All-New 2013 Santa Fe Finds Robust Sales Demand While Attracting A Higher Demographic CUV Buyer

  All-New 2013 Santa Fe Finds Robust Sales Demand While Attracting A Higher
                            Demographic CUV Buyer

Santa Fe receives Highest Residual Value in its class from ALG

Earns IIHS Top Safety Pick coupled with NHTSA 5-star crash ratings

PR Newswire

COSTA MESA, Calif., Dec. 5, 2012

COSTA MESA, Calif., Dec. 5, 2012 /PRNewswire/ -- Hyundai ^ Motor America today
released key sales metrics and early buyer demographics from the highly
successful launch of its all-new 2013 Santa Fe CUV. Last week, Santa Fe
received ALG's prestigious Highest Residual Value for the Midsize Utility
Vehicle segment, establishing market expectations for superior value
retention, both off-lease and in the pre-owned vehicle market. Equally
impressive, Santa Fe has earned an IIHS Top Safety Pick recommendation as well
as top-ranked 5-star NHTSA crash ratings, indicating superb crashworthiness in
various critical collision categories.


2013 Santa Fe Launch Highlights

Industry Accolades

  oALG Highest Residual Value for Midsize Utility Vehicle segment
  oIIHS Top Safety Pick
  oNHTSA 5-star crash test ratings

New, Higher Demographic Santa Fe Buyer

  oAverage household income level up 36% above previous model
  oYounger median buyer age, nearly five years below previous model
  oHigh Turbo model sales mix of 39%, a premium buyer preference

Early Launch Sales Metrics

  oDealer days-to-turn rate: 30 days
  o49% faster than industry average 59 days for same period
  oYear-over-year sales nearly 15% above previous model

"Santa Fe is enjoying outstanding consumer demand with a new,
higher-demographic CUV buyer, higher transaction prices and top-ranked crash
safety ratings from the most respected safety agencies," said Michael O'Brien,
vice president of corporate and product planning for Hyundai Motor America.
"Santa Fe dealer inventories are turning at a brisk 30-day pace, and we are
very pleased with the new, upmarket class of buyers attracted to its
combination of fluidic sculpture design, exceptional value, interior
flexibility and outstanding safety credentials."

Even with Santa Fe's outstanding safety ratings, curb weights remain
class-leading, a benefit of Hyundai's strategic use of high-tensile steel in
specific structural areas of the platform.

CUV                     Santa Fe Sport Edge  Equinox Journey Venza Escape
Base Curb Weight (lbs.) 3,459          4,050 3,777   3,818   3,870 3,502

Early internal Hyundai buyer studies for the 2013 Santa Fe indicate a younger
buyer than the previous Santa Fe by nearly five years, with 36 percent higher
income. It is also attracting more educated buyers than the compact CUV
segment in which it competes.

In terms of in-market shopper demand, Santa Fe has surged over the past few
months since the introduction of the new model, according to the marketing
analytics firm Kantar Compete. Further, according to TrueCar studies measuring
a cross-section of shopper demand on a variety of shopping-oriented websites,
Santa Fe demand is up 67 percent over the previous model. Using industry
inventory data from, Santa Fe has the fastest days-to-turn rate (30
days) in its segment by a large margin.

                  Santa Fe Sport Edge Equinox Journey Venza Escape
Days-to-turn rate 30             57   72      71      49    34

Santa Fe sales for the early launch period, September through November, are
outpacing year-over-year sales for the previous model Santa Fe by nearly 15
percent, even without the benefit of the soon-to-be-released, larger 3-row
Santa Fe. The new three-row, seven-passenger Santa Fe configuration made its
world debut at last week's 2012 Los Angeles Auto Show, joining the two-row,
five-passenger Santa Fe Sport. The new three-row Santa Fe will be on sale
early 2013.

Santa Fe Model Line Sales Volume

         Sep.-Nov. 2012 Sep.-Nov. 2011 New Model Sales Increase
SANTA FE 20,154         17,541         14.8%

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced through more
than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the program, which includes the 5-year/60,000-mile fully
transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain
warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit

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SOURCE Hyundai Motor America

Contact: Derek Joyce, +1-714-376-6653 (mobile),
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