WinSport, Molson Coors Canada team up

CALGARY, Dec. 5, 2012 /CNW/ - WinSport is proud to announce a new partnership 
with Molson Coors Canada, which will see the iconic beer company become the 
exclusive beer supplier to the Winter Sport Institute. 
The new multi-year sponsorship includes the creation of a Molson Canadian 
Hockey House in WinSport's Markin MacPhail Centre. Much like other iconic 
Hockey Houses throughout the country, this will be a gathering spot where 
patrons can combine their passion for hockey with the premium beer experience. 
The 1,300 square-foot Hockey House will offer visuals and artifacts that 
celebrate the game's roots from frozen ponds to national championship moments. 
The Hockey House is scheduled to open in early 2013. 
"Sport, hockey and bringing the community together have always been part of 
the culture at Molson Coors," says Dave Herrmann, Vice-President West Region 
for Molson Coors Canada. "The opportunity to work with such a likeminded, 
dynamic partner really was the perfect fit for us. We're looking forward to 
sharing a beer with Calgarians at Hockey House when it opens early in the New 
Year." 
Molson Coors Canada will also become the title sponsor of the hugely 
successful 80-team adult WinSport Hockey Canada League, which features nearly 
1,500 players and is run in partnership with Hockey Canada. The league, which 
is divided into a variety of skill levels, consists of 10 divisions, all named 
for iconic Molson Coors brands, including Molson Canadian, Coors Light, 
Rickards, Miller Genuine Draft, Heineken, Pilsner, Keystone, Corona, Newcastle 
and Strongbow. The winter season runs from September to March, with the summer 
season running from May to August. The league's all-star game, for which 
Molson Coors is the title sponsor, will take place on Feb. 3, 2013, featuring 
32 of the league's top players, as determined by the league officials. 
The deal with Molson Coors Canada will continue to keep WinSport at the 
forefront of Canadian winter sport. 
"WinSport is pleased to have Molson Coors Canada support us in the final 
phases of our funding efforts to complete Canada's first Winter Sport 
Institute, Molson is Canadian, eh!" says WinSport Canada president and CEO Dan 
O'Neill. 
About WinSport
The Canadian Winter Sport Institute provides world-class sport facilities 
where Canadian athletes can discover, develop and excel. WinSport owns and 
operates Canada Olympic Park in Calgary, Alta., the Bill Warren Training 
Centre located at the Canmore Nordic Centre and the Beckie Scott High 
Performance Training Centre on Haig Glacier, Alta. A not-for-profit 
organization, WinSport supports national sport organizations, encourages 
educational opportunities and subsidizes the operation of unique training and 
recreational facilities used by the nation's top athletes and the general 
public. For more information on WinSport please visit www.winsportcanada.ca.  
About Molson Coors Canada
Molson Coors Brewing Company is a leading global brewer delivering 
extraordinary brands that delight the world's beer drinkers. It brews, markets 
and sells a portfolio of leading premium brands such as Coors Light, Molson 
Canadian, Carling, and Blue Moon across The Americas, Europe and Asia. It 
operates in Canada through Molson Coors Canada; in the U.S. through 
MillerCoors; in the U.K. and Ireland through Molson Coors U.K.; and outside 
these core markets through Molson Coors International. Molson Coors is listed 
on the Dow Jones Sustainability Index for North America and is constantly 
looking for ways to improve its Beer Print. For more information on Molson 
Coors Brewing Company visit the company's website, http://molsoncoors.com. 
Dale Oviatt Director of Communications WinSport T: 403-247-5601 C: 
403-461-9074 E-mail:dale.oviatt@winsportcanada.ca 
Julie Gathercole Manager of Communications Molson Coors Canada C: 
403-585-5224 E-mail:Julie.Gathercole@molsoncoors.com  
SOURCE: Molson Coors Canada 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/December2012/05/c6406.html 
CO: WINSPORT CANADA
ST: Alberta
NI: SPORTS VNT  
-0- Dec/05/2012 17:00 GMT
 
 
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