GMO Inside Campaign: Cheerios Facebook Page Flooded By Anti-GMO Comments

   GMO Inside Campaign: Cheerios Facebook Page Flooded By Anti-GMO Comments

PR Newswire

WASHINGTON, Dec. 6, 2012

Thousands of Negative Posts Result in General Mills Removing App Encouraging
People to Share What Cheerios Means to Them.

WASHINGTON, Dec. 6, 2012 /PRNewswire-USNewswire/ -- The GMO Inside campaign
announced today that thousands of concerned consumers have flooded Cheerios'
Facebook page (http://www.facebook.com/Cheerios) distressed about genetically
engineered ingredients in Cheerios and outraged at General Mills contributing
over $1.1 million to "No on 37" in California, the narrowly defeated ballot
initiative that would have required the labeling of foods with genetically
engineered ingredients. Since November 29, the GMO Inside Campaign has been
encouraging visitors to its Facebook page (www.facebook.com/GmoInside) to post
comment on Cheerios' Facebook page regarding GMOs. The outpouring of comments
demonstrates that the drive to label GMOs that led millions of people to
support Prop. 37 in California is growing throughout the U.S.

Visitors to Cheerios' Facebook page also used a Cheerios app that allowed
users to provide comments on what Cheerios means to them (and which then
posted the comments in Cheerios' trademark font) to call out genetically
modified organisms (GMOs) in Cheerios. In response, General Mills removed the
app from its Facebook page.

"The sheer volume of comments on Cheerios' Facebook page raising concerns
around genetically engineered ingredients is incredibly inspiring," stated
Alisa Gravitz, CEO and president of Green America. "It is also amazing to see
the creativity that visitors to Cheerios' Facebook page use to call out
Cheerios on using their customers as a science experiment for GMO consumption.
Cheerios is a cereal that is frequently fed to children, and many of the
comments are from concerned parents who are worried about the fact that they
have been feeding a cereal with genetically engineered ingredients to their
children."

Visitors to the Cheerios Facebook page used the now-discontinued app to post
comments such as "Caution GMOs," "Cheerigmos," and "We are not lab rats."
While General Mills has removed the app and the posts generated by it from
their Facebook page, examples are preserved at the Cheeseslave website
(http://www.cheeseslave.com/cheerios-gmo-backlash-facebook-campaign-fail/) and
the Happy Place website
(http://www.happyplace.com/user-post/2233/cheerios-gmo-pr-facebook-fail).

General Mills has left thousands of comments critical of Cheerios and GMOs on
its Facebook page. Many comments are from parents who are concerned about the
fact that they have been feeding Cheerios to their children ("So sorry that
the food my kids loved as toddlers is one I can't support anymore. I can't
believe that General Mills has the well-being of its customers in mind when it
contributes to movement against labeling of GMOs.") However, General Mills has
not posted to the Cheerios' Facebook page in over a week (from 11/29 - 12/5),
deviating from its norm of posting every two days.

"It appears that General Mills is trying to make sure its fans do not come to
the Cheerios Facebook page and see an outpouring of concern about the
product," said Todd Larsen, Green America Corporate Responsibility Programs
Director. "At GMO Inside's Facebook page, people can see which ingredients in
Cheerios and other products are likely to be genetically modified. Cheerios
needs to label or remove the GMO ingredients. Consumers have a right to know."

ABOUT GMO INSIDE
GMO Inside is a campaign dedicated to helping all Americans know which foods
have GMOs inside, and the non-GMO and organic certified alternatives to
genetically engineered foods. We believe that everyone has a right to know
what's in their food and to choose foods that are proven safe for themselves,
their families, and the environment.

GMO Inside gives people information and tools, and provides a place for a
growing community of people from all walks of life, to share information and
actions around genetically engineered foods. Join the campaign at
http://www.gmoinside.org, and take part in the GMO Inside community on
Facebook (https://www.facebook.com/GmoInside) and Twitter
(https://twitter.com/GMOInside).

ABOUT GREEN AMERICA
Green America is the nation's leading green economy organization. Founded in
1982, Green America (formerly Co-op America) provides the economic strategies,
organizing power and practical tools for businesses, investors, and
individuals to solve today's social and environmental problems.
www.GreenAmerica.org

SOURCE Green America, Washington, DC

Website: http://www.GreenAmerica.org
Contact: Leslie Maloy, lmaloy@hastingsgroup.com or +1-703-276-3256. Alisa
Gravitz, alisagravitz@greenamerica.org or +1-202-872-5311.