IBM Expands the Power of Social Business with New Cloud, Mobile Advances

   IBM Expands the Power of Social Business with New Cloud, Mobile Advances

University of Texas at El Paso taps cloud-based, business-grade social
networking to help academics collaborate

PR Newswire

ARMONK, N.Y., Dec. 6, 2012

ARMONK, N.Y., Dec. 6, 2012 /PRNewswire/ -- IBM (NYSE: IBM) today announced new
social business software to help enterprise clients collaborate easily and
securely in the cloud using the broadest range of mobile devices. The new IBM
SmartCloud services include new social networking features and the release of
IBM SmartCloud Docs, a cloud-based office productivity suite, which allows
users to simultaneously collaborate on word processing, spreadsheet and
presentation documents to improve productivity.

(Logo: )

According to Forrester Research, cloud computing will grow from a $41 billion
business in 2010 to $241 billion in 2020*. At the same time, social networking
is on the rise. According to Forrester Research, the market opportunity for
social enterprise apps is expected to grow at a rate of 61 percent through
2016, reaching $6.4 billion**.

While many firms have adopted cloud, mobile and social networking, IBM is
helping clients, including the University of Texas at El Paso, capitalize on
the convergence, making it safe for the enterprise.

To help organizations address this growing opportunity, IBM is announcing IBM
SmartCloud Docs and new services in its IBM SmartCloud for Social Business
portfolio allowing clients to collaborate both inside the organization and
externally with partners, clients or suppliers.  For example, when working on
a document in the cloud, the presence awareness and instant messaging
capabilities allow users to see if a document co-editor is online and
available to chat in real time. The new features join IBM's SmartCloud for
Social Business portfolio which includes business-grade file sharing, access
to communities, online meetings, instant messaging, email and calendar in the

"As the mobile workforce moves beyond gaining access to email and calendars to
collaborate and generate new ideas and be more efficient anytime, anywhere, on
any device, the intersection of social, mobile, and cloud becomes even more
critical," said Alistair Rennie, general manager, social business, IBM.
"Social and mobile are driving business transformation, helping all aspects of
an organization from marketing, human resources, sales and customer support
and development leverage social concepts in their business processes. The
power of cloud helps to amplify this by delivering enterprise strength
computing power where and when you need it."

To hear more about IBM SmartCloud Docs, watch this video:

Clients Getting Social in the Cloud

IBM is also announcing clients who are at the forefront of this transformation
embracing social in the cloud, including the University of Texas at El Paso,
Colleagues In Care (CIC), Centrax TCL, NEC Corp., the Victoria Implementation
Center and Netkom iBPM LLC.

At the University of Texas at El Paso (UTEP), faculty and researchers are
using the IBM SmartCloud for Social Business to track the status of research
projects and help facilitate knowledge sharing across campus. The IBM
SmartCloud provides a cost-effective, easy-to-use cloud solution that allows
faculty and researchers to share resources and track progress of research
projects without clogging up their email in-boxes while aiding in the ever
challenging "version control" process for collaborative documents.

UTEP has recently expanded its use of the IBM SmartCloud for Social Business
to collaborate with universities across North America who are involved in
CASHI, the Computing Alliance of Hispanic-Serving Institutions. CASHI aims to
increase the number of Hispanic students who pursue and complete baccalaureate
and advanced degrees in the computer and information sciences and engineering.
UTEP uses the IBM SmartCloud to collaborate with faculty at other
universities, invite users from the other universities at no cost as guests to
work on projects together. They can share files, manage projects, assign work,
and comment directly on posted documents.

"Going to one place to find materials and being able to track the progress and
status of projects has been a major benefit," said Dr. Ann Gates, Chair of the
Computer Science Department at UTEP. "Before IBM SmartCloud for Social
Business, email was the default way of communicating. Now I don't have to
manage a lot of emails, I can go back and look at the status of projects and
what people are working on quickly and easily. We're using the portfolio to
boost brainstorming sessions across campus, sharing information immediately,
saving time and resources for the university."

At Colleagues In Care (CIC), a non-profit dedicated to improving healthcare
delivery in Haiti, medical workers and volunteers from around the globe are
using the IBM SmartCloud for Social Business to access critical data and
information for the current healthcare needs of the Haitian citizens.  The new
IBM SmartCloud Docs feature is allowing the network of healthcare volunteers
to collaboratively edit materials resulting in a first-of-a-kind certification
program and professional development curricula for emergency medical
obstetrics professionals.

"The Emergency Medical Obstetrics Certification Program will address how a
physician, a nurse, or an auxiliary could stabilize and keep a patient from
dying, at locations where drugs and resources are unavailable," said Marie L.
Kenerson, Chief Collaboration and Learning Officer, Colleagues In Care. "In
record time using IBM SmartCloud Docs, the international team is able to
upload medical protocols and educational course content, co-edit the
documents, and even co-create appropriate original materials making up the EMO

IBM SmartCloud for Social Business now meets both Switzerland and European
Union Safe Harbor privacy principle standards regarding the collection,
handling and access to personal information, furthering the opportunities for
European organizations to embrace social business in the cloud.

New Services Make the Cloud Enterprise Ready

  oAccess documents anytime, anywhere -- the new IBM SmartCloud Docs
    cloud-based office productivity suite allows users to simultaneously
    collaborate on word processing, spreadsheet and presentation documents in
    the cloud to improve productivity. IBM Docs authors can store documents in
    IBM SmartCloud, co-edit documents in real time easing the management of
    multiple revisions from multiple authors in team-based documents.
  oSharing insight and data in real time -- the new IBM Connections
    capabilities in the cloud allow users to embrace business-grade social
    networking between employees, partners and suppliers to find and share the
    right insight when needed. New community based blogs, wikis,
    idea-generation blogs and file viewers will spur creativity and drive
    innovation across teams.
  oMeet and chat on the fly -- the new e-meeting service allows teams to meet
    on the fly, using instant messaging chats, screen sharing to share
    information and presentations, and includes a new chat room feature to
    communicate with colleagues, partners and clients in real time.
  oUnlimited access -- chat with guests regardless of their instant messaging
    platform, share files and invite guests to participate in e-meetings at no
    additional charge.
  oImproved mobile device management -- new software to help business
    partners organize and secure cloud-based IBM email on mobile devices
    allowing organizations to extend their current business capabilities to
    mobile devices, while capitalizing on the new opportunities that mobile
    devices uniquely provide.

Pricing and Availability

IBM SmartCloud Docs is available now for no additional charge in IBM
SmartCloud Engage Advanced service. IBM SmartCloud Docs is also available for
purchase as a service add on for IBM Connections and IBM SmartCloud Engage
Standard for $3 per user, per month.

To participate in a live webcast on December 13, 2012, on how to enhance the
workforce with socially enabled office productivity applications in the Cloud,
register at To hear firsthand from clients using social
applications in the cloud, register for IBM's premier social business
conference in January 2013 at

For more information, please visit

*Source: Forrester Research Inc., "Sizing The Cloud, Understanding And
Quantifying The Future Of Cloud

Dana Anastasi
+1 857-259-0866


Press spacebar to pause and continue. Press esc to stop.