2013 CES Brand Matters Keynote to Focus on the Cloud

  2013 CES Brand Matters Keynote to Focus on the Cloud

             Top executives join lineup to discuss brand strategy

2013 International CES 2013 International CES:2013 International CES

Business Wire

ARLINGTON, Va. -- December 06, 2012

The Consumer Electronics Association (CEA)^® today announced that executives
from American Express, AT&T, Coca-Cola, Salesforce.com, Samsung and Unilever
will join the Brand Matters keynote at the 2013 International CES^®. Owned and
produced by CEA, the 2013 CES is the world’s largest annual innovation event
and is scheduled for January 8-11 in Las Vegas.

“The nearly 5,000 advertising and marketing executives in attendance at last
year’s CES demonstrate the importance of brands on the CE stage. These Brand
Matters keynote speakers have proven themselves as marketing leaders whom
others can learn from,” said Karen Chupka, senior vice president, events and
conferences, CEA. “We are pleased to welcome these luminaries and can’t wait
to hear how cloud technology is creating new opportunities for reaching their

The Brand Matters keynote brings together executives from the world’s top
brands to discuss how technology and digital platforms are impacting marketing
and brand strategy on a global scale. For years, CMOs and CEOs from names like
Akamai, Facebook, GE, Hyundai, Microsoft, Walmart, IPG and WPP have shared
their vision on keynote panels at CES.

Moderated by Michael Kassan, chairman and CEO of MediaLink, the Brand Matters
keynote focuses on “Marketing in the Cloud.” Kicking off with a fireside chat
featuring Marc Benioff, chairman and CEO of Salesforce.com, the keynote will
then feature a spirited panel discussion, featuring top marketers, on the
benefits of the cloud to connect with consumers. The keynote is scheduled for
11 a.m. Wednesday, January 9 in the LVH Theater.

“Brand Matters at CES has become a tent pole event for the media and marketing
industry. It allows brands to witness the latest in technology innovation and
the human behaviors enabled by connected devices,” said Kassan. “The keynote
this year speaks to one of the most salient trends in marketing — how to
harness software innovation to derive insights and improve marketing

This year’s Brand Matters keynote will feature:

Marc Benioff is chairman and CEO of Salesforce.com. He founded the company in
1999, with a vision to create an on-demand information management service that
would replace traditional enterprise software technology. He is regarded as
one of the pioneers of cloud computing and has been instrumental in helping
businesses transform by embracing social and mobile cloud technologies to
connect with customers, partners and employees in new ways.

Michael Bowling is the chief marketing officer of business solutions for AT&T.
He is responsible for growing strategic business services including network
sourcing, mobility and IP networking. Prior to his current role, Michael was
president of AT&T Mexico, responsible for managing AT&T’s relationship with
Telmex, Telmex International and America Movil.

Josh Silverman is an entrepreneurial executive who has built and run some of
the world’s most beloved consumer technology companies. In July 2011, he
joined American Express as president of U.S. consumer services, responsible
for leading the U.S. consumer card and travel businesses. His portfolio
includes the company’s iconic green, gold, platinum and Centurion charge
cards, its credit cards, as well as its loyalty programs like Membership
Rewards and Fine Hotels & Resorts, which provides special amenities for
consumers and increased business for merchants.

Joseph Tripodi is executive vice president and chief marketing and commercial
officer of the Coca-Cola Company. He leads the global marketing, customer
management and commercial leadership efforts of the company to develop and
leverage its capabilities, brands and properties to meet the needs of
consumers and customers worldwide to drive profitable growth.

Brian Wallace is vice president of strategic marketing at Samsung
Telecommunications America, accountable for developing the vision and
execution of the Samsung Mobile Consumer and Enterprise brand. He is
responsible for all outbound Samsung mobile communications including all paid
media, digital marketing, social media, product marketing, consumer
relationship management, market and consumer research, and strategic

Keith Weed is Unilever’s chief marketing and communications officer. He is
also on the Unilever executive board. His role includes leading Unilever’s
sustainability efforts, as well as its potable water business and the Unilever
brand. He has worked for Unilever globally and regionally in a variety of
general management and marketing roles.

Brand Matters is a CES program sponsored by MediaLink. It is designed to
provide a customized CES experience for the advertising and marketing
community. The Brand Matters program educates and assists more than 4,000
executives in navigating CES through exhibits, conference sessions, events and
a SuperSession, “How are your consumers REALLY engaging with digital media?”
Brand Matters provides essential insights into the changing technologies,
platforms and touch points that will be critical to the future of advertising
and media.

Note to Editors: The official name of the global technology event is
“International CES.” Subsequent references to the show can be shortened to
“CES.” Please do not use “Consumer Electronics Show” to refer to the
International CES.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the $206 billion U.S. consumer electronics industry. More
than 2,000 companies enjoy the benefits of CEA membership, including
legislative advocacy, market research, technical training and education,
industry promotion, standards development and the fostering of business and
strategic relationships.CEA also owns and produces the International CES –
The Global Stage for Innovation. All profits from CES are reinvested into
CEA’s industry services.Find CEA online: www.CE.org and
www.DeclareInnovation.com. Follow CES at www.CESweb.org and through social
media:http://facebook.com/InternationalCES, http://twitter.com/IntlCES,

About MediaLink:

MediaLink is a leading advisory and business development firm based in Los
Angeles and New York City that provides clients with critical counsel and
strategic direction on issues of marketing, advertising, media, and digital
technology. MediaLink operates fluidly at the intersection of technology,
marketing, commerce, and content to deliver innovative and productive
solutions that meet clients’ most pressing business needs.


  *2013 International CES
    January 8-11, 2013, Las Vegas, NV

  *Economic Retreat
    March 8-10, 2013, Snowmass, CO


Consumer Electronics Association (CEA)
Tara Dunion, 703-907-7419
Allison Fried, 703-907-7603
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