RBC Blue Water Project Announces New Focus: Water Protection and Preservation in Towns and Cities

RBC Blue Water Project Announces New Focus: Water Protection and Preservation 
in Towns and Cities 
Deadline for 2013 Leadership and Community Action Grants Also Announced Today 
TORONTO, Dec. 6, 2012 /CNW/ - The RBC Blue Water Project today announced a new 
focus for 2013-14 grants, and will now support initiatives that help protect 
and preserve water in towns, cities and urbanized areas. 
"Since 2007 we have supported more than 500 charitable organizations in Canada 
and around the world that protect watershedsand promote access to clean 
drinking water," said Gordon M. Nixon, RBC President and CEO. "We are proud of 
having supported so many organizations with our funding to date and are 
enthusiastic about now turning our attention to support a focused, urgent 
issue that is relevant to many of our clients and employees right where they 
live." 
Most of the world's population now lives in towns and cities, and this is 
increasing the strain on water resources in these areas. Water quality and 
access are two important issues that need to be addressed as the population 
grows in urbanized centres. As such, RBC will fund programs in towns and 
cities with populations of more than 10,000 people that focus on: 


    --  Improving urban water quality;
    --  Improving management of urban storm and rain water, such as
        building awareness about low-impact design or the use of
        natural systems to control storm or rain water;
    --  The efficient use of water in towns and cities; or
    --  Protecting and restoring urban waterways.

The new focus area applies to both Community Action Grants (CA $1,000 to 
$10,000) and Leadership Grants (CA$10,001 to $100,000). Organizations with 
projects in any of the countries and regions in which RBC is located, 
including Canada, the United States, Caribbean and the British Isles, may 
qualify for RBC funding. RBC has also streamlined the application process for 
both Leadership Grants and Community Action Grants.

Expressions of interest for RBC Blue Water Project 2013 Leadership Grants are 
being accepted until January 11, 2013. Applications for Community Action 
Grants are available online and are due on February 8, 2013.

Information about the new focus, guidelines, and forms can all be found at 
visit www.rbc.com/bluewater.

RBC Blue Water Project 
Launched in 2007, the RBC Blue Water Project is a 10-year global commitment of 
$50 million to help protect the world's most precious natural resource: fresh 
water. To date, RBC has pledged over $36 million to more than 500 charitable 
organizations in Canada and around the world that protect watersheds and 
promote access to clean drinking water, with an additional $6 million pledged 
to universities for water programs. In 2013-2014, the RBC Blue Water Project 
will focus on supporting initiatives that help protect and preserve water in 
towns, cities and urbanized areas. For further information, visit 
www.rbc.com/bluewater.

About RBC
Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under 
the master brand name RBC. We employ approximately 80,000 full- and part-time 
employees who serve more than 15 million personal, business, public sector and 
institutional clients through offices in Canada, the U.S. and 49 other 
countries. RBC is recognized among the world's financial, social and 
environmental leaders and is listed on the 2012 - 2013 Dow Jones 
Sustainability World Index, the DJSI North American Index, the Jantzi Social 
Index and the FTSE4Good Index. RBC has been named one of Canada's Greenest 
Employers, one of Canada's 50 Most Socially Responsible Corporations and one 
of the Best Workplaces in Canada.

RBC supports a broad range of community initiatives through donations, 
sponsorships and employee volunteer activities. In 2011, we contributed more 
than $98 million to causes worldwide through donations and community 
investments of more than $64 million, and $34 million in sponsorship of 
community events and national organizations.

André Roberts, corporate communications, 416-974-3678,andre.roberts@rbc.com

SOURCE: RBC

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CO: RBC Royal Bank
ST: Ontario
NI: FIN 

-0- Dec/06/2012 14:29 GMT