Innotrac Announces 77% Increase in Orders Shipped During Holiday Season

   Innotrac Announces 77% Increase in Orders Shipped During Holiday Season

PR Newswire

ATLANTA, Dec. 6, 2012

ATLANTA, Dec. 6, 2012 /PRNewswire/ --Innotrac Corporation (NASDAQ: INOC), a
best-of-breed commerce provider integrating digital technology, fulfillment,
and contact center solutions, today announced a 77% increase in the number of
orders processed and shipped during "Cyber Five."

The five day period, spanning Thanksgiving Day to Cyber Monday, is widely
considered the busiest shopping period of the year. During this time,
Innotrac processed a record-breaking 888,000 customer orders in 2012, versus
501,000 orders in the comparable period during 2011, representing a 77%
increase year-over-year.

"We work with a strong group of brands, and they all had a great start to the
2012 holiday shopping season," said Robert Toner, Chief Operating Officer at
Innotrac. "With the shopping season expanded to include Thanksgiving night,
we expected a big season. We knew scalability would be critical, and have
great teams in each facility focused on supporting our clients. This means
exceeding order expectations with every package shipped whether in or outside
of the peak holiday season."

"We're very excited for our clients' success this holiday season," said Larry
Hanger, Senior Vice President of Client Services at Innotrac. "Over the
course of holiday peak, we typically see an increase of 3 to 5 times the order
volumes experienced during other times of the year. Some of our clients have
seen online sales increases over 250% during this year's Thanksgiving weekend,
and it's only the beginning of the season. This year, eCommerce is playing a
more significant role in consumer holiday shopping, so our clients are putting
their best marketing and promotional efforts out there; our job is to make
sure those efforts translate into a great customer experience when the package
arrives."

The number of orders represented includes only Innotrac's orders for
direct–to-consumer eCommerce retail brands.

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a
best-of-breed commerce provider integrating digital technology, fulfillment
and contact center solutions to support global brands. The Company employs
sophisticated order processing and warehouse management technology and
operates eight fulfillment centers and one call center spanning all time zones
across the continental United States. Innotrac Europe GmbH has a network of
fulfillment centers, call centers, and returns processing facilities with
operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria,
Italy, Switzerland, Ireland, Spain and the Netherlands.

Connect with Innotrac at www.innotrac.com or
http://www.linkedin.com/company/innotrac.

Information contained in this press release, other than historical
information, may be considered forward-looking in nature. Forward-looking
statements are subject to various risks, uncertainties and assumptions. Should
one or more of these risks or uncertainties materialize, or should underlying
assumptions prove incorrect, actual results may vary materially from those
anticipated, estimated or expected. Among the key factors that may have a
direct bearing on Innotrac's operating results, performance or financial
condition are competition, the demand for Innotrac's services, Innotrac's
ability to retain its current clients, Innotrac's success in growing its
existing client base, developing new business, Innotrac's ability to maintain
or improve gross margins in the face of increasing revenues, reducing
operating costs in response to reduced service revenues, realization of
expected revenues from new clients, the general state of the industries that
the Company serves, changing technologies, Innotrac's ability to maintain
profit margins in the face of pricing pressures and numerous other factors
discussed in Innotrac's 2011 Annual Report on Form 10-K and other filings on
file with the Securities and Exchange Commission. Innotrac disclaims any
intention or obligation to update or revise any forward-looking statement
whether as a result of new information, future events or otherwise.

Media Contact:

Yolanda Kokayi
Innotrac Marketing Manager
678-584-4096
ykokayi@innotrac.com

SOURCE Innotrac Corporation

Website: http://www.innotrac.com
 
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