Announcing Cigna Everyday Healthy Values Coupon Program

  Announcing Cigna Everyday Healthy Values Coupon Program

                Eat Healthier While Saving Money On Groceries

  *Cigna launches customized online coupon site to incent healthy behaviors
  *Consumers can save money while making purchasing decisions for a healthy

Business Wire

BLOOMFIELD, Conn. -- December 06, 2012

To encourage consumers to purchase healthy products for themselves and their
families, Cigna announces Cigna Everyday Healthy Values, a customized online
community, powered by, that consolidates better-for-me product
coupons in one place.

Healthy eating can be a challenge for all families, regardless of medical
conditions, insurance status, financial situation or location. For many, it is
a process of making incrementally better decisions. The Cigna Everyday Healthy
Values program provides better-for-me products, including healthier options in
food categories that may not be traditionally viewed in that category.

“Understanding the health benefits and risks of food items can be confusing,
and current food labeling is sometimes difficult to understand,” says Susan
Gaca, chief nursing officer at Cigna. “The criteria for products in the Cigna
Everyday Healthy Values program rely on information from published federal
health, nutrition and food labeling guidelines and established nutrition

Coupons available on the Cigna Everyday Healthy Values site are for products
that meet the minimum health guidelines based on the U.S. Department of
Agriculture’s and the Food and Drug Administration’s recommendations.

Susan Gaca explains, “Many families are living paycheck to paycheck and are
looking for ways to keep household expenses down. In July 2012, the U.S. Dept.
of Agriculture predicted a 5 percent hike in the price of some foods in the
coming months. Food represents 13 percent of the American household budget, so
cost increases in food can represent a significant strain on a household.
Coupons present an opportunity to help families continue to affordably
purchase better products.”

Cigna Everyday Healthy Values is built in cooperation with, the
leader in digital coupons with 22 million unique monthly users in the United
States. “Consumers are increasingly looking for savings on healthy products,”
says Dave Geary, vice president of business development at “By
utilizing Cigna’s expertise in health and wellness and’s
understanding of consumer couponing behaviors, we have created an innovative,
new tool for consumers looking to save money and eat better.”

Cigna has a deep understanding of health through its on-staff doctors, nurses,
clinicians and its extensive work with customers through its health advocacy,
clinical, lifestyle and chronic conditions programs, health coaching and
onsite facilities. Cigna employs more than 2,000 physicians, nurses, health
educators, case managers and behavioral coaches who work every day to help
customers, including those with acute or chronic conditions, achieve their
optimal health potential.

About Cigna

Cigna Corporation (NYSE: CI) is a global health service company dedicated to
helping people improve their health, well-being and sense of security. All
products and services are provided exclusively by or through operating
subsidiaries of Cigna Corporation, including Connecticut General Life
Insurance Company, Cigna Health and Life Insurance Company, Life Insurance
Company of North America and Cigna Life Insurance Company of New York. Such
products and services include an integrated suite of health services, such as
medical, dental, behavioral health, pharmacy, vision, supplemental benefits,
and other related products including group life, accident and disability
insurance. Cigna maintains sales capability in 30 countries and jurisdictions,
and has approximately 71 million customer relationships throughout the world.
To learn more about Cigna®, including links to follow us on Facebook or
Twitter, visit

About Incorporated is the recognized leader in digital coupons,
including online printable, save to loyalty card and mobile promotions. For
consumers, the company’s products include, the 48th largest
website in the U.S. †, as well as Grocery iQ and mobile
applications. For brand marketers, the company distributes digital coupons to
millions of consumers through and tens of thousands of websites
comprising the digital coupon network. The company also powers
digital coupon initiatives in 1-to-1 online marketing campaigns—including
display advertising, email and social media programs. For publishers, the
company offers solutions to monetize website traffic, including branded
microsites, and Brandcaster, a self-service coupons syndication platform.
Clients include hundreds of top consumer packaged goods brands (including
Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft
Foods), leading restaurant, toy and entertainment companies, as well as top
retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and
Walgreens). Founded in 1998, the company is based in Mountain View, CA. (†
Nielsen, Aug 2012)

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Janet Brown, 860-319-1597
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