Drinks Americas Announces Launch of First Major Line of Craft Beer Brewed in Mexico

Drinks Americas Announces Launch of First Major Line of Craft Beer Brewed in

LOS ANGELES, Dec. 6, 2012 (GLOBE NEWSWIRE) -- Drinks Americas Holdings, Ltd.,
("Drinks") (OTCBB:DKAM), a leading developer and marketer of alcohol beverage
products, is pleased to announce the signing of an exclusive sales agreement
with Marigold Brewing Company ("Marigold"). Marigold will be the first major
line of craft beers to be brewed in Mexico and launched in the U.S.

"Craft beers are the fastest growing segment of beer in the U.S. Now consumers
will have a chance to try a craft beer from Mexico," said Tim Owens, CEO of

Joe Belli, VP of Sales for Drinks, stated, "This beer expands Drinks
well-rounded portfolio of beers, which already includes Mexicali, Rio Bravo,
Chili Devil, Crazy Pig Ale and Rheingold."

The Marigold beer line will be brewed under the name "Day of the Dead Craft
Beer" and it will offer six styles, including seasonal offerings. Marigold
will launch with Blonde Ale, Heifeweizen, Amber Ale, Pale Ale, IPA, and

"So far the response from our distributors and national retailers has been
overwhelming," said Mr. Belli. "We've already secured national distribution
for Marigold and expect to see solid growth from the line over the next
several months."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic
premium beverages. In June 2011,the Company entered into a sales,
distribution and licensing agreement with Worldwide Beverage Imports, LLC. and
is now selling and distributingKAH^®Tequila, Agave 99^®Tequila, Rio Bravo
Beer, Crazy Pig Mexican Ale andChili Devil Beer.

For further information, please visit us at www.drinksamericas.com

Safe Harbor

Except for the historical information contained herein, the matters set forth
in this release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements are subject to risks and uncertainties that
may cause actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and uncertainties
inherent in the early stages of growth companies, the company's need to raise
substantial additional capital to proceed with its business, risks associated
with competitors, and other risks detailed from time to time in the company's
most recent filings with the Securities and Exchange Commission. These
forward-looking statements speak only as of the date hereof. The company
disclaims any intent or obligation to update these forward-looking statements.

CONTACT: Jon Cunningham
         RedChip Companies, Inc.
         Tel: +1-800-733-2447, Ext. 107
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