Vitacost Earns Prestigious Google Trusted Store Status

Vitacost Earns Prestigious Google Trusted Store Status

Leading Online Retailer is the Only Health and Wellness E-Commerce Company to
Receive Google Distinction

BOCA RATON, Fla., Dec. 6, 2012 (GLOBE NEWSWIRE) -- Vitacost.com, Inc.
(Nasdaq:VITC), a leading online retailer of health and wellness products,
today announced that it has received the Google Trusted Store Badge, an
independent certification designating that the company offers excellent
customer service and reliable shipping.

No other large e-commerce company in the health and wellness industry has
received this distinction from Google, which it grants after a rigorous,
28-day evaluation of applicants' customer service and delivery performance. As
part of the certification, Google will refund qualifying purchases up to
$1,000 from its Trusted Stores at no charge to consumers who opt in to a free
purchase protection plan during checkout.

"At Vitacost, we are proud to have received the prestigious Google Trusted
Store Badge and believe it will help new customers understand that their
satisfaction is indeed guaranteed," stated Jeffrey Horowitz, Vitacost's Chief
Executive Officer. "We also believe it will reinforce to our existing
customers that they can count on Vitacost for quality customer service and
prompt delivery of their orders."

The Google Trusted Store Badge lists a grade of "A" for Vitacost's reliable
shipping and its excellent customer service. The average lag time between when
an order is placed and shipped is one day and 99.9% of customers experience
issue-free orders, with fast resolution when assistance is required. In
addition to the Google Trusted Store Badge, Vitacost also offers a five-star
guarantee on all purchases, promising an unconditional refund on any unopened
product returned within 30 days from the date of delivery. The Better Business
Bureau ranks Vitacost as an "A+" company. The company also holds an "Elite"
rating for superior customer service from STELLAService, an independent,
third-party company that rates the customer service performance of online
retailers.

About Vitacost.com, Inc.

Vitacost.com, Inc.(Nasdaq:VITC) is a leading online retailer of health and
wellness products, including dietary supplements such as vitamins, minerals,
herbs and other botanicals, amino acids and metabolites, as well as cosmetics,
organic body and personal care products, pet products, sports nutrition
andhealth foods. Vitacost.com, Inc.sells these products directly to
consumers through its website,www.vitacost.com.Vitacost.com, Inc.strives to
offer its customers the broadest selection of healthy living products, while
providing superior customer service and timely and accurate delivery.

CONTACT: Media/Press Contact:
         ICR
         Kellie Baldyga
         Account Director
         203.682.8325
         kellie.baldyga@icrinc.com
        
         Investor Contact:
         Vitacost.com
         Kathleen Reed
         Director of Investor Relations
         561.982.4180
         Kathleen.reed@vitacost.com
 
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