MEMS Industry Group Showcases MEMS and the Consumer Experience at 2013 International CES

  MEMS Industry Group Showcases MEMS and the Consumer Experience at 2013
  International CES

MIG announces MEMS keynote and conference track

2013 International CES

Business Wire

PITTSBURGH -- December 06, 2012

MEMS Industry Group (MIG), a global industry organization with more than 150
member-companies and partners, today announced a micro-electromechanical
systems (MEMS) conference track at the 2013 International CES. Featuring a
keynote by Klaus Meder, president of Bosch Automotive Electronics, and
industry panels designed for consumer-electronics original equipment
manufacturers (OEMs) and original design manufacturers (ODMs), the MEMS
conference session will help attendees to explore some of the most exciting
commercial applications of the ‘miniature intelligent machines’ that are
changing the ways in which consumers interact with the digital world.

Mr. Meder will kick off the half-day MEMS conference session on January 8,
2013 with the keynote, “The MEMS Generation: Why Miniature ‘Machines’ are
changing the User Experience with Everything.”

“MEMS innovations are moving the auto industry toward cars that drive
themselves and meet the connectivity needs of today's consumer,” said Mr.
Meder. “The MEMS industry has successfully leveraged the extensive knowledge
base and manufacturing processes that we perfected in automotive to advance
MEMS for consumer markets. Today MEMS is helping to promote an interconnected
lifestyle, allowing interactive automotive systems—as well as smartphones and
tablets—to communicate with one another and most importantly, with the

“Shipping by the hundreds of millions in smartphones, tablets, game
controllers, notebooks, digital cameras and health/fitness apps, MEMS devices
enable augmented reality applications, indoor navigation, immersive video-game
play, heart rate/blood pressure monitoring, e-reader displays, improved voice
communications, and so much more,” said Karen Lightman, managing director,
MEMS Industry Group. “As consumer electronics become even more integral to our
daily lives, CE manufacturers are turning to the MEMS industry to support new
functionality that consumers are expecting and demanding at record levels. The
2013 International CES allows MIG and our members to engage directly with the
CE industry. We invite CES attendees to register for our half-day MEMS
conference session, where they can gain insight from our speakers.”

MEMS Conference Session Panels

The MEMS conference session will feature three industry panels, each moderated
by Ms. Lightman:

Panel 1: How to Never Get Lost in a Mall or a Museum: Indoor Navigation and
the Smartphone
MEMS accelerometers, gyros, magnetometers and pressure sensors are quickly
becoming standard in smartphones. With these super-intelligent 10-axis mobile
devices, consumers can get step-by-step directions of HOW to find the smoothie
bar in a shopping mall—with an ability to see what level it is on. This panel
will discuss this hot new application area and the goals of carriers and
content providers as they envision a world with indoor navigation. Panelists

  *Dan Brown, CEO, Sensor Platforms
  *Seyed Paransun,vice president and general manager, Sensor and Actuator
    Solutions Division,Freescale Semiconductor
  *Benedetto Vigna,corporate vice president and general manager, Analog,
    MEMS and Sensors Group, Industrial and Multisegment Sector,

Panel 2: A Whole New Look for Digital Displays
MEMS-based technologies are the ‘secret ingredient’ in natural-looking color
displays for a range of electronic applications. Rooted in rear-projection
televisions and home theater systems, MEMS is leading a renaissance in
projection systems though the smallest projector imaginable: the pico
projector. Visionaries from various display companies will explore this and
other innovations in display technology. Panelists include:

  *Evgeni Gousev,senior director of engineering, Qualcomm Research
  *Elan Roth,marketing and business development director, Analog MEMS and
    Sensors Group mobile projection business, STMicroelectronics
  *Dale Zimmerman,vice president of R&D, MicroVision

Panel 3: MEMS, Signal Quality, Smart Sound and the Mobile Handset
Another day, another dropped call, another dropped phone! MEMS is increasingly
helping mobile handset manufacturers rectify some of the technical problems
with mobile phones that drive consumers crazy. New RF MEMS “tunable antennas,”
MEMS oscillators and microphones are helping manufacturers to create more
physically robust phones while boosting signal integrity and sound quality.
Panelists include:

  *Kieran Harney, product line manager, Analog Devices
  *Jeff Hilbert, president and founder, WiSpry
  *Davin Yuknis, vice president of sales and marketing, Akustica

For More Information

MIG Managing Director Karen Lightman and executives from the MEMS conference
session are available for interview during the 2013 International CES, January
8-11, 2013, Las Vegas, NV.

The MEMS conference session takes place January 8, 2012, 9:00 a.m.-12:00 p.m.,
Las Vegas Convention Center (LVCC) North Hall, Room N264.

MIG is also hosting a MEMS TechZone, featuring MEMS suppliers, end-user
companies and partners that are demonstrating the capabilities of MEMS in
consumer applications. The MEMS TechZone is located at the LVCC South Hall 2,
Booth 25321.

Media Inquiries

To attend the MEMS conference session on January 8 or schedule a tour of MEMS
TechZone, please contact: Maria Vetrano, media relations, MEMS Industry Group,
tel: +617.876.2770, email: maria[at]

About MEMS Industry Group

MEMS Industry Group (MIG) is the trade association advancing MEMS across
global markets. More than 150 companies comprise MIG, including Analog
Devices, Applied Materials, Bosch, Freescale Semiconductor, GE, Honeywell, HP,
Intel, InvenSense, Murata Electronics Oy, OMRON Electronic Components,
Qualcomm Technologies, STMicroelectronics and Texas Instruments. For more
information, visit:

MEMS Industry Group and the MEMS Industry Group logo are registered trademarks
of MEMS Industry Group. All other product and company names are trademarks or
registered trademarks of their respective holders.


MEMS Industry Group
Karen Lightman, +412-390-1644
Vetrano Communications
Maria Vetrano, + 617-876-2770
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