially from the expectations of future results, performance or 
financial condition we express or imply in any forward-looking statements.  
The words "believe," "may," "could," "will," "should," "would," "anticipate," 
"estimate," "expect," "intend," "objective," "seek," "strive" or similar 
words, or the negative of these words, identify forward-looking statements.  
Factors that could contribute to these differences include, but are not 
limited to:  the quality of Company and franchise store operations; our 
ability, and our dependence on the ability of our franchisees, to execute on 
our and their business plans; our relationships with our franchisees; our 
ability to implement our international growth strategy; our ability to 
implement our new domestic small shop operating model; political, economic, 
currency and other risks associated with our international operations; the 
price and availability of raw materials needed to produce doughnut mixes and 
other ingredients, and the price of motor fuel; our relationships with 
wholesale customers; our ability to protect our trademarks and trade secrets; 
changes in customer preferences and perceptions; risks associated with 
competition; risks related to the food service industry, including food safety 
and protection of personal information; compliance with government regulations 
relating to food products and franchising; and increased costs or other 
effects of new government regulations relating to healthcare benefits.  These 
and other risks and uncertainties, which are described in more detail in the 
Company's most recent Annual Report on Form 10-K and other reports and 
statements filed with the United States Securities and Exchange Commission, 
are difficult to predict, involve uncertainties that may materially affect 
actual results and may be beyond the Company's control, and could cause actual 
results and developments to be materially different from those expressed or 
implied by any of these forward-looking statements.  New factors emerge from 
time to time, and it is not possible for management to predict all such 
factors or to assess the impact of each such factor on the Company.  Any 
forward-looking statement speaks only as of the date on which such statement 
is made, and the Company does not undertake any obligation to update any 
forward-looking statement to reflect events or circumstances after the date on 
which such statement is made. 
Brian K. Little, +1-336-726-8825, blittle@KrispyKreme.com 
http://www.krispykreme.com 
http://photos.prnewswire.com/prnh/20121206/CL24253 
PRN Photo Desk, photodesk@prnewswire.com 
SOURCE: Krispy Kreme Doughnut Corporation 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2012/06/c6805.html 
CO: Krispy Kreme Doughnut Corporation
ST: North Carolina
NI: RET FBR FOD NP  
-0- Dec/06/2012 12:31 GMT
 
 
Press spacebar to pause and continue. Press esc to stop.