Discover Fan Loyalty Poll: College Football Fans Choose Family over Fortune

  Discover Fan Loyalty Poll: College Football Fans Choose Family over Fortune

59% Would Give National Championship Tickets Away to Family or Friends Rather
                       Than Sell to the Highest Bidder

Business Wire

RIVERWOODS, Ill. -- December 06, 2012

Money almost doesn’t matter when it comes to giving this holiday season, as
the Discover Fan Loyalty Poll finds that college football fans are more likely
to give away tickets to the Discover BCS National Championship Game if they
can’t go themselves.

When asked what they would do if they purchased a ticket to the national
championship and later found out they couldn’t go, fans chose the following
options:

  *Give it to a relative, 37 percent
  *Give it to a friend, 22 percent
  *Sell it to the highest bidder, 29 percent
  *Sell it at face value, 9 percent
  *Swallow the ticket, 1 percent
  *Not sure, 3 percent

With some single tickets for the championship between No. 1 ranked Notre Dame
and No. 2 ranked Alabama going for $1,000 on ticket broker websites, the
Discover Fan Loyalty Poll asked fans how much they would be willing to pay.
Results are as follows:

  *Under $100, 62 percent
  *$100-$500, 19 percent
  *$500-$1,000, 3 percent
  *$1,000-$2,000, 1 percent
  *$2,000-$3,000, 1 percent
  *$3,000 or more, 1 percent
  *Not sure, 15 percent

With the national championship game taking place less than a month from now,
fans formed a more solid opinion of who they think is the best team in the
country right now. In a 15 point jump from last week, 40 percent of Discover
Fan Loyalty Poll fans picked Alabama. Losing 9 points from last week, Notre
Dame fell to 29 percent of the vote, followed by:

  *Oregon, 7 percent
  *Florida, 3 percent
  *Kansas State, 2 percent
  *Stanford, 2 percent
  *Georgia, 2 percent
  *LSU, 1 percent
  *Some other team, 10 percent
  *Not sure, 4 percent

The Crimson Tide was the favorite to win the national championship, at 57
percent, followed by the Fighting Irish with 30 percent.

The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen Reports, a
nationally recognized leader in polling, who gathers sentiment by phone from
800 college football fans who follow games at least once per week on
television, radio, in person or online.

Discover launched the Fan Loyalty Poll to give die-hard fans a platform to
showcase their dedication and love for their favorite college football team
leading up to the 2013 Discover BCS National Championship Game and 2013
Discover Orange Bowl. Each week the poll will offer new questions about what
college football fans are thinking this season.

Beyond title sponsorship of the 2013 Discover BCS National Championship Game
and 2013 Discover Orange Bowl, Discover’s commitment to college football
includes relationships with ESPN and Notre Dame Football on NBC.

About Discover

Discover Financial Services (NYSE: DFS) is a direct banking and payment
services company with one of the most recognized brands in U.S. financial
services. Since its inception in 1986, the company has become one of the
largest card issuers in the United States. The company operates the Discover
card, America's cash rewards pioneer, and offers home loans, private student
loans, personal loans, online savings accounts, certificates of deposit and
money market accounts through its direct banking business. Its payment
businesses consist of Discover Network, with millions of merchant and cash
access locations; PULSE, one of the nation's leading ATM/debit networks; and
Diners Club International, a global payments network with acceptance in more
than 185 countries and territories. For more information, visit
www.discoverfinancial.com.

Contact:

Discover
Katie Henry, 224-405-4437
kathrynhenry@discover.com
or
Matthew Towson, 224-405-5649
matthewtowson@discover.com
 
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