Vitacost Earns Prestigious Google Trusted Store Status Leading Online Retailer is the Only Health and Wellness E-Commerce Company to Receive Google Distinction BOCA RATON, Fla., Dec. 6, 2012 (GLOBE NEWSWIRE) -- Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, today announced that it has received the Google Trusted Store Badge, an independent certification designating that the company offers excellent customer service and reliable shipping. No other large e-commerce company in the health and wellness industry has received this distinction from Google, which it grants after a rigorous, 28-day evaluation of applicants' customer service and delivery performance. As part of the certification, Google will refund qualifying purchases up to $1,000 from its Trusted Stores at no charge to consumers who opt in to a free purchase protection plan during checkout. "At Vitacost, we are proud to have received the prestigious Google Trusted Store Badge and believe it will help new customers understand that their satisfaction is indeed guaranteed," stated Jeffrey Horowitz, Vitacost's Chief Executive Officer. "We also believe it will reinforce to our existing customers that they can count on Vitacost for quality customer service and prompt delivery of their orders." The Google Trusted Store Badge lists a grade of "A" for Vitacost's reliable shipping and its excellent customer service. The average lag time between when an order is placed and shipped is one day and 99.9% of customers experience issue-free orders, with fast resolution when assistance is required. In addition to the Google Trusted Store Badge, Vitacost also offers a five-star guarantee on all purchases, promising an unconditional refund on any unopened product returned within 30 days from the date of delivery. The Better Business Bureau ranks Vitacost as an "A+" company. The company also holds an "Elite" rating for superior customer service from STELLAService, an independent, third-party company that rates the customer service performance of online retailers. About Vitacost.com, Inc. Vitacost.com, Inc.(Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition andhealth foods. Vitacost.com, Inc.sells these products directly to consumers through its website,www.vitacost.com.Vitacost.com, Inc.strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery. CONTACT: Media/Press Contact: ICR Kellie Baldyga Account Director 203.682.8325 firstname.lastname@example.org Investor Contact: Vitacost.com Kathleen Reed Director of Investor Relations 561.982.4180 Kathleen.email@example.com
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