Beauty Encounter Introduces First Flagship Store in Orange County

      Beauty Encounter Introduces First Flagship Store in Orange County

Beauty e-tailer announces opening of new storefront offering discounts on
beauty and fragrance.

PR Newswire

FOUNTAIN VALLEY, Calif., Dec. 6, 2012

FOUNTAIN VALLEY, Calif., Dec. 6, 2012 /PRNewswire/ --Beauty Encounter
(, a leading online retailer featuring all things
beauty and specializing in hard-to-find niche products, is proud to formally
announce the opening of their retail store located in Fountain Valley, CA. The
storefront has been a great extension of their online business, providing
local consumers with the convenience of shopping a broad spectrum of brands
ranging from drugstore to department store brands in a one stop shop.

The Beauty Encounter storefront was first opened in the fall of 2011. It was
created as a way to offer its Orange County locals a place to shop easily for
all the same great brands they love but for a fraction of the cost. The 1,200
square feet store offers 40,000 products from over 1,100 brands to choose
from. The offerings of the site mirror that of the store including the
promotions. The store is currently offering a gift with purchase promotion
where customers will be offered a great gift to choose from with any $50 or
more purchase. Customers have also been able to benefit from free samples to
try new out new brands and lines.

Many locals have hailed this shop as one of OC's hidden gems as they are able
to beat the crowds and the lines while still being able to get the products
they love. Beauty Encounter specializes in hard-to-find and discontinued
products and brands. Often times, customers visit the store in search of a
beloved product that have disappeared from store shelves and have been
delighted to find that Beauty Encounter carries exactly what they are looking
for. Popular brands that are carried include: MAC, Bliss, Creed, Clarins,
Federic Fekkai, L'Artisan, Calvin Klein, Giorgio Armani, Ralph Lauren, and

"We are excited to have our flagship store in Orange County," says Jacquelyn
Tran, President and CEO of Beauty Encounter. "My family started their business
selling fragrances and cosmetics in Orange County in 1984. It's a privilege
for us to continue offering locals a great place to shop and find great deals
on products they know and love."

In addition, Beauty Encounter has been active in the community whether
donating to local charities or sponsoring the American Cancer's Society's
Making Strides for Breast Cancer walk. Beauty Encounter has been and will
continue to be dedicated to their support of the local charities as they
believe their "BE family" extends further than the walls of their home or

About Beauty Encounter

Beauty Encounter offers consumers an exceptional range of hard-to-find,
international and specialty products including men's colognes, women's
perfumes, skincare, cosmetics, hair care, and beauty accessories. With more
than 1,100 unique brands and new products added daily, customers have access
to exceptional customer service and secure on-line shopping. In addition to
thousands of beauty products that can be purchased at affordable prices,
Beauty Encounter shoppers find unique sections with tips, trends and

SOURCE Beauty Encounter

Contact: Kristine Viray, Marketing Manager, +1-714-698-0820,
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