Tata Consultancy Services wins ITSMA Diamond Award for Marketing Excellence

 Tata Consultancy Services wins ITSMA Diamond Award for Marketing Excellence

-- First time winner of global award in the "Transforming the Marketing
Organization" category

-- Recognition of the company's growing global Brand Equity and Brand Value

PR Newswire

MUMBAI, India and LONDON, Dec. 5, 2012

MUMBAI, IndiaandLONDON, Dec. 5, 2012 /PRNewswire/ -- Tata Consultancy
Services (TCS) (BSE: 532540, NSE: TCS), a leading IT services, consulting and
business solutions organisation, announced that it has won the ITSMA (IT
Services Marketing Association) Diamond Award in the Transforming the
Marketing Organization category at the 19^th Annual Marketing Conference held

Open to all companies that market and sell technology, telecom or professional
services, the ITSMA Marketing Awards honors special achievements in these
sectors. A jury of distinguished industry experts evaluates companies that
have truly transformed major aspects of their global marketing programs as
measured by innovation, execution, and results. TCS' European entry,
highlighting its global Big 4 brand presence campaign, was recognized as best
in class for the industry.

TCS has been investing heavily to build up its brand presence worldwide
through a full range of activities, which include an award-winning global
public relations program, major sports sponsorships and a wide range of local
event engagement, campaigns and community activities. The company's
significant portfolio of sports partnerships over the past five years have cut
across Formula 1 racing, pro-cycling, cricket and marathons, while its
community initiatives have ranged from health and wellness to youth education
and environment conservation. As recognition of its enhanced brand strength,
recently TCS was named the fourth most valuable IT services brand worldwide by
Brand Finance, the world-leading brand valuation firm. The TCS Brand value
stands at US$ 4,068 million in 2012, up from US$ 3,718 million in 2011.

"With shifts in the global economy, the explosion of data, new delivery
channels, emerging skill-set requirements and changes in buyer behavior, B2B
marketers can no longer afford to make incremental moves. TCS made a bold move
and tackled a significant branding challenge that is a major obstacle for all
services firms," said Dave Munn, President and CEO of ITSMA. "As a result of
this creativity and flawless execution, TCS was able to demonstrate the
importance of marketing to the wider organization."

N Chandrasekaran, CEO & Managing Director, TCS, said, "Building our company's
brand across the markets we operate worldwide has been and continues to be a
key strategic priority for the company. We are pleased with this recognition,
which validates our effort to elevate the company's brand presence in tandem
with our growing stature within our Industry globally."

About Tata Consultancy Services Ltd. (TCS)

Tata Consultancy Services is an IT services, consulting and business solutions
organization that delivers real results to global business, ensuring a level
of certainty no other firm can match. TCS offers a consulting-led, integrated
portfolio of IT, BPO, infrastructure, engineering and assurance services. This
is delivered through its unique Global Network Delivery Model™, recognized as
the benchmark of excellence in software development. A part of the Tata Group,
India's largest industrial conglomerate, TCS has over 254,000 of the world's
best trained consultants in 44 countries. The Company generated consolidated
revenues of US $ 10.17 billion for year ended 31 March, 2012 and is listed on
the National Stock Exchange and Bombay Stock Exchange in India.


ITSMA specializes in helping companies market and sell services and solutions
more effectively. We work with the world's leading technology, communications,
and professional services providers to generate increased demand, strengthen
customer relationships, and improve brand differentiation. ITSMA annual
program clients include business leaders such as AT&T, Cisco, Deloitte, EMC,
Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, and Tata Consultancy Services,
among others. Our comprehensive research, consulting, and training on topics
including ITSMA Account Based Marketing℠, Brand Positioning, and Solutions
Development provide the insight and experience companies need to improve
business results. ITSMA is based near Boston, and has offices in London,
Mumbai, and Tokyo. Learn more at www.itsma.com.

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SOURCE Tata Consultancy Services

Website: http://www.tcs.com
Website: http://www.itsma.com
Contact: Global: pradipta.bagchi@tcs.com - Phone: +91 22 6778 9999, or India:
h.ramachandra@tcs.com | shamala.p@tcs.com - Phone: + 91 22 6778 9077, or APAC:
sean.davidson@tcs.com - Phone: +65 9139 3668, or USA/Canada: m.mccabe@tcs.com
- Phone: +1-646-313-4594, or Europe/UK: ashish.babu@tcs.com - Phone +44207245
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