Sprinklr Highlighted by Leading Independent Research Firm for

Sprinklr Highlighted by Leading Independent Research Firm for
Capability in Managing Enterprise Social Media Risk 
NEW YORK, NY -- (Marketwire) -- 12/06/12 --  Sprinklr, the leading
enabler of scalable social media management for enterprises,
announced a number of accomplishments to help the world's largest
brands be secure and compliant in their global social media
implementations.  
With a large number of clients in regulated industries such as
financial services and pharmaceuticals as well as a roster of over
100 household brands including Dell, Cisco, Samsung, BP, Virgin
America, Hearst, and Newell Rubbermaid, Sprinklr was recently
included among a small handful of companies in the otherwise crowded
industry in a November 2012 report put out by Forrester Research,
Inc., called "Manage The Risks Of Social Media," written by Senior
Analyst Chris McClean and Researcher Nick Hayes. 
The report highlights the need for large companies to establish a
formal risk management process and to consider technologies to reduce
social media risk at the enterprise level. 
Based on its experience in regulated industries and in implementing
social media for global brands in deployments in over 50 countries
and thousands of users, Sprinklr has published and shared the
Social@Scale Security Checklist, with the 22 Must Haves for Secure
Enterprise Social, available as a free download from the
www.sprinklr.com website. The checklist is designed to be a
complimentary resource for practitioners of "must haves" for large
brands to be secure, compliant, and ensure corporate governance as
they scale social across teams, functions, geographies, and
divisions. 
To provide additional insight and guidance for practitioners as well
as Security and Risk professionals seeking to understand the
challenges of secure social media deployments, the company also
published a blog post entitled "Don't be scared of Social; Don't run
from Social. Thinking differently about Security and Risk."  It is
also available via www.sprinklr.com  
The Altimeter Group reports that, on average, large brands have 178
social media profiles, a number that is expected to grow
significantly. Each of these represents an opportunity, but also a
risk, if they are not in line with brand guidelines and policies.  
To help large brands identify all of the global locations where they
may be impacted, Sprinklr offers a Social@Scale Profile Audit. In a
recent audit for a Fortune 50 company, Sprinklr successfully
identified over 1500 profiles worldwide and has worked with the brand
to either bring them into compliance, sunset, or deactivate them. 
"Sprinklr exists to enable large companies to be social at scale and
they need to be secure and confident when they do it," said CEO Ragy
Thomas. "I believe that the mention by Forrester combined with our
new offerings demonstrates our capability to deliver on this promise
for the world's largest companies." 
All of these milestones come on the heels of last month's
announcement by the company of its achievement of the SSAE 16, SOC
Type 1 certification. The most widely recognized authoritative
guidance in the industry, the certification provides service
organizations a uniform method for disclosing independently assessed
information about the design and operation of internal controls
related to their services. Companies who complete an annual SOC 1
examination are able to demonstrate a substantially higher level of
assurance and operationally visibility than those companies who do
not.  
About Sprinklr
 Sprinklr fundamentally believes that the advent of
social technologies changes every aspect of how businesses connect
with their audiences. 
With over 100 global brands as customers and financing from Battery
Ventures, the company is relentlessly focused on helping large
enterprises adapt the realities behind their firewall to the new
realities of the socially-networked & empowered customer. 
The company offers an enterprise-wide Social Media Management System
and related services. 
The world's most social global brands choose Sprinklr to be
Social@Scale. 
For More Information Contact:
Jeremy Epstein
Sprinklr
jepstein@sprinklr.com
(888) 857-8410 * 105