Amazon Launches Brazil Kindle Store (www.amazon.com.br) and Free Portuguese Kindle Reading Apps for Android Phones and Tablets,

  Amazon Launches Brazil Kindle Store (www.amazon.com.br) and Free Portuguese
  Kindle Reading Apps for Android Phones and Tablets, iPads and iPhones—R$299
  Kindle Available in the Coming Weeks

Every Brazilian with an Android phone or tablet, iPad or iPhone, PC or Mac can
                            now read Kindle books

 Over 1.4 million Kindle books priced in Reais (R$) available for purchase by
       Brazilian customers on Amazon.com.br, including more than 13,000
 Portuguese-language titles, the most Veja best sellers, and exclusive works
     from Paulo Coelho, Vinícius de Moraes, Nelson Rodrigues and Ziraldo

Kindle—the world’s #1 best-selling e-reader for five years running—coming soon
                                  to Brazil

 Kindle Direct Publishing now available to independent authors and publishers
                                  in Brazil

Business Wire

SEATTLE -- December 06, 2012

(NASDAQ:AMZN)—Amazon today launched the Brazil Kindle Store
(www.amazon.com.br) with the largest selection of the most popular books,
including the most Veja best sellers and lowest prices of any eBookstore in
Brazil. The Brazil Kindle Store offers over 1.4 million books, now available
to Brazilian customers priced in Brazilian Reais (R$), including more than
13,000 Portuguese-language books, 49 of 60 Veja best sellers—the most of any
digital bookstore—and the most free books in Portuguese. In addition, Amazon
announced that Kindle—the world’s #1 best-selling e-reader for five years
running—will go on sale in Brazil in the coming weeks with a suggested retail
price of R$299. For more information, and to begin shopping in the Kindle
Store, visit www.amazon.com.br.

“We are excited to launch this new Kindle Store for Brazilian customers,
offering the most popular best-selling books from many great Brazilian
authors, all priced in Reais,” said Alexandre Szapiro, Vice President of
Kindle, Amazon.com.br. “We’re also bringing our latest generation Kindle—the
best-selling e-reader in the world—to Brazilian customers at a suggested
retail price of R$299 in the coming weeks. With the launch of free Kindle
reading apps in Portuguese, anyone who has an Android phone, Android tablet,
iPhone or iPad, PC or Mac, can start reading Kindle books today.”

New Brazil Kindle Store

The Brazil Kindle Store features over 1.4 million titles, including the most
best sellers and the lowest prices of any eBookstore in Brazil. The Brazil
Kindle Store sells works from a range of Brazilian authors like Jorge Amado,
Lya Luft and Martha Medeiros. Readers will also find eBooks that are only
available in the Kindle Store such as the Diary of a Wimpy Kid series, and 13
titles by the best-selling and iconic Paulo Coelho, as well as his
never-before-published short non-fiction piece “O Livro dos Manuais.” Other
exclusive titles include books by poet Vinícius de Moraes—whose work has never
been available digitally before—screenplay writer and journalist Nelson
Rodrigues and a free book by the cartoonist Ziraldo. The store also has over
1,500 free Portuguese-language books available to download and read on Kindle
and free Kindle reading apps.

Amazon.com.br also today announced that independent authors and publishers are
now able to make their books available in the new Brazil Kindle Store using
Kindle Direct Publishing (KDP) (http://kdp.amazon.com.br). Brazilian
independent authors and publishers can utilize the new Portuguese-language KDP
website to make their books available in Brazil, and more than 175 countries
worldwide. They can also price their books and receive payments in Brazilian
Reais for their sales in Brazil, all while retaining control of their content
and copyrights.

Free Kindle Reading Apps—“Buy Once, Read Everywhere”

Amazon is also introducing free Kindle reading apps in Portuguese for all of
the most popular devices and platforms, including iPhone, iPad, Android
phones, Android tablets, PC and Mac. With the free Kindle apps, customers “Buy
Once, Read Everywhere”—Amazon’s Whispersync technology automatically
synchronizes a customer’s Kindle library, as well as their notes, highlights
and last page read across all of their Kindle devices and Kindle
apps.Customers can easily access the Kindle Store directly from their phone,
tablet or computer web browser, with all of the features customers love about
shopping on Amazon, including personalized recommendations, instant one-click
buying and customer reviews, and then start reading Kindle books on their
iPhone, iPad, Android tablets and phones, PCs and Macs.

Kindle—the Smallest, Lightest Kindle Ever—just R$299

Kindle—the best-selling e-reader in the world—will be available in the coming
weeks in Brazil from various locations with a suggested retail price of R$299.

Small and Light: Kindle is small and light. At only 170 grams, it’s the
lightest Kindle we’ve ever made, weighing less than a typical paperback.
Kindle is small enough to fit in a pocket and take with you everywhere, while
still keeping the same 6-inch e-ink display found in previous generations of
Kindle.

Electronic Ink Display: Kindle’s high-contrast electronic e-ink display
delivers clear, crisp text and images. Unlike LCD screens, Kindle reads like
real paper, with no glare, even in bright sunlight.

Page Turn Buttons and Even Faster Page Turns:Page turn buttons allow you
toeasily turn pages with either hand, while continuing to hold the Kindle in
a reading position. Kindle also features 15 percent faster page turns than the
previous generation Kindle.

Built-In Wi-Fi: Kindle has built-in Wi-Fi support.

Books in 60 Seconds: With fast, free wireless delivery, customers can start
reading books on Kindle in less than 60 seconds.

Holds up to 1,400 Books: Kindle allows customers to carry their entire library
in their pocket.

Up To One Month Battery Life: Read for up to one month on a single charge with
wireless off.

Free Cloud Storage: Books purchased from the Kindle Store are automatically
backed up for free in the Worry-Free Archive where they can be re-downloaded
wirelessly, anytime.

Whispersync: Amazon’s Whispersync technology synchronizes a customer’s last
page read, bookmarks and annotations across all of their devices, so they can
always pick up where they left off.

Massive Selection: The Kindle Store has over 1.4 million books, including
13,000 Portuguese-language books, new releases, and 49 of 60 Veja best
sellers, more than any other digital bookstore.

Free Books: Over 1,500 free Portuguese-language books are available to read on
Kindle.

Free Book Samples: First chapters of Kindle books are available for customers
to download and read for free before they decide to buy.

Reading Features: Kindle offers three font styles and eight different text
sizes, so customers can easily customize their reading experience. Plus, with
improved fonts and faster page turns, reading on Kindle is better than ever.
Kindle also comes with a built-in dictionary, instant lookup of words, popular
highlights, Facebook and Twitter integration, support for bookmarks and
annotations and more.

Parental Controls: Customers can restrict access to the Experimental Web
Browser, Archived Items and the Kindle Store before giving Kindle to a child.

Instant Dictionary Lookups: Customers enjoy instant dictionary lookups with
the built-in Dicionário Priberam da Língua Portuguesa.

Customers can visit the new Brazil Kindle Store now at www.amazon.com.br.

For high-resolution images of Kindle, visit www.amazon.com/pr/kindle.

About Amazon.com.br

Amazon.com.bropened on the World Wide Web in December 2012. Amazon.com.br
offers customers the largest selection of the most popular eBooks, including
the most best sellers and lowest prices of any eBookstore in Brazil. The store
offers over 1.4 million eBooks, available to Brazilian customers priced in
Brazilian Reais (R$), including more than 13,000 Portuguese-language books,
and the most free books in Portuguese of any digital bookstore. Customers can
also downloadfree Kindle reading apps in Portuguese for all of the most
popular devices and platforms, including iPhone, iPad, Android phones, Android
tablets, PC and Mac. With the free Kindle apps, customers “Buy Once, Read
Everywhere”—Amazon’s Whispersync technology automatically synchronizes a
customer’s Kindle library, as well as their notes, highlights, and last page
read across all of their Kindle devices and Kindle apps.

Amazon.com.br is operated by an affiliate of Amazon.com, Inc. (NASDAQ:AMZN), a
Fortune 500 company based in Seattle, who opened on the World Wide Web in July
1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be
Earth’s most customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its customers
the lowest possible prices.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and amazon.com.br.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened
on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection.
Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where
customers can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items in
categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel,
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto &
Industrial. Amazon Web Services provides Amazon’s developer customers with
access to in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any type of
business. Kindle Paperwhite is the most-advanced e-reader ever constructed
with 62% more pixels and 25% increased contrast, a patented built-in front
light for reading in all lighting conditions, extra-long battery life, and a
thin and light design. The new latest generation Kindle, the lightest and
smallest Kindle, now features new, improved fonts and faster page turns.
Kindle Fire HD features a stunning custom high-definition display, exclusive
Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with
dual-band support, dual-antennas and MIMO for faster streaming and downloads,
enough storage for HD content, and the latest generation processor and
graphics engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and comes with
a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle
Fire features a 20% faster processor, 40% faster performance, twice the
memory, and longer battery life.

Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es and
www.amazon.com.br. As used herein, “Amazon.com,” “we,” “our” and similar terms
include Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Actual results may differ significantly from
management's expectations. These forward-looking statements involve risks and
uncertainties that include, among others, risks related to competition,
management of growth, new products, services and technologies, potential
fluctuations in operating results, international expansion, outcomes of legal
proceedings and claims, fulfillment center optimization, seasonality,
commercial agreements, acquisitions and strategic transactions, foreign
exchange rates, system interruption, inventory, government regulation and
taxation, payments and fraud. More information about factors that potentially
could affect Amazon.com's financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most recent
Annual Report on Form 10-K and subsequent filings.

Contact:

Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
 
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