CALGARY, Dec. 5, 2012 /CNW/ - WinSport is proud to announce a new partnership
with Molson Coors Canada, which will see the iconic beer company become the
exclusive beer supplier to the Winter Sport Institute.
The new multi-year sponsorship includes the creation of a Molson Canadian
Hockey House in WinSport's Markin MacPhail Centre. Much like other iconic
Hockey Houses throughout the country, this will be a gathering spot where
patrons can combine their passion for hockey with the premium beer experience.
The 1,300 square-foot Hockey House will offer visuals and artifacts that
celebrate the game's roots from frozen ponds to national championship moments.
The Hockey House is scheduled to open in early 2013.
"Sport, hockey and bringing the community together have always been part of
the culture at Molson Coors," says Dave Herrmann, Vice-President West Region
for Molson Coors Canada. "The opportunity to work with such a likeminded,
dynamic partner really was the perfect fit for us. We're looking forward to
sharing a beer with Calgarians at Hockey House when it opens early in the New
Molson Coors Canada will also become the title sponsor of the hugely
successful 80-team adult WinSport Hockey Canada League, which features nearly
1,500 players and is run in partnership with Hockey Canada. The league, which
is divided into a variety of skill levels, consists of 10 divisions, all named
for iconic Molson Coors brands, including Molson Canadian, Coors Light,
Rickards, Miller Genuine Draft, Heineken, Pilsner, Keystone, Corona, Newcastle
and Strongbow. The winter season runs from September to March, with the summer
season running from May to August. The league's all-star game, for which
Molson Coors is the title sponsor, will take place on Feb. 3, 2013, featuring
32 of the league's top players, as determined by the league officials.
The deal with Molson Coors Canada will continue to keep WinSport at the
forefront of Canadian winter sport.
"WinSport is pleased to have Molson Coors Canada support us in the final
phases of our funding efforts to complete Canada's first Winter Sport
Institute, Molson is Canadian, eh!" says WinSport Canada president and CEO Dan
The Canadian Winter Sport Institute provides world-class sport facilities
where Canadian athletes can discover, develop and excel. WinSport owns and
operates Canada Olympic Park in Calgary, Alta., the Bill Warren Training
Centre located at the Canmore Nordic Centre and the Beckie Scott High
Performance Training Centre on Haig Glacier, Alta. A not-for-profit
organization, WinSport supports national sport organizations, encourages
educational opportunities and subsidizes the operation of unique training and
recreational facilities used by the nation's top athletes and the general
public. For more information on WinSport please visit www.winsportcanada.ca.
About Molson Coors Canada
Molson Coors Brewing Company is a leading global brewer delivering
extraordinary brands that delight the world's beer drinkers. It brews, markets
and sells a portfolio of leading premium brands such as Coors Light, Molson
Canadian, Carling, and Blue Moon across The Americas, Europe and Asia. It
operates in Canada through Molson Coors Canada; in the U.S. through
MillerCoors; in the U.K. and Ireland through Molson Coors U.K.; and outside
these core markets through Molson Coors International. Molson Coors is listed
on the Dow Jones Sustainability Index for North America and is constantly
looking for ways to improve its Beer Print. For more information on Molson
Coors Brewing Company visit the company's website, http://molsoncoors.com.
Dale Oviatt Director of Communications WinSport T: 403-247-5601 C:
Julie Gathercole Manager of Communications Molson Coors Canada C:
SOURCE: Molson Coors Canada
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-0- Dec/05/2012 17:00 GMT
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