The Zacks Analyst Blog Highlights: Zynga, Synacor, Facebook, Majesco Entertainment and Electronic

     The Zacks Analyst Blog Highlights: Zynga, Synacor, Facebook, Majesco
                         Entertainment and Electronic

PR Newswire

CHICAGO, Dec. 6, 2012

CHICAGO, Dec. 6, 2012 /PRNewswire/ --Zacks.com announces the list of stocks
featured in the Analyst Blog. Every day the Zacks Equity Research analysts
discuss the latest news and events impacting stocks and the financial markets.
Stocks recently featured in the blog include Zynga Inc. (Nasdaq:ZNGA), Synacor
Inc. (Nasdaq:SYNC), Facebook (Nasdaq:FB), Majesco Entertainment (Nasdaq:COOL)
and Electronic Arts (Nasdaq:EA).

(Logo: http://photos.prnewswire.com/prnh/20101027/ZIRLOGO)

Get the most recent insight from Zacks Equity Research with the free Profit
from the Pros newsletter: http://at.zacks.com/?id=5513

Here are highlights from Wednesday's Analyst Blog:

Zynga Partners Synacor

Social game developer Zynga Inc. (Nasdaq:ZNGA) recently signed a partnership
deal with Synacor Inc. (Nasdaq:SYNC), a cloud-based television services
provider. Synacor's cloud-based platform enables cable, satellite and telecom
companies to deliver entertainment services and apps to their subscribers
across multiple devices. The partnership will enable subscribers to directly
access Zynga's home page, games and in-game currency beginning 2013.

Social games, which are mostly free-to-play, primarily earn revenue from the
sale of in-game currency that is used by players to purchase virtual items,
power-ups and energy while playing. Zynga currency (also called credit) is
used in most of its games namely Zynga Poker, Words With Friends, FarmVille2,
ChefVille, CityVille, Bubble Safari and Ruby Blast.

Although the financial terms of the deal were not disclosed, such as revenue
sharing of the in-game transactions between the two companies, we believe that
the increasing usage of in-game currency will boost Zynga's top-line growth
going forward.

The partnership comes at an opportune time for Zynga. The company recently
lost its exclusivity to Facebook (Nasdaq:FB), which is a serious setback,
considering the fact that the social networking platform has been its primary
source of revenue over the last few years (currently 85.0% of Zynga"s traffic
and 92.0% of its revenue). The Synacor deal will not only reduce Zynga's
dependence on the Facebook platform but will also expand its customer base
going forward.

Synacor has a strong clientele of approximately 45 cable, satellite and
telecom companies that include names such as Verizon and Charter. Its service
reaches approximately 24 million households who have access to high-speed
Internet. We believe that the partnership will allow Zynga to reach a sizable
audience over the long term.

Lately, Zynga has been criticized for the lack of new and diversified gaming
content, which is failing to attract new users. We believe that increasing
penetration will attract new game developers, which will improve gaming
content over the long term. We believe that the deal will also promote Zynga
currency as a suitable alternative to Facebook Credit for many game
developers, thereby boosting in-game transactional revenue going forward.

Over the last 12 months, Zynga has been entering into partnership deals in
order to gain momentum in the social, free-to-play and casual gaming market.
In October 2012, Zynga entered into a partnership deal with Gibraltar-based
online gambling company bwin.party to offer real-money poker and casino-style
games in the U.K.

In May, Zynga teamed up with American Express and created a new platform
called Serve. In June 2012, the company announced a new network (Zynga with
Friends) and also started providing programming tools to third party
developers to publish online mobile games. Zynga also announced partnerships
with Majesco Entertainment (Nasdaq:COOL) and Atari.

However, we note that growth from these partnerships will take some time to
materialize. In between, its games continue to lose popularity and money amid
stiff competition from established players such as Electronic Arts
(Nasdaq:EA). Further, the revised terms with Facebook (despite all Zynga
initiatives to reduce exposure) will remain an overhang on the stock in the
near term.

We remain Neutral on Zynga over the long term (6-12 months). Currently, Zynga
has a Zacks #3 Rank, which implies a Hold rating in the short-term (1-3
months).

Want more from Zacks Equity Research? Subscribe to the free Profit from the
Pros newsletter: http://at.zacks.com/?id=5515.

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative
analysis to help investors know what stocks to buy and which to sell for the
long-term.

Continuous coverage is provided for a universe of 1,150 publicly traded
stocks. Our analysts are organized by industry which gives them keen insights
to developments that affect company profits and stock performance.
Recommendations and target prices are six-month time horizons.

Zacks "Profit from the Pros" e-mail newsletter provides highlights of the
latest analysis from Zacks Equity Research. Subscribe to this free newsletter
today: http://at.zacks.com/?id=5517

About Zacks

Zacks.com is a property of Zacks Investment Research, Inc., which was formed
in 1978 by Leon Zacks. As a PhD from MIT Len knew he could find patterns in
stock market data that would lead to superior investment results. Amongst his
many accomplishments was the formation of his proprietary stock picking
system; the Zacks Rank, which continues to outperform the market by nearly a 3
to 1 margin. The best way to unlock the profitable stock recommendations and
market insights of Zacks Investment Research is through our free daily email
newsletter; Profit from the Pros. In short, it's your steady flow of
Profitable ideas GUARANTEED to be worth your time! Register for your free
subscription to Profit from the Pros at http://at.zacks.com/?id=5518.

Visit http://www.zacks.com/performance for information about the performance
numbers displayed in this press release.

Follow us on Twitter: http://twitter.com/zacksresearch

Join us on Facebook:
http://www.facebook.com/home.php#/pages/Zacks-Investment-Research/57553657748?ref=ts

Disclaimer: Past performance does not guarantee future results. Investors
should always research companies and securities before making any investments.
Nothing herein should be construed as an offer or solicitation to buy or sell
any security.

Media Contact
Zacks Investment Research
800-767-3771 ext. 9339
support@zacks.com
http://www.zacks.com

SOURCE Zacks Investment Research, Inc.

Website: http://www.zacks.com