Avon Announces Makeup Maven Video Contest
Consumer Voting Opens Today for Avon Representative Beauty Videos
NEW YORK, Dec. 5, 2012
NEW YORK, Dec.5, 2012 /PRNewswire/ --Voting is now open for Avon's Makeup
Mavens – the first-ever makeup video contest open exclusively to Avon
Representatives nationwide. More than 600 Avon Representatives submitted
how-to beauty videos for the chance to be crowned one of four Makeup Mavens
who will serve as Avon Color Brand Ambassadors throughout 2013.
"Our Avon Representatives are extremely passionate and savvy about beauty,"
said Lily DeStefano, Vice President of Beauty Marketing for Avon North
America. "We're so excited to see them share their expertise with the online
Beginning today through December 11, 2012, consumers can vote for their
favorite how-to beauty video from 60 Avon Representative semi-finalists on
Avon's new YouTube Channel, www.youtube.com/AvonMakeupMaven.
Consumer votes along with a panel of judges will determine the four regional
Makeup Maven finalists. Each of the 60 semi-finalists, including the 4
finalists, will travel to New York City in February 2013 to participate in a
makeup master class with Avon celebrity makeup artist Paul Innis. They will
also tour Avon's $100 million Research & Development Facility in Suffern, New
York and share ideas with Avon's Product Development team.
Avon, the company for women, is a leading global beauty company, with over $11
billion in annual revenue. As the world's largest direct seller, Avon markets
to women in more than 100 countries through more than 6 million active
independent Avon Sales Representatives. Avon's product line includes beauty
products, as well as fashion and home products, and features such
well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance
Techniques, Avon Naturals, and mark. Learn more about Avon and its products
SOURCE Avon Products, Inc.
Contact: Jessica Goon, +1-212-282-8082, Jessica.Goon@avon.com
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