Applications Market Will See the Effect of Customer-Focus Strategies and Collaborative Initiatives Adoption in Upcoming Years,

  Applications Market Will See the Effect of Customer-Focus Strategies and
  Collaborative Initiatives Adoption in Upcoming Years, According to IDC

Business Wire

FRAMINGHAM, Mass. -- December 06, 2012

International Data Corporation (IDC) today released the forecast component
from the Worldwide Semiannual Software Tracker. The research monitors more
than 400 software vendors in the Applications markets across a total of 49
countries globally. Information provided include biannual market size, vendor
share, and forecast data for the thirty-three functional markets that comprise
the Applications software market.

The Applications market revenues are expected to reach $166.0 billion in 2012,
which represents growth of 3.7% compared to 2011. This growth rate, the lowest
in the last three years, was an expected result as a market deceleration was
forecast after periods of high growth following the financial crisis recovery
period. Nevertheless, there are functional markets that are still expected to
show very good growth rates in 2012, such as Customer Service (6.9%),
Marketing (7.9%), and Sales (6.7%) on the CRM applications side, Team
Collaborative Applications (8.6%) and Enterprise Social Software (40.1%)
within the Collaborative Applications markets, and Financial Performance,
Strategy Management and GRC Applications (8.4%) in the ERM applications world.

For 2013, the emerging regions are forecast to stand out in most market
segments. Nevertheless each of the regions has a different focus based on
varying customer needs. In Asia/Pacific (excluding Japan) there strong demand
is expected for Enterprise Asset Management Solutions, which are forecast to
grow 16% year over year, as well as for Search and Discovery solutions, with
13.4% growth expected. In Latin America, the need for integrated applications
implementation will keep ERM and CRM solutions at the top of the CIO's
checklist with 10.3% and 9.0% year-over-year growth expected, respectively. In
Central and Eastern Europe, the Middle East, and Africa (CEMA), Business
Intelligence implementations are expected as the Financial Performance,
Strategy Management and GRC Applications market is forecast to grow 14.5% year
over year in 2013.

"While the overall worldwide applications market is seeing impact from the
continuing global economic slowdown there are many bright spots as companies
respond to the need for increased productivity and a rethinking of all
customer related processes," said Michael Fauscette, Group Vice President,
Software Business Solutions at IDC. "Across customer experience supporting
applications in the CRM markets to internal social collaborative applications
IDC expects solid growth, particularly as companies continue to consume more
applications as cloud services and move to get mobile applications into the
hands of a large percentage of their employees."

In IDC's latest vendor share study covering the first half of 2012 (1H12), the
top vendors in the Applications market are Microsoft, SAP, Oracle, IBM, and
Adobe. Microsoft remains unbeatable in the first position with 14.4% share,
gaining almost a half a share point compared to 1H11. Microsoft's improvement
has occurred homogenously in both emerging and developed regions mainly
because of its good results in CRM and System Management solutions.

A graphic showing worldwide market share for the top 10 applications software
vendors during the first half of 2012 is available at Instructions on
how to embed this graphic into online news articles and social media can be
found by viewing this press release on

Within the top performing markets during 1H12 the competitive ecosystem is
quite different. In the CRM applications market, besides Oracle, and SAP, the following vendors stood out because of their high
growth rates: Verint Systems, IBM, Adobe, Microsoft, Constant Contact, Nuance
Communications Inc., LivePerson, and Webtrends. In the Collaborative
Applications market, besides Microsoft, vendors such as Jive Software,
Communispace, Lithium, Mzinga, Yammer, Open Text, and NewsGator stand out. And
within the Financial Performance, Strategy Management, and GRC Applications
market, vendors Adaptive Planning, TOTVS, and Host Analytics accompany SAP and
IBM for their strong performance in 1H12.

From the market share perspective, IDC has identified a gradual investment
concentration trend. The top 10 vendors in the Applications market -
Microsoft, SAP, Oracle, IBM, Adobe, Intuit, Siemens, Infor,,
and Dassault Systemes - all surpassed the $1 billion semiannual revenue mark
for applications solutions and have gained at least 0.9 market share points
compared to the first half of 2011 and 2.3 points compared to the first half
of 2009.

IDC's Worldwide Semiannual Software Tracker provides total market size and
vendor share for the eighty-two segments of the global software market.
Measurement for this tracker is total software revenue, which includes license
plus maintenance plus SaaS and other subscription revenue. The Tracker covers
more than 800 software vendors across a total of 49 countries globally. Annual
five-year market forecasts for this Tracker are updated semiannually and
include five-year annual market projections. Forecasts are available at
worldwide, regional, and country levels.

For more information about IDC's Worldwide Semiannual Software Trackers,
please contact Kathy Nagamine at 650-350-6423 or

About IDC

International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community to make
fact-based decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. For more than 48
years, IDC has provided strategic insights to help our clients achieve their
key business objectives. IDC is a subsidiary of IDG, the world's leading
technology media, research, and events' company. You can learn more about IDC
by visiting

All product and company names may be trademarks or registered trademarks of
their respective holders.


Patrick Melgarejo, 51-996328641
Michael Shirer, 508-935-4200
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