U.S. College Graduates Who Post Inappropriate Photos Online Are 84 Percent Less Likely to Get Job Interviews

  U.S. College Graduates Who Post Inappropriate Photos Online Are 84 Percent
  Less Likely to Get Job Interviews

       - Job Seekers Naïve About the Impact of Their Online Profiles -

Business Wire

AMSTERDAM & SAN FRANCISCO -- December 05, 2012

College graduates in the U.S. who display drunken photos on their social media
profiles reduce their chances of securing an interview by 84 percent, AVG
Technologies’ latest Digital Diaries study reveals. The study of human
resources professionals in the states, also found that more than 90 percent of
them search for unprotected social media profiles in order to assess a
candidate’s suitability.

Digital Baggage, the sixth instalment of AVG’s Digital Diaries study, features
responses from 230 human resources professionals in the U.S. and the UK, and
4,400 18-25 year olds in 11 countries to AVG’s questions on managing social
network profiles.

Alarmingly, the research also found that the majority of 18-25 year olds had
never reviewed their online profiles, which could potentially impact their
career prospects. Recruiters can verify that young adults are not managing
their profiles effectively, with nearly half of them concluding that this age
group is unaware of the need to act responsibly online.

However, more than two-thirds of human resources professionals had been
positively influenced by the online presence of a job applicant. Nearly
three-quarters of them state they rely on LinkedIn to conduct their online
searches. Within a competitive job market, there are major advantages for
savvy-candidates to differentiate themselves by proactively managing, and
contributing to their online profile.

Tony Anscombe, AVG Technologies commented: “AVG’s latest research shows that
the Internet and social networks in particular, have changed the way that
human resources professionals approach the recruitment process. Nowadays,
online content posted about, or by a candidate, has become the modern day
equivalent of a first interview. AVG’s research emphasises that our digital
brand is potentially just as important as our resume. AVG encourages consumers
to take control of their online privacy --- more than ever, young adults need
to proactively manage their online brand to avoid missing out on career
opportunities.”

Other key findings pertaining to the U.S. include:

  *More than 90 percent of human resources managers also consider posting
    nude photos online a reason to not interview candidates. Other reasons
    include: evidence of obnoxious behaviour (91 percent); a negative or
    derogatory comment about a previous employer (nearly 95 percent) and
    extremist views about topics such as race (93 percent).
  *A range of social media platforms are used to vet candidates:
    Recruiters/human resources managers in the U.S. are accessing potential
    candidates using a range of web and social media platforms, Google (85
    percent); Facebook (81 percent); LinkedIn (71 percent); Twitter (39 per
    cent) and Instagram (18 per cent); Flicker (15 per cent)
  *A majority of recruiters/human resources managers, 62 percent, consider
    information they find online about prospective job candidates important or
    very important
  *In the U.S., 40 percent of human resources managers somewhat trust what
    interview candidates post on LinkedIn
  *Nearly 50 percent of recruiters/human resources managers have turned down
    a job applicant because of their online profile
  *More than 40 percent of human resources professionals think that young
    adults are not  aware of the need to act responsibly online and not post
    content that may embarrass them
  *Nearly 60 percent of study respondents in the U.S. have not conducted an
    online audit of themselves to clean out information that may not be
    appropriate

For more information, visit: www.avgdigitaldiaries.com

About AVG Digital Diaries

The first stage of AVG’s Digital Diaries campaign, Digital Birth, focused on
children from birth to age two. The study, released in October 2010, found
that on average, infants acquire a digital identity by the age of six months
old. Nearly a quarter (23 percent) of children have had their pre-birth scans
uploaded to the Internet by their parent – establishing a digital footprint
even before birth. The second stage, Digital Skills, was released in January
2011 and showed that for two to five year olds, ‘tech’ skills are increasingly
replacing ‘life’ skills. In fact, many toddlers could use a mouse and play a
computer game, but could not ride a bike, swim or tie their shoelaces.

Digital Playground, released in June 2011, found nearly half of six to nine
year olds talk to friends online and use social networks. This was followed
with Digital Maturity in November 2011, which revealed how 11 year olds had
developed adult skills in technology. Digital Coming of Age, the fifth
instalment of AVG’s Digital Diaries study released in April 2012, which
interviewed parents of 14-17 year olds, found that nearly half of parents keep
tabs on teens via Facebook, latest AVG Technologies’ research reveals.

Research for all stages of the Digital Diaries series was conducted by
Research Now on behalf of AVG Technologies.

About AVG

www.avg.com

AVG's mission is to simplify, optimize and secure the Internet experience,
providing peace of mind to a connected world. AVG's powerful yet easy-to-use
software and online services put users in control of their Internet
experience. By choosing AVG's software and services, users become part of a
trusted global community that benefits from inherent network effects, mutual
protection and support. AVG has grown its user base to 143 million active
users as of September 30, 2012 and offers a product portfolio that targets the
consumer and small business markets and includes Internet security, PC
performance optimization, online backup, mobile security, identity protection
and family safety software.

Keep in touch with AVG

  *For breaking news, follow AVG on Twitter at
    www.twitter.com/officialAVGnews
  *For small business security trends analysis, follow the AVG small business
    blog at http://small-business.blog.avg.com/
  *Join our Facebook community at www.facebook.com/AVGfree
  *Join our LinkedIn community at www.linkedin.com/groups?gid=2719797

Contact:

AVG Technologies
Ally Zwahlen
ally.zwahlen@avg.com
+1 (925) 207 4573
or
Finn Partners for AVG Technologies
Johanna A. Wojciak
johanna@finnpartners.com
+ 1 (415) 348-2734
 
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