Launches Native Kindle Fire App

        Launches Native Kindle Fire App customers can now make and access their hotel bookings anytime,
anywhere from their Kindle Fire devices

PR Newswire

AMSTERDAM, Dec. 6, 2012

AMSTERDAM, Dec. 6, 2012 /PRNewswire/ -- (,
the world's leading online hotel and accommodation reservation company, today
announced the launch of its free native Kindle Fire app in all Amazon's
Appstores. The new app allows's customers to easily make and
access their hotel and accommodation bookings anywhere, anytime via their
Kindle Fire devices. The free Kindle Fire app is available for
download in all Amazon Appstores including the U.S., U.K., Germany, Spain,
France, Italy and Japan, and is available for Kindle Fire 7", Kindle Fire HD
7", and Kindle Fire HD 8.9" devices. consistently seeks to deliver
innovation to its tens of millions of worldwide mobile customers, and is one
of the first apps to integrate with the Amazon Maps API.The native Kindle
Fire app is the latest addition to's already popular apps for the
Apple, Android, and Windows 8 platforms.

"The Kindle Fire is already a great travel companion, and we are proud to be
the largest online hotel and accommodation reservation company to feature a
native Kindle Fire app in the Amazon Appstore," said Darren Huston, Chief
Executive Officer of "Our Kindle Fire users can now easily and
quickly connect to the cloud on the latest range of Kindle Fire
devices, and at the same time receive an enhanced map experience with the
integration of Amazon maps – wherever their journeys might take them."

The free Kindle Fire app offers the full functionality of other mobile apps and features:

  oSynchronization via the user's account – easily view bookings,
    searches and hotels from any platform;
  oOver 250,000 properties in 178 countries;
  o2.6M hotel & other accommodation photos and 17M+ guest reviews;
  oRobust search – search for hotels from current location or in any of's 41,000 destinations around the world;
  oLast minute deals and exclusive deals for newsletter subscribers and
    Facebook fans;
  oSupport for 25 languages and 27 currencies;
  oPost-booking features, e.g. past, current and future bookings available
    for offline viewing, add booking to device calendar, email booking
    confirmation, modify or cancel bookings, quick access to 24/7 customer
    care via email or phone, and view your hotel on the Kindle Fire map.

The native Kindle Fire app is the latest in the family
of hotel booking apps, which are also available for iOS and Android devices,
and through's mobile website. Smartphone and tablet bookings at exceeded $1 billion in 2011, and that figure has already been
surpassed in just the first half of's mobile apps for
Android devices have been downloaded more than 4 million times to date.

According to Amazon, nine of the 10 best-selling products on have
been Kindles, Kindle accessories and digital content since the company
unveiled new devices on September 6 of this year, and worldwide sales of
Kindle devices more than doubled during the 2012 Thanksgiving weekend from the
2011 period.

About is the world's leading online hotel and accommodation reservations
company, and guarantees the best prices for any type of property – from small
independents to five-star luxury. Guests can access the website
anytime, anywhere from their desktop, mobile phone or tablet device, and they
never pay booking fees – ever. The website is available in 41
languages, offers over 250,000 hotels in 178 countries, features over 17.5
million real reviews from real guests, and attracts over 30 million unique
online visitors per month from both leisure and business markets around the
globe. With over 15 years of experience and a team of over 4,400 dedicated
employees in more than 85 offices worldwide, operates its own
in-house customer service team available 24/7 to assist guests in their native
language and ensure an exceptional customer experience.

Established in 1996, B.V. owns and operates™, and is
part of the Priceline Group (NASDAQ: PCLN). Follow us on Twitter, like us on
Facebook, or learn more at


Contact: Mindy M. Hull, Mercury Global Partners for,
+1-415-889-9977, Tel. +31-62-504-7680,,
Twitter: @mmhull and @MercuryGlobal; Anoeska van Leeuwen, Director, Corporate
Communications, +31-20-715-8476,
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