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Appetites Partners with Calphalon to Create New Holiday Cooking Classes

  Appetites Partners with Calphalon to Create New Holiday Cooking Classes

Business Wire

EL SEGUNDO, Calif. -- December 06, 2012

Appetites®, the best-selling cooking app for iPad, iPhone and iPod touch, has
partnered with Calphalon® to develop over 30 new holiday cooking classes for
novice and experienced cooks alike. The partnership between the award-winning
cooking platform and the top consumer brand results in a unique set of
instructional cooking content sure to excite and educate those looking for new
seasonal menu ideas.

Appetites App for iPad (Photo: Business Wire)

Appetites App for iPad (Photo: Business Wire)

Appetites’ signature step-by-step video format allows users to learn classic
and new favorites in the Friends & Giving and Holiday packs taught by popular
chefs, from the chai spice pumpkin pie by chef Evan Kleiman to Becky Ream’s
maple bacon cornbread.

With its unique and interactive video format, Appetites makes it easy for
cooks of all skill levels to learn new dishes. This new partnership with
Calphalon allows Appetites users to see how using the right tools and
high-quality cookware will benefit their adventures in the kitchen.

“Calphalon is the perfect partner for our new holiday content. Their
exceptional line of products really enhance Appetites. Our chefs love using
the cookware in the interactive cooking classes,” said Nick Alt, creator of
Appetites.

“At Calphalon, we love to see cooks discovering their own potential in the
kitchen," said Kamie McHenry-Eckert, Senior Manager of E-Marketing for
Calphalon. "Appetites' engaging tutorials demonstrate how step-by-step video
instructions, combined with the right cookware and accessories, make it easy
to learn fundamental skills as well as master advanced techniques.”

Appetites is available on the App Store for iPad, iPhone and iPod touch. The
app comes with over 100 cooking classes including the new Holiday and Friends
& Giving packs.

About Appetites:

Appetites, a 2012 Webby Award Honoree, is a step-by-step video cookbook app
created by Nick Alt and his company Clear-Media. Based in Los Angeles,
Appetites produces interactive cooking classes and mobile software for the
iPad, iPhone and iPod touch. Appetites is available for download on the App
Store (http://bit.ly/appetites_appstore) and more information is available on
appetitesapp.com, facebook.com/AppetitesApp and twitter.com/AppetitesApp

About Calphalon:

Calphalon is a leading manufacturer of professional quality cookware, cutlery,
bakeware, kitchen electrics and accessories for the home cook. Based in
Atlanta, Calphalon is a part of Newell Rubbermaid's global portfolio of
leading brands. For more information about Calphalon products, visit
calphalon.com, or visit brand social media sites at facebook.com/calphalon and
twitter.com/calphalon.

Appetites is a registered trademark of Clear-Media, LLC.

iPad, iPhone, iPod touch and App Store are trademarks of Apple, Inc.
registered in the US and other countries. App Store is a service mark of
Apple, Inc.

Calphalon is a registered trademark.

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Multimedia
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Contact:

Jannis Swerman & Company
Jannis Swerman, 818-789-7747
jannis.swerman@gmail.com