H&M Set to Be the First Fashion Company to Launch a Global

H&M Set to Be the First Fashion Company to Launch a Global Garment
Collecting Initiative 
TORONTO, ONTARIO -- (Marketwire) -- 12/06/12 -- H&M is the first
fashion company to launch a garment collecting initiative worldwide.
Starting in February 2013, customers will be able to bring in used
garments to H&M stores in all 48 markets where they will then be
reused, recycled or donated to be re-worn. Sustainability is an
important part of H&M's offering, and H&M strives to reduce the
environmental impact of clothes throughout their lifecycle.  
"Our sustainability efforts are rooted in a dedication to social and
environmental responsibility. We want to do good for the environment,
which is why we are now offering our customers a convenient solution:
to be able to leave their worn out or defective garments with H&M,"
says Karl-Johan Persson, CEO H&M. 
H&M will be the first fashion company to roll out garment collecting
in selected stores worldwide. Through the global initiative H&M's
customers can save natural resources and contribute to reduced
environmental impact by avoiding textile waste. Any pieces of
clothing, from any brand and in any condition are accepted. In
return, the customer will receive a voucher offering $5 off their
next purchase of $30 for each bag brought. The collected garments are
then handled by H&M's partner, I:Collect, which provides the
infrastructure in which consumer goods are repeatedly reprocessed and
made available for new use.  
Every year tonnes of textiles are thrown out with domestic waste and
end up in landfill. As much as 95 percent of these clothes could be
used again; re-worn, reused or recycled - depending on the state of
the garment. Long-term, H&M wants to reduce the environmental impact
of garments throughout the lifecycle and create a closed loop for
textile fibres. The aim is to find technical solutions to reuse and
recycle textile fibres on a larger scale, which is why H&M has set up
its Conscious Foundation: to support innovation on closing the loop
on textiles and social projects along H&M's value chain. 
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on NASDAQ OMX Stockholm. The company's business concept is to
offer fashion and quality at the best price. In addition to H&M, the
group includes the brands COS, Monki, Weekday and Cheap Monday as
well as H&M Home. The H&M Group has approximately 2,700 stores in 48
markets, including franchise markets. In 2011, sales including VAT
were SEK 128,810 million and the number of employees was more than
94,000. For further information, visit hm.com.
H&M Canada
Emily Scarlett
Press spacebar to pause and continue. Press esc to stop.