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PIA and The Partnership Announce a New Business Tool for PIA Members

     PIA and The Partnership Announce a New Business Tool for PIA Members

PR Newswire

WASHINGTON, Dec. 5, 2012

Designed to Help Agencies Project and Plan for Growth and Profitability

WASHINGTON, Dec. 5, 2012 /PRNewswire-USNewswire/ -- Growing both the size and
profitability of their personal lines books of business is a priority for
member agencies of the National Association of Professional Insurance Agents
(PIA). In response, the PIA Partnership is announcing its newest deliverable
for agents: "Closing the Gap – Growth and Profit." Current PIA members are now
able to access the deliverable website at

At the heart of this new deliverable are calculator tools which have been
created for use with Microsoft Excel to help ensure ease of access and
adaptability for agents.

These tools are designed to help agencies project and plan for new business
growth and profitability on a 5 year basis. Agencies can also use these tools
to calculate projected auto and homeowner premium and commission by customer
type – comparing various ways in which their own retention rates, premium
rates and commissions factor into agency profitability.

Since results from these calculator tools are not static, agencies can create
"what if" scenarios and improve their bottom-line results by adjusting factors
including improved retention, increased sales goals and ramping up
account-rounding activities.

This new tool from The Partnership can help provide agencies with the ability

  o Plan for growth and profitability.
  o Quantify the benefits from account rounding.
  o Evaluate customer opportunities across all of their carriers.
  o Compare retention, pricing and commission by line of business.
  o Create a 5 year revenue projection based on sales goals.

Current PIA members are now able to access the "Closing the Gap – Growth and
Profit" deliverable website at

The PIA Partnership, originally established as the Company Council of
Executive Officers (CCEO) in 1996, is a group of insurance companies that work
closely with PIA National to conduct research and develop tools and resources
designed to benefit professional independent insurance agents.

Current PIA Partnership companies include:  Motorists Insurance Group;
Progressive Insurance; Central Insurance Companies; Encompass Insurance; Erie
Insurance Group; Travelers Insurance; MetLife Auto & Home; Harleysville
Insurance Group; Erie Insurance Group; The Hartford; Liberty Mutual Agency
Corporation; State Auto Insurance Companies; and Selective Insurance Company
of America.

Founded in 1931, PIA is a national trade association that represents member
insurance agents and their employees who sell and service all kinds of
insurance, but specialize in coverage of automobiles, homes and businesses.
PIA members are Local Agents Serving Main Street America ^SM.  PIA's web
address is

This press release is online at:

SOURCE National Association of Professional Insurance Agents

Contact: Ted Besesparis, +1-703-518-1352
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