AT&T Launches 'AT&T Alerts' to Give Customers Meaningful Offers From Nearby Merchants

 AT&T Launches 'AT&T Alerts' to Give Customers Meaningful Offers From Nearby
                                  Merchants

Free Opt-in, Location-based Offers Service Puts Savings in the Pockets of AT&T
Customers

PR Newswire

DALLAS, Dec. 5, 2012

DALLAS, Dec. 5, 2012 /PRNewswire/ --Tired of sifting through coupons, surfing
the web for discount codes, and getting bogged down by daily deal emails?
AT&T Alerts, an innovative new service from AT&T*, can proactively deliver
offers straight to AT&T wireless customers' phones--when and where they need
them most.

Today, AT&T announced the launch of AT&T Alerts, a free opt-in, location-based
text messaging alerts service that allows AT&T wireless customers nationwide
to save money with relevant offers from nearby retailers on their mobile
phones. AT&T Alerts uses geo-location technology and consumer preferences to
deliver offers and rewards, without having to download an application.

How It Works

AT&T wireless customers text "JOIN" to ATTAlerts (288253787) to opt-in to the
service and begin receiving discounts, rewards and offers via text message
when they are near participating retailers and brands such as Gap, Staples,
Zales, Last Call by Neiman Marcus, Duracell, Motorola, Discover, and many
more. Customers can customize offer preferences and settings to receive offers
most relevant to them by visiting http://alerts.att.com/join. Text messages to
and from AT&T Alerts are free. As an added bonus, customers who sign-up for
AT&T Alerts will receive $5 off with a $10 minimum purchase at ATT.com**.

AT&T wireless customers can visit http://alerts.att.com/join to sign-up and
learn more, or text "JOIN" to ATTAlerts (288253787) from their AT&T wireless
phones.***

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** $5 off certain accessories at ATT.com, $10 minimum purchase, see
alerts.att.com/join for details

*** AT&T Alerts is not currently available for iPhone 5

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the
most honored companies in the world. Its subsidiaries and affiliates – AT&T
operating companies – are the providers of AT&T services in the United States
and around the world. With a powerful array of network resources that includes
the nation's largest 4G network, AT&T is a leading provider of wireless,
Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile
Internet, AT&T also offers the best wireless coverage worldwide of any U.S.
carrier, offering the most wireless phones that work in the most countries. It
also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV
brands. The company's suite of IP-based business communications services is
one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com. This
AT&T news release and other announcements are available at
http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss or
follow our news on Twitter at @ATT.

© 2012 AT&T Intellectual Property. All rights reserved. Mobile broadband not
available in all areas. AT&T, the AT&T logo and all other marks contained
herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated
companies.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this news release contains financial estimates and
other forward-looking statements that are subject to risks and uncertainties,
and actual results may differ materially. A discussion of factors that may
affect future results is contained in AT&T's filings with the Securities and
Exchange Commission. AT&T disclaims any obligation to update or revise
statements contained in this news release based on new information or
otherwise.

SOURCE AT&T Inc.

Website: http://www.att.com
Contact: Mari Melguizo, 212.453.2405, Mari.melguizo@fleishman.com
 
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