Ford Looks Ahead to 2013, Publishes Inaugural Trend Report Revealing Key Consumer Insights

   Ford Looks Ahead to 2013, Publishes Inaugural Trend Report Revealing Key
                              Consumer Insights

PR Newswire

NEW YORK, Dec. 6, 2012

NEW YORK, Dec. 6, 2012 /PRNewswire/ --

  oFord publishes first-ever trend report, Looking Further with Ford,
    exploring 13 consumer trends expected to shape the world for 2013 and
    beyond
  oNew Ford trend report reveals brands can expect to see the return of
    consumer optimism and self-reliance in the post-recession age
  oLooking Further with Ford report compiles years of trend research and
    collaborations with thought leaders from around the world to provide a
    comprehensive look at the major consumer trends expected to influence
    products and brands in the coming years

Ford is releasing its first-ever trend report, Looking Further with Ford,
revealing predictions about consumer habits and behaviors expected to shape
2013 and beyond. From the return of trust in companies and brands to the rise
of personal accountability, global data from Ford's trend report suggest the
year 2013 will be one marked by acceptance and optimism rather than mistrust
and disappointment.

Looking outside the automotive industry to understand what's happening in
social, technological, economic, environmental and political arenas, Ford has
been analyzing these shifts to gain insight into what may influence consumers'
values, attitudes and behaviors. With help from Ford's in-house futurist
Sheryl Connelly, those insights are incorporated into Ford's inaugural trend
report, capturing 13 micro trends Ford will be watching over the coming year.

"Ford values the insights of trends to help guide our product development
strategies so we can be as educated as possible to anticipate the cutting-edge
technologies and automotive solutions customers will want, need and desire –
well into the future," said Connelly, Global Trends & Futuring manager for
Ford. "These trends and insights help Ford in our role as an innovator to
create products that not only exceed consumers' expectations, but that push
the boundaries of imagination."

Looking Further with Ford
Looking Further with Ford 2013 compiles years of trend work, research reports
and white papers that focus on a broad range of micro trends affecting
businesses and consumers alike. The report is supported by qualitative and
quantitative research, dissecting these cultural shifts and behaviors to gain
insight into the needs and wants of consumers in the coming years.

Looking Further with Ford uncovered three major themes across the 13 trends:

  oTrust as a differentiator: Given its relative scarcity, trust is emerging
    as a key positive differentiator for brands. Correlation of trust to brand
    equity has increased by 35 percent since 2009. As a result, brands are
    having to rethink how they communicate with and reveal themselves to
    consumers – the more real and authentic they are, the better
  oPersonal accountability is on the rise – and with it, a comfort with
    failure: 80 percent of adults globally disagree that "there is little I
    can do to change my life" and 82 percent say that having and admitting
    failures is critical to overall success.As a result, they are taking
    risks, blazing their own paths and reshaping conventions
  oCollective empowerment is booming: As consumers accept more personal
    accountability, they are also learning to rely on each other for support:
    80 percent say discussing goals and objectives with others makes their
    targets easier to achieve. And they are recognizing that their individual
    small acts can, in the aggregate, make a big impact on society, which is
    perhaps why 85 percent agree that "problems are better solved by local
    communities than the national government"

13 trends for 2013
Ford's inaugural trend report explores 13 micro trends for 2013, focusing on
these key topics expected to influence consumers and brands in the new year:

1.Trust Is the New Black
2.Consumer Republic
3.Get Real
4.Pioneering Pathways
5.The Micro Skills DIY
6.Help Me Help Myself
7.The Economics of Local Pride
8.The Rise of the Intima-City
9.Defying Distraction
10.The Minimal Maximist
11.Return to Your Senses
12.Forever Young
13.Post-Green

"Ford is more than just a car company, we are also a 'lifestyle enabler,' and
our work in trends and futuring is meant to help our customers achieve just
that," said Connelly.

For the full report, please visit
http://media.ford.com/images/10031/FordTrendBook2013.pdf.

About Ford Motor Company
Ford Motor Company(NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 172,000 employees and 65 plants worldwide, the
company's automotive brands include Ford and Lincoln. The company provides
financial services through Ford Motor Credit Company. For more information
regarding Ford and its products worldwide, please visit
http://corporate.ford.com.

SOURCE Ford Motor Company

Website: http://www.ford.com
Contact: Marisa Bradley, +1-313-845-3971, mbradl31@ford.com
 
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