Tapjoy Crosses 1 Billion Mobile Device Milestone
SAN FRANCISCO, Dec. 6, 2012
SAN FRANCISCO, Dec. 6, 2012 /PRNewswire/ -- Tapjoy, Inc., a leading mobile
advertising and publishing platform, announced today that its network crossed
the 1 billion devices threshold.
In a time of unprecedented growth and competition in the mobile advertising
space, consumers have chosen to engage with Tapjoy at an incredible rate to
access premium content for their favorite apps. In the last eight months
alone, Tapjoy added more than 500 million new devices to its network.
"Achieving the 1 billion device threshold serves as an additional marker of
our overall global scale," said Steve Wadsworth, President and CEO, Tapjoy.
"This achievement is just the beginning for Tapjoy. As our advertiser and
developer partnerships continue to grow, this number will continue to
skyrocket and further cement Tapjoy as the global leader in mobile app
discovery and monetization."
"Tapjoy has been an important part of our distribution strategy for the past
three years and we are not at all surprised that the Tapjoy Mobile Value
Exchange^® has achieved such scale," said Niccolo de Masi, CEO of Glu Mobile.
Crossing the 1 billion mobile device mark evidences that tremendous, global
scale. The majority of the approximately 100 million unique viewers per month
across the Tapjoy network are international, with about 75% outside of the
United States. Even still, major opportunities exist. For example, in China,
Tapjoy connected with 44 million mobile devices in July alone, demonstrating a
huge opportunity, as this is only a small fraction (around 3% of population)
of the largely untapped Chinese market.
"Tapjoy's 1 billion device milestone illustrates the trend we're seeing in
mobile apps as developers, content owners and ecosystem competitors around the
globe support in-app commerce as a proven way to monetize apps," said Ted
Pollak, senior gaming analyst at Jon Peddie Research. "It also validates the
fact that many consumers believe in Tapjoy's model to access content and it is
an effective solution for monetizing apps."
Tapjoy is a mobile advertising and monetization platform whose Mobile Value
Exchange model allows users to select personalized advertisements with which
to engage for virtual rewards or premium content. Tapjoy helps unlock mobile
joy by empowering users on more than 1 billion devices to watch videos,
subscribe to services, install applications and participate in other types of
advertisements in exchange for virtual rewards they can use in their favorite
apps. Tapjoy's turnkey in-app advertising platform helps developers to
cost-effectively acquire high-value new users and monetize their applications,
while its powerful advertising marketplace lets brand advertisers reach a
global mobile audience spanning more than 73,000 applications. Tapjoy is
backed by top-tier investors, including J.P. Morgan Asset Management, Rho
Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw
Ventures. Headquartered in San Francisco, the company also has offices in New
York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, Dusseldorf,
London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit
© 2012 Tapjoy, Inc. All Rights Reserved. Tapjoy and the Tapjoy logo are
trademarks or registered trademarks of Tapjoy, Inc. All third party logos and
trademarks mentioned are the property of their respective owners.
SOURCE Tapjoy, Inc.
Contact: Andy Lutzky, Tapjoy, Andy.email@example.com, +1-650-281-9023
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