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HomeGoods Releases Celebrity Holiday Gifting Survey Results

         HomeGoods Releases Celebrity Holiday Gifting Survey Results

Survey reveals which celebrities Americans prefer to have over for the
holidays - The Obamas or Honey Boo Boo?

PR Newswire

FRAMINGHAM, Mass., Dec. 6, 2012

FRAMINGHAM, Mass., Dec. 6, 2012 /PRNewswire/ -- With holiday gifting in
full-swing, national off-price home fashions retailer and gifting destination,
HomeGoods, released today the results of its holiday gifting survey.

The First Family to Open Gifts
Opening gifts is a holiday tradition usually filled with lovable and quirky
family members, but it might get a bit more interesting if families inject
some Hollywood – or Washington – into the gathering. According to HomeGoods'
national survey, the Obamas top the list of famous families Americans would
most like to open gifts with this holiday season (40%). That's not all: The
British Royal Family (28%), the Kardashian's (14%), the Beckham's (10%), and
the "Honey Boo Boo" family (9%) also made the celeb gift-opening wish list.

A Political Holiday Season
However, not everyone is on the same page as to which family they want to
unwrap presents with. Older Americans are enchanted by the British Royal
Family – 40% of those ages 55+ would most like to open gifts under the tree
with them, compared to only 14% of those ages 18-24. Young people are more in
tune with the Obamas – 47% ages 18-24 would choose to open gifts with the
First Family, while only 37% of those ages 55+ would do the same.

Shopping for Celebs: Dream or Nightmare?
Buying the perfect holiday gift may have some stumped, but imagine having to
buy a present for someone who really has everything. According to HomeGoods'
survey, 1 in 3 (33%) Americans think shopping for a holiday gift for Oprah
Winfrey would be the most challenging, followed by Simon Cowell (28%), Lady
Gaga (24%), and Johnny Depp (10%). On the other hand, only 5% cited Taylor
Swift as a tricky celeb to buy for.

HomeGoods is a one-stop destination for gifts this holiday season. HomeGoods
carries a tremendous selection of unique gifts for all ages at incredible
savings. Please visit: http://www.homegoods.com.

About HomeGoods
HomeGoods offers an exciting, ever-changing selection of high-quality home
fashions and unique gifts at prices up to 60% less than department and
specialty stores, every day. HomeGoods provides consumers with unbeatable
values on brand name and designer merchandise, and unique finds for every
room, in every style. With over 400 stores across the country, HomeGoods is
owned by the world's largest off-price retailer, the TJX Companies, Inc. For
store locations, please visit homegoods.com and tjx.com. Find HomeGoods on
Twitter and Facebook.

Methodological Notes: The HomeGoods 2012 Survey was conducted by Wakefield
Research (www.wakefieldresearch.com) among 1,000 U.S. adults, ages 18 and
older, between November 20th and November 28th, 2012, using an email
invitation and an online survey. Quotas have been set to ensure reliable and
accurate representation of the U.S. adult population 18 and older. For the
interviews conducted in this particular study, the chances are 95 in 100 that
a survey result does not vary, plus or minus, by more than 3.1 percentage
points from the result that would be obtained if interviews had been conducted
with all persons in the universe represented by the sample.

Contact: Linda DeNotaris
ldenotaris@kwitco.com
646-747-7153

SOURCE HomeGoods

Website: http://www.homegoods.com
 
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