It’s Man vs. Chicken as 2K Play Launches Herd, Herd, Herd for iPhone, iPad and iPod touch

  It’s Man vs. Chicken as 2K Play Launches Herd, Herd, Herd for iPhone, iPad
  and iPod touch

Business Wire

NEW YORK -- December 06, 2012

Get ready for barnyard bedlam as 2K Play today announced that Herd, Herd, Herd
– its newest mobile game – is now available on iPhone, iPad and iPod touch for
$.99. Farmer Jed’s animals are making a break for it and players must do their
best not to be outfoxed by clucking chickens, springy sheep and balky bovines.
The highly addictive game, dubbed “the next Angry Birds” by TouchGen, features
unique finger-touch physics that take herding skills and fowl play to new

Herd, Herd, Herd features over 70 challenging levels and a bevy of farmstead
obstacles and tricky terrains, including snowy avalanches, rickety bridges and
electric fences. Gamers are cautioned to steer clear of hungry coyotes,
boorish bears and pesky purple roosters spreading their own brand of chicken
pox. When the herdin’ gets too tough, the Super Lasso, Big Bopper and Harvest
Moon can be unleashed to level the playing field. Additionally, players can
connect to Game Center to track achievements like Cow Wrangler and Chicken
Trapper and to compete with friends.

Herd, Herd, Herd expands upon 2K Play’s robust mobile games portfolio,
including Comedy Central’s Indecision Game, GridBlock – the Puzzle Game You’ll
Flip Over and House Pest Starring Fiasco the Cat – which reached the Top-25
free iPad games and the Top-5 for both the Kids and Family sub-categories on
iTunes. A paid version of the game called House Pest Deluxe is also now
available and includes the “Holiday Pack” – an in-game purchase of six festive
feline friends, including Santa Claws, Mrs. Claws and Elfie.

Developed by 2K’s Cat Daddy Games studio, Herd, Herd, Herd is now available on
the App Store for iPhone, iPad and iPod touch at:

Visit us on Facebook at: or
or follow us on Twitter ( to stay up to date on all news
including the upcoming release dates of the game on Google Play and the Amazon

2K Play is a division of 2K, a publishing label of Take-Two Interactive
Software, Inc. (NASDAQ:TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a
leading developer, marketer and publisher of interactive entertainment for
consumers around the globe. The Company develops and publishes products
through its two wholly-owned labels Rockstar Games and 2K, which publishes its
titles under the 2K Games, 2K Sports and 2K Play brands. Our products are
designed for console systems, handheld gaming systems and personal computers,
including smartphones and tablets, and are delivered through physical retail,
digital download, online platforms and cloud streaming services. The Company’s
common stock is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at

About 2K

Founded in 2005, 2K develops and publishes interactive entertainment for
console systems, handheld gaming systems and personal computers, including
smartphones and tablets through its three divisions: 2K Games, 2K Sports, and
2K Play that are delivered through physical retail, digital download, online
platforms and cloud streaming services. 2K publishes titles in today’s most
popular gaming genres, including first-person shooters, action, role-playing,
real-time strategy, sports, casual, and family entertainment. The 2K label has
some of the most talented development studios in the world today, including
Firaxis Games, Visual Concepts, Irrational Games, 2K Marin, 2K Australia, 2K
Czech, Cat Daddy Games, and 2K China. In just a few short years, 2K launched
the 2007 Game of the Year - BioShock®; published the critically acclaimed
Borderlands™; continued the award-winning Sid Meier’s Civilization® series;
delivered the #1 rated and #1 selling basketball franchise with NBA® 2K**; and
broke new ground in the family entertainment market with its multi-million
unit selling hit Carnival Games. 2K is headquartered in Novato, California and
is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
For more information, please visit

**According to 2008 - 2012 and The NPD Group estimates of
U.S. retail video game sales through October 2012.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered
forward-looking statements under federal securities laws and may be identified
by words such as "anticipates," "believes," "estimates," "expects," "intends,"
"plans," "potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements regarding the
outlook for the Company's future business and financial performance. Such
forward-looking statements are based on the current beliefs of our management
as well as assumptions made by and information currently available to them,
which are subject to inherent uncertainties, risks and changes in
circumstances that are difficult to predict. Actual outcomes and results may
vary materially from these forward-looking statements based on a variety of
risks and uncertainties including: our dependence on key management and
product development personnel, our dependence on our Grand Theft Auto products
and our ability to develop other hit titles for current generation platforms,
the timely release and significant market acceptance of our games, the ability
to maintain acceptable pricing levels on our games, our ability to raise
capital if needed and risks associated with international operations. Other
important factors and information are contained in the Company's Annual Report
on Form 10-K for the fiscal year ended March 31, 2012, in the section entitled
"Risk Factors," and the Company's other periodic filings with the SEC, which
can be accessed at All forward-looking statements are
qualified by these cautionary statements and apply only as of the date they
are made. The Company undertakes no obligation to update any forward-looking
statement, whether as a result of new information, future events or otherwise.

Photos/Multimedia Gallery Available:



Take-Two Interactive Software, Inc.
Alan Lewis, 646-536-2983
Corporate Press
Bender/Helper Impact
Stephanie Thoensen, 212-689-6360 ext. 1248
Press spacebar to pause and continue. Press esc to stop.