Set-Top Box Energy Conservation Agreement Expected to Save U.S. Consumers $1.5 Billion Annually

  Set-Top Box Energy Conservation Agreement Expected to Save U.S. Consumers
  $1.5 Billion Annually

Nation’s top cable, satellite, telco TV providers and manufacturers commit to
                   unprecedented energy efficiency measures

Business Wire

ARLINGTON, Va. -- December 06, 2012

Fifteen industry-leading multichannel video providers and device manufacturers
that deliver service to more than 90 million American households, are
launching an unprecedented Set-Top Box Energy Conservation Agreement that will
result in annual residential electricity savings of $1.5 billion or more as
the commitment is fully realized, the Consumer Electronics Association (CEA)
and National Cable & Telecommunications Association (NCTA) announced today.

Participating companies include providers (listed according to number of
customers) Comcast, DIRECTV, DISH Network, Time Warner Cable, Cox, Verizon,
Charter, AT&T, Cablevision, Bright House Networks and CenturyLink, and
manufacturers Cisco, Motorola, EchoStar Technologies and ARRIS. Through the
voluntary, five-year Set-Top Box Energy Conservation Agreement, which goes
into effect January 1, 2013, these companies commit to the following:

  *At least 90 percent of all new set-top boxes purchased and deployed after
    2013 will meet the U.S. Environmental Protection Agency (EPA) ENERGY STAR
    3.0 efficiency levels. Based on market projections for set-top box
    deployments, this will result in residential electricity savings of $1.5
    billion annually, as the agreement is fully realized.
  *For immediate residential electricity savings, “light sleep” capabilities
    will be downloaded by cable operators to more than 10 million digital
    video recorders (DVRs) that are already in homes. In 2013, telco providers
    will offer light sleep capabilities, and satellite providers will include
    an “automatic power down” feature in 90 percent of set-top-boxes purchased
    and deployed.
  *Energy efficient whole-home DVR solutions will be available as an
    alternative to multiple in-home DVRs for subscribers of satellite and some
    telco providers beginning in 2013.
  *“Deep sleep” functionality in next generation cable set-top boxes will be
    field tested and deployed if successful.

“Providing American consumers with innovative services that deliver great
video content and reduce in-home energy costs is win-win for customers and
participating companies,” said Michael Powell, NCTA President and CEO.
“Multichannel video providers and device manufacturers are proud to
participate in this unprecedented initiative, and we will continue to pursue
even more ways to reduce the overall energy footprint of our services.”

According to the EPA, which administers the ENERGY STAR program, set-top boxes
that are ENERGY STAR-qualified are, on average, 45 percent more efficient than
conventional models. The new energy conservation initiative will produce more
energy savings overall, and five years earlier than originally anticipated by
the U.S. Department of Energy (DOE) in its most recent review of set-top box
energy conservation issues. Prior to this agreement, 2018 was the earliest
date that any DOE set-top box standards would have been implemented.

“Our industry today commits to a comprehensive initiative that will lead the
way to energy savings for consumers in this popular and rapidly evolving
product category,” said Gary Shapiro, President and CEO, CEA. “The Set-Top Box
Energy Conservation Agreement will protect innovation and consumer choice
while reducing energy use and saving money.”

Companies involved in the new Set-Top Box Energy Conservation Agreement will
meet regularly to review and update energy efficiency measures, and to host
ongoing discussions with the DOE, the EPA and other interested government
agencies and stakeholders on new technologies and equipment. To create
accountability and support transparency, the agreement’s terms include
detailed processes for verification of set-top box performance in the field;
annual public reporting on energy efficiency improvements; and posting of
product power consumption information by each company for its customers.

Note on Methodology:

The $1.5 billion estimate of ENERGY STAR 3.0 (ESv3) savings takes into account
the replacement of DVR and non-DVR set-top boxes with set-top boxes that meet
ESv3 energy efficiency levels. It also accounts for the continued trend by
consumers to use more DVRs. The estimate adopts the most recent projections
from energy advocates of consumer demand for more DVRs in a “business as
usual” trend and then assumes that the projected demand is satisfied with DVRs
meeting ESv3 efficiency levels.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the $206 billion U.S. consumer electronics industry. More
than 2,000 companies enjoy the benefits of CEA membership, including
legislative advocacy, market research, technical training and education,
industry promotion, standards development and the fostering of business and
strategic relationships. CEA also owns and produces the International CES –
The Global Stage for Innovation. All profits from CES are reinvested into
CEA’s industry services. Find CEA online at, and through social media:,,

About NCTA:

NCTA is the principal trade association for the U.S. cable industry,
representing cable operators serving more than 90 percent of the nation's
cable television households, more than 200 cable program networks and industry
equipment suppliers. The cable industry is the nation’s largest broadband
provider of high-speed Internet access, serving more than 45 million
customers, after investing more than $186 billion to build two-way interactive
networks with fiber optic technology. Cable companies also provide
state-of-the-art digital telephone service to more than 24 million American


Laurie Ann Phillips, 703-907-7654
Brian Dietz, 202-222-2358
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