Apparel and Footwear Company LI-NING and NBA Champion Dwyane Wade Name Alejandro Ingelmo as a Creative Consultant for Special

    Apparel and Footwear Company LI-NING and NBA Champion Dwyane Wade Name
   Alejandro Ingelmo as a Creative Consultant for Special Projects for WADE

Teaming with "AI" Marks Wade's First Design Hire As Chief Brand Officer of His
Recently Launched Collection

PR Newswire

BEIJING and MIAMI, Dec. 6, 2012

BEIJING and MIAMI, Dec. 6, 2012 /PRNewswire/ -- China's leading sportswear
company, LI-NING Company, and NBA All-Star Dwyane Wade today announced that
award-winning footwear and accessory designer Alejandro Ingelmo has been
selected as a Creative Consultant for Special Projects for WADE, the new
athletic and lifestyle footwear and apparel collection launched in October. As
Chief Brand Officer, Wade personally selected Ingelmo as his first design hire
to collaborate on two sneakers for WADE.

(Photo: )

Often referred to simply by his initials "AI," the Cuban-American Ingelmo has
been turning heads with his modern and innovative looks that pay homage to
traditional craftsmanship, his Cuban heritage, and New York City's edge, since
he launched his first line in 2006. His boutique retail store on Wooster
Street in Manhattan's Soho area is a favorite among celebrities and athletes,
including Wade, Rihanna, Chris Evans, Emma Stone, Joe Jonas, Rita Ora, Allison
Williams, Christina Ricci, and others. In 2008, AI, who grew up in Miami, was
a Top Ten finalist of the prestigious CFDA Vogue Fashion Fund, which
recognizes the best up-and-coming design talent. He was nominated in both 2009
and 2011 for the Swarovski Award for Accessory Design.

"I've been of a fan of AI for a long time now and from the moment I partnered
with LI-NING I've been excited to bring him onto our design team," said Wade.
"Alejandro's knowledge of mixing fashion and street elements into his designs
mirrors my personal style and the vision for the footwear we will bring to the

AI's first design for WADE will be a lifestyle/basketball cultural sneaker
that leverages the Way of WADE on-court shoe that Wade has been wearing during
games this season. The shoe will be available in spring 2013 after debuting
during AI's Fashion Week Show in New York City in February.

"Working with Dwyane and LI-NING is a great opportunity for me and I'm excited
for us to collaborate on some amazing products," said Ingelmo. "Dwyane's style
pushes boundaries with his edgy approach to traditional silhouettes. I've been
very impressed with the on-court WADE sneaker designs I've seen so far and
they're helping inspire my design, which I believe will be something very
special and unlike anything else out there."

For more information about Li-Ning, please visit

About LI-NING COMPANY Company Limited

Li Ning Company Limited is one of the leading sports brand companies in China,
mainly providing sporting goods including footwear, apparel, equipment and
accessories for professional and leisure purposes primarily under the LI-NING
brand. Headquartered in Beijing, the Group has brand marketing, research and
development, design, manufacturing, distribution and retail capabilities. It
has established an extensive supply chain management system and a retail
distribution network in China, predominantly through outsourced manufacturing
operations and franchised distribution.

In addition to its core LI-NING brand, the Group (i) manufactures, markets,
distributes and sells outdoor sports products in China under the French brand
AIGLE, the exclusive rights of which were granted to a joint venture
established with Aigle International S.A.; (ii) engages in the manufacture,
research and development, marketing and sale of table tennis and other sports
equipment under the Double Happiness brand through a subsidiary in which the
Group has 57.5% interest; (iii) develops, manufactures, markets, distributes
and sells licensed products in China under the Italian sports fashion brand
Lotto under an exclusive license granted by a company owned by Lotto Sport
Italia S.p.A.; and (iv) engages in the research and development, manufacture
and sale of badminton equipment under the Kason brand.

About Dwyane Wade

Dwyane Wade is a two-time NBA Champion (2006, 2012) and eight-time All-Star
selection with the Miami HEAT. In 2006, three years after first joining the
HEAT as the No. 5 overall Draft pick, he led the team to Miami's first-ever
NBA Championship and was named MVP of the Finals, and six years later, he
co-captained the team to its second title.

In 2004, he created the Wade's World Foundation, which provides support to
various educational, health and family service programs, in particular those
that benefit underserved communities in Miami and his hometown of Chicago.

As one of the most highly sought-after celebrity endorsers, he has
partnerships with Gatorade, Pepperidge Farm, Hublot, The Collection, and
Mission Athlete Care. He has held court on array of prestigious "Best Of"
lists, including Sports Illustrated's Sportsman of the Year in 2006, Esquire's
"Best Dressed Men in the World list" (2006, 2007), Sports Illustrated's
"Number One Best Dressed Player in the NBA" list (2011), and People Magazine's
50 Most Beautiful People (2005).

In 2011, Wade was appointed to President Obama's fatherhood task force. In
March 2011, he became the first NBA player to be awarded sole custody of his
children. In September 2012, he became a New York Times Best-Selling author,
with the release of his first book, A FATHER FIRST: How My Life Became Bigger
than Basketball.

About Alejandro Ingelmo

Accessory Designer, Alejandro Ingelmo, debuted his first women's shoe
collection in Fall/Winter 2006. Working out of his Soho-based studio in
Manhattan, Ingelmo mingles the Cuban influences of his heritage with a
directional New York edge. After finding initial success with his women's
line, Ingelmo launched his men's collection in Spring/Summer 2007 and the
demand was immediate. "AI's" quickly developed a cult following among editors
and celebrities who were captivated by his classic silhouettes in exotic
materials. In 2008, Alejandro was one of the CFDA Vogue Fashion Fund Top Ten
finalists and has been nominated in both 2009 and 2011 for the Swarovski Award
for Accessory Design.

With an entrepreneurial spirit inherited by his family's roots in footwear
design, Alejandro Ingelmo's legacy dates back to his great grandfather who was
a cobbler in Salamanca, Spain. After migrating from Spain to Cuba, his
grandfather is credited with building the family business, Ingelmo Shoes, into
one of the most prestigious men's shoe companies in the country. Alejandro
Ingelmo's rich knowledge of traditional craftsmanship originates directly from
his family's teachings. While his construction reflects those techniques
passed on to him, Ingelmo consistently reaches for modernity in his
silhouettes and finishing details. With the essence of his heritage and
innovative technological development, Ingelmo has become known for his
exquisitely produced product.


Contact: For LI-NING Company: Marni Raitt, DiGennaro Communications,
+1-212-966-9525, or For Dwyane Wade: Amy Jacobs,
Rubenstein Communications, +1-212-843-8077, or For
Alejandro Ingelmo: Megan Maguire Steele, Maguire Steele, +1-917- 675-6107,
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