Invests $300,000 in Two Award-Winning California Winemakers Invests $300,000 in Two Award-Winning California Winemakers

---- Wine Industry Veterans Jeff Stai and Tim Olson Join Crowdfunded Wine
Business ---

PR Newswire

NAPA, Calif., Dec. 5, 2012

NAPA, Calif., Dec. 5, 2012 /PRNewswire/ --

Crowdfunding raises $300,000 for two top California winemakers, a customer-funded winery, has united over 100,000 Angels to
invest $300,000 to set up two award-winning California Winemakers. Tim Olson
has been making wine in California for over 21 years with a stack of awards to
prove his tenure. Jeff Stai founded Twisted Oak winery in Calaveras County in
2001 with a focus on Mediterranean grape varieties. His wines have reached
critical acclaim scoring 93 points in Wine Enthusiast magazine.

Tim Olson says, "I've been in the wine industry for over 21 years and oddly
enough I've spent most of my time trying to sell my wine, not making it! When
I realized after all these years that I could finally focus on doing what I
love I didn't even think twice."

Funded by cutting costs you can't taste

Since Jeff and Tim's wines are crowdfunded by their customers, there are no
marketing or sales costs. This allows the Angels to invest
heavily in grapes and talent, without wasting money on things they can't

In the wine business, the cost of selling is so high that it can often double
or triple the price of a bottle. Jeff Stai says, "I'm happy to offer twice the
value of wine for the investment. As much fun as wine marketing can be,
marketing does cost money. Reducing our marketing spend to chicken feed means
I can charge my valued Angel investors less, and everybody wins."

Wines will be released on Wednesday

Jeff and Tim's customer-funded wines will be available exclusively to customers starting on December 12^th, 2012.

Website :
Contact Details: / 707-723-4762


What we're all about was born inDecember 2008when twelve friends quit their jobs
in the middle of the recession to do things a little differently.

Our goal: Find the world's most talented, undiscovered winemakers and set them
up in business.

How we go about it:

  o100,000 customers invest over $3 million dollarsa month towards future
    orders (we call them 'Angels')
  oWhich we use to fund independent winemakers
  oIn return for exclusive wines at wholesale prices
  oWhich we pass back to our customers

We call it the 'virtuous circle,' as everybody gets more for less, without
trampling on anyone along the way.

The hard and fast facts

If you're looking for something a little meatier, this should help: 

  oWe've invested in 105 independent winemakers to date
  oWe ship an average of 10,000 bottles of wine every day
  oWe've seen over 100% growth year-on-year, with sales of$40 millionin
  oWe've recruited 200k customers, 100k of which invest over $3 million
    dollars a month towards future orders
  oWe were named the UK's most innovative wine company for two years on the
    trot, at the IWC
  oWe were named the UK's Online Business of the Year at the 2011 National
    Business Awards
  oAnd we're probably the world's largest group of net wine investors

A truly social business

As well as the model itself, the website delivers a truly social experience.

  oCustomers can chat directly to one another and to the winemakers.
  oCustomers can vote with their feet on new initiatives and wines, to decide
    what makes the cut.
  oAnd we can suggest to customers what to buy AND what not to buy, based on
    their preferences.

The team

The man at the top isRowan Gormley, former Virgin Wines and Virgin Money CEO,
and our non-executive director who keeps us in check isIan West, former BSkyB
MD. The rest of us are an assorted bunch of 25 wine and tech-loving employees
based inNapa.

Media contact:Adam Reiter,707-723-4762,


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