BURGER KING(R) Sets the Table for Menu Expansion in Canada Chicken Wraps, Chicken Strips, Smoothies and Frappes creating a stir at the HOME OF THE WHOPPER(R) TORONTO, ONTARIO -- (Marketwire) -- 12/06/12 -- Burger King Worldwide (NYSE:BKW) today announces plans to begin rolling out a substantially expanded menu in Canada; designed to give hungry consumers more reasons to visit their local BURGER KING(R) restaurant more often. The menu expansion begins with the introduction of new Chicken Wraps, Chicken Strips, Strawberry Banana Smoothies and Mocha and Caramel Frappes. The great-tasting items are being featured nationally; many on newly installed electronic menu boards that will facilitate further menu expansion in the coming months. "Canadian consumers consistently recognize the WHOPPER(R) as an outstanding burger, and it is a huge part of the BURGER KING(R) story," said Alison Fletcher, Director of Marketing for Canada, Burger King Worldwide. "However, we see a substantial opportunity to build on this success by introducing a more complete range of menu options that will give new and returning guests more reasons to visit." The new BURGER KING(R) Chicken Wraps are freshly prepared with crispy seasoned chicken and fresh iceberg lettuce, topped with a 3-cheese blend and a choice of Ranch or BBQ sauce - all wrapped up in a flour tortilla. The new Chicken Strips are made with seasoned white meat, marinated and lightly battered in a home-style breading. They are perfect for dipping into one of our delicious sauces, including sweet and sour, barbecue, zesty, buffalo and honey mustard. The BK(R) Strawberry Banana Smoothies, made with chunks of real fruit, yogurt and freshly blended to order, are a perfect morning or mid-afternoon snack. They are available in a snack size, small, medium and large. New flavours of real fruit smoothies are scheduled to be introduced in early 2013. The new BURGER KING(R) Mocha and Caramel Frappes are the perfect combination of sweet flavours, a hint of coffee, and ice, all topped with whipped topping and a swirl of chocolate or caramel. They are available in three sizes (small, medium and large). "Menu expansion is a long-term opportunity and commitment," said Fletcher. "Our success depends on our ability to innovate and introduce great tasting products that will bring new guests into the BURGER KING(R) family and exceed the expectations of our current guests. Our new chicken strips, chicken wraps, smoothies and frappes do just that." The new BURGER KING(R) Chicken Wraps, Chicken Strips, Strawberry Banana Smoothies and Mocha and Caramel Frappes are now available at participating restaurants across Canada. About Burger King Worldwide Founded in 1954, BURGER KING(R) (NYSE:BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER(R), the BURGER KING(R) system operates in over 12,600 locations serving over 11 million guests daily in 83 countries and territories worldwide. Approximately 95 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on www.facebook.com/burgerking and www.twitter.com/burgerking. Contacts: Media Contact: Pilot PMR Alex Mangiola 416-462-0199 Ext. 21 firstname.lastname@example.org
BURGER KING(R) Sets the Table for Menu Expansion in Canada
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