Hipcricket Performance Drives Three-Year Contract Extension With
Oklahoma Stations to Continue to Provide Viewers With Information via
NEW YORK, NY -- (Marketwire) -- 12/06/12 -- Hipcricket(R), Inc.
("Hipcricket"), the one-stop mobile advertising and marketing and
subsidiary of Augme(R) Technologies, Inc. (OTCBB: AUGT) (or "Augme"),
today announced that it has signed a three-year renewal with Griffin
Communications L.L.C., which provides statewide coverage through
television stations in Oklahoma City and Tulsa. The agreement extends
the broadcast company's outreach to viewers via any mobile platform
or device with such vital information as school closures and severe
weather targeted to a listener's zip code.
Griffin Stations News 9 in Oklahoma City and News On 6 in Tulsa
provide a variety of opt-in alerts including local, national or
international breaking news, weather forecasts and alerts, school
closures, high school and college football scores, and morning and
Since March 2009, the stations have increased time spent viewing
(TSV) by opting in Oklahomans to receive programming information they
seek. Griffin entities have also monetized the mobile efforts through
keyword driven client sales prom
otions and advertiser or station
"Part of our mission at Griffin Communications is to deliver timely,
useful news and information relevant to the passions of Oklahomans,
accessible through any device: TV, radio, Web, mobile," said Kevin
Fullbright, Griffin Communications Vice President of New Media.
"Hipcricket expertly enables us to fulfill our mission."
"We appreciate the loyalty shown by our partners at Griffin," said
Doug Stovall, Hipcricket Executive Vice President - Sales and
Services. "Mobile connects Griffin with its viewers in personal ways
and is often the 'go-to' tool when the weather turns bad or the
family wants a sports score from Oklahoma's high school or college
Hipcricket, Inc., a wholly-owned subsidiary of
Augme Technologies, Inc. (OTCBB: AUGT), is the one-stop mobile
advertising and marketing company that empowers brands, agencies and
media properties to engage customers, drive loyalty and increase
sales. Hipcricket's customers connect with consumers across every
mobile channel, including SMS, 2D/QR codes, mobile websites,
advertising networks, social media and branded apps. Hipcricket's
proven technology, strategic and marketing services and experienced
account management teams have provided measurable success to a broad
range of national and regional brand-name leaders (e.g., Macy's,
MillerCoors, Clear Channel) across an industry-leading 225,000+
campaigns. The company has also created the first comprehensive
mobile ad network that taps into the buying power of the mass market
with industry-leading capabilities to target customers via location
and highly-specific demographic information across SMS, display, rich
media and video.
Hipcricket is based in New York, with operations in Seattle, Dallas,
Chicago, Atlanta, Los Angeles, San Francisco and Miami.
About Griffin Communications
Griffin Communications, L.L.C. is an
Oklahoma-owned multimedia company, providing news and information
content to Oklahomans across the state. Holdings include KWTV/News 9
in Oklahoma City and KOTV/News On 6 and KQCW/The Tulsa CW in Tulsa.
Griffin's holdings also include News9.com, NewsOn6.com, and Radio
Oklahoma Network, representing 40+ affiliates across Oklahoma.
Griffin Communications also has developed several partnerships and
strategic alliances throughout Oklahoma, including Oklahoma Community
Television/Griffin Tower Company, S
ooner Sports Properties and News 9
Now/News On 6 Now (Cox Communications). Griffin Communications,
L.L.C. is among a few privately held media companies in the country,
owned by David and Kirsten Griffin of Oklahoma City, and John Griffin
of Muskogee. Griffin Communications, L.L.C. solely focuses its
resources in the state of Oklahoma -- Oklahoma businesses owned and
operated by Oklahomans.
Press spacebar to pause and continue. Press esc to stop.