Online Shoppers Are on the Recline This Holiday Season: The Couch and Bed Among Top Shopping Sites, PC Favorite Cybershopping

  Online Shoppers Are on the Recline This Holiday Season: The Couch and Bed
           Among Top Shopping Sites, PC Favorite Cybershopping Tool

Consumers Anticipate Health Care and Interactive Entertainment Innovations,
According to 'Verizon FiOS Innovation Index: Borderless Lifestyle Survey'

PR Newswire

NEW YORK, Dec. 5, 2012

NEW YORK, Dec. 5, 2012 /PRNewswire/ -- With less than three weeks until
Christmas, the majority of U.S. consumers (87 percent) plan to avoid crowded
stores and malls and plan to cybershop from the comfort and convenience of
home, according to a new survey by Verizon.

Of these stay-at-home shoppers seeking to check off holiday shopping lists
while reducing stress, 21 percent plan to shop online while relaxing on their
couch, 8 percent will shop while in bed, and 50 percent will do so while at
their home-office desk.

When compared with all consumers, the preferences of digitally-savvy,
borderless consumers are somewhat different. More of them (31 percent) plan
to make purchases while on their couch, or in bed (9 percent). Slightly less
(45 percent) will do so from their home-office desk.

(NOTE: The complete results of the survey, including color infographics, can
be obtained at All the tables and graphics are
embeddable and downloadable.)

The findings are part of the Verizon FiOS Innovation Index: Borderless
Lifestyle Survey. Other key findings include:

  oThirty-three percent of all U.S. consumers and 37 percent of borderless
    consumers intend to use a PC to purchase holiday gifts online.
  oSix percent of all consumers and 10 percent of borderless consumers plan
    to use tablets and smartphones to purchase holiday gifts this December.

Cyber Monday sales nationwide hit a record $1.5 billion this year, driven by
the growing number of consumers embracing a digital "borderless lifestyle,"
enabled by Internet-connected devices that allow customers to connect and
accomplish what they want or need to do, whenever they wish, wherever they
are, using the device that they prefer.

In previously released results of the Verizon FiOS Innovation Index[1], 52
percent of U.S. consumers said high-speed Internet access is their most
important home convenience. This is especially true among the most active
online users – borderless consumers – the nearly 40 percent of Americans who
own PCs, smartphones or tablets, and have an Internet-connectable device with
them at all times. (NOTE: [1]Survey conducted in September 2012 by Harris
Interactive on behalf of Verizon among 2,292 U.S. adults)

"For many of us, the holidays can be as stressful as they are joyful," said
Eric Bruno, vice president of FiOS strategy and development for Verizon.
"Today's fast home-Internet speeds, combined with the multitude of connectable
devices, are helping to relieve some of the yuletide pressure. This is why
also many of the consumers surveyed will do at least some of their shopping
online -- and although cybershopping is fundamentally driven by convenience,
our survey found it's increasingly about comfort, too."

Online Holiday Shopping/E-Commerce Findings

What is Your Preferred Place to Be While        All
Shopping Online?                                          Borderless Consumers
On the Couch                                    21%       31%
In Bed                                          8%        9%
Home Office/Desk                                50%       45%
Another Room in the House                       11%       8%
Work                                            5%        4%
How Do Consumers Plan on PurchasingGifts This  All
Holiday Season?                                           Borderless Consumers
Home: PC                                        33%       37%
Home: Tablet                                    3%        6%
Home: Smartphone                                3%        4%
Home: Catalog and Phone                         3%        3%
Store or Mall                                   48%       41%
Work: Online Any Device                         5%        7%
Other                                           5%        3%
Total % of Holiday Shopping Happening at Home  42%       50%
(What Consumers Plan to Do)

The survey also found strong interest in life-enhancing areas such as
telemedicine services and future entertainment-enriching interactive TV

Emerging TV Technologies
Strong Interest in New Television and Second Screen Content

As 2012 comes to a close, a slew of new home network-connected devices like
smart TVs, Blu-ray players, and second- screen devices like tablets and
smartphones, are increasingly popular this holiday gift season. As more of
these gadgets are in consumers' hands and homes, new interactive content and
advertising opportunities are emerging for the media industry.

Consumer Interest in Interactive TV All Consumers Borderless Consumers
Content and Advertising
Interact with TV commercials from a 27%                   40%
second screen
Interact with TV shows from a       35%                   53%
second screen
Influence a TV show plot from a     32%                   48%
second screen device
Control on screen content with a    46%                   69%
second screen device

Smart Home Attitudes

U.S. consumers are becoming more aware and interested in Smart Home services
that allow them to remotely control lights, appliances, heating and cooling,
while keeping an eye on their home with real-time video surveillance, and
actively monitor their household energy consumption. A survey conducted in
September 2012 by Harris Interactive on behalf of Verizon found that the
ability to conduct these activities anytime they wish, from any location, is
highly popular among all U.S. consumers, with even greater benefit perception
among borderless consumers.

Primary Benefits of Having a "Smart Home"              All Borderless
                                                       Consumers    Consumers
Security                                               53%          67%
Flexibility to double-check (e.g. lights, locks,       52%          70%
appliances) from anywhere, anytime
Convenience                                            51%          72%
Energy efficiency                                      48%          65%
Peace of mind                                          46%          59%
Remote management                                      39%          54%
Ability to monitor home activities                     39%          54%
Continuous awareness/connection to my home             34%          46%
Other                                                  2%           2%
None                                                   15%          0%

Remote Health Options

With the cold and flu season upon us and visits to the doctor's office
sometimes being difficult due to winter weather, the Verizon FiOS Innovation
Index took a look at how people might make use of broadband powered telehealth
services. The majority of U.S. online adults indicated their desire to
leverage the power of the home broadband network, connected devices, and the
reach of the Internet to conveniently increase their access to medical
professionals for routine matters and chronic care for themselves and members
of their family.

Interested in Internet-Based "Remote Health" Options   All Borderless
                                                       Consumers    Consumers
Having the ability for doctors to remotely manage      59%          73%
chronic diseases for a child or elderly family member
Having the ability to remotely monitor the well-being
of a family member who is at home – such as an elderly 63%          79%
relative or sick child
Virtual visits with your primary care physician from   54%          69%
the comfort of your home via video conference
Real-time access to medical professionals via the      67%          81%
More Internet enabled health and wellness monitoring   59%          74%
devices meant for home use
Appliances for virtual wellness check-ins and          60%          74%

Finally, the Index detected one holiday season challenge that even the most
advanced technologies cannot address. When asked to choose between an
extended visit at (1) the fully connected home of a relative they don't care
for, or (2) the technologically barren home of a relative they are fond of –
all U.S. consumers, even borderless consumers, overwhelmingly chose a week in
"cyber-ian tech" exile over the alternative.

Visiting with Relatives During the Holidays            All Borderless
                                                       Consumers    Consumers
Spend a week in the home of a relative you don't
particularly care for but who has high-speed WiFi      19%          23%
internet access, cable TV, a DVR and a game console
Spend a week in the home of a relative you are fond of
but who has no internet access and a TV with only      81%          77%
basic broadcast channels

The Verizon FiOS Innovation Index: Borderless Lifestyle Survey was conducted
in the U.S. on behalf of Verizon by Harris Interactive from November 16-20,
2012, among 2,324 adults aged 18 and over. This online survey is not based on
a probability sample and therefore no estimate of theoretical sampling error
can be calculated.

Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is
a global leader in delivering broadband and other wireless and wireline
communications services to consumer, business, government and wholesale
customers. Verizon Wireless operates America's most reliable wireless
network, with more than 94 million retail customers nationwide. Verizon also
provides converged communications, information and entertainment services over
America's most advanced fiber-optic network, and delivers integrated business
solutions to customers in more than 150 countries, including all of the
Fortune 500. A Dow 30 company with $111 billion in 2011 revenues, Verizon
employs a diverse workforce of more than 188,000. For more information, visit

VERIZON'S ONLINE NEWS CENTER: Verizon news releases, executive speeches and
biographies, media contacts, high-quality video and images, and other
information are available at Verizon's News Center on the World Wide Web at To receive news releases by email, visit the News
Center and register for customized automatic delivery of Verizon news

SOURCE Verizon

Contact: Deidre Hart, +1-908-559-3483,, or Bill
Kula, APR, +1-972-718-6924,
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