CVS/pharmacy Adds New Health and Shopping Features to the CVS Mobile Suite
Latest updates to CVS Mobile app and site include letting customers schedule
immunizations, identify medications, and shop the entire product catalog from
their smartphones and tablets
WOONSOCKET, R.I., Dec. 6, 2012
WOONSOCKET, R.I., Dec. 6, 2012 /PRNewswire/ --As the number of Americans
shopping and managing their health via mobile sites and devices continues to
grow, CVS/pharmacy is introducing a variety of new features to its mobile
suite to meet that demand. The CVS Mobile suite, which consists of the CVS
Mobile app and a mobile-optimized website at m.CVS.com, seamlessly extends the
in-store shopping and pharmacy experience to customers wherever they are, at
any time. The new features range from innovative health resources that make it
easier to schedule immunizations and identify pills, to a sleeker look and
feel for the CVS Mobile app that makes mobile shopping a snap.
"Through our latest mobile enhancements, CVS/pharmacy is augmenting the
personalized shopping and healthcare experience for our customers," said Rob
Price, senior vice president and chief marketing officer for CVS/pharmacy.
"Customers accessing CVS.com via mobile devices and tablets has more than
doubled since the beginning of the year. We are committed to broadly expanding
digital access for customers in order to maximize pharmacy service and
The newest enhancements to the CVS Mobile site (m.CVS.com) include:
oImmunization Scheduler: While appointments are not necessary, shoppers who
prefer to plan ahead can now schedule immunizations – including flu shots
– right from the palm of their hand on the CVS Mobile site. Visitors just
plug in a location, enter the patient's date of birth, select the desired
immunization and schedule an appointment at a nearby CVS/pharmacy.
oMore Health Resources: Shoppers using the CVS Mobile site can view
prescriptions available for refill or pick-up, access the Health
Information Center and manage their ExtraCare^® savings and rewards.
Mobile shoppers can now also sign up for the ExtraCare Advantage for
Diabetes^™ opt-in program through m.CVS.com to receive exclusive savings
on diabetes care products as well as healthy living tips and recipes.
oeGift Cards: Customers can now buy personalized eGift Cards on m.CVS.com
for their friends and family, which are delivered to the recipient via
email and can be used at CVS/pharmacy locations across the country.
Additionally, the newest features live in the CVS Mobile app (available for
free download through iTunes and Google Play) include:
oPill Identifier: Customers using the CVS Mobile app can now access a new
Pill Identifier tool to check for drug interactions and identify pills by
shape, color and imprint. This enhancement accompanies recent additions to
the CVS Mobile app including the Scan Your Refill feature, which allows
users to scan their prescription barcodes to easily refill their
oNew Look and Feel: The CVS Mobile app has been updated with a sleeker
design, including an easy-to-navigate home screen, scrollable icons and an
Both the CVS Mobile site and app now allow customers to shop the full CVS.com
product catalog. Savvy shoppers can use both the updated site and app to
access "Deal of the Day" flash sales featuring a new hot deal every day online
and in-store on popular household essentials and gifts.
In the coming months, CVS/pharmacy will continue to enhance its mobile suite,
offering a variety of exciting new features that take the digital drugstore to
the next level. For more information about CVS Mobile, visit
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is
America's leading retail pharmacy with more than 7,400 CVS/pharmacy and Longs
Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path
to better health by providing the most accessible and personalized expertise,
both in its stores and online at CVS.com. General information about
CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com.
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