Catalog Spree Triples Customer Base in Two Months
Leading Catalog Shopping App Points to Explosive Growth in Digital Catalog
Space for Holiday Shopping and Beyond
LOS ALTOS, Calif. -- December 05, 2012
Catalog Spree, your personal digital mall that lets you browse, discover and
shop your favorite catalogson the iPad and the web, today announces that it
has tripled its customer base in two short months. Since early September, the
company has grown its customer base by an average of 12 percent per week, and
shows no signs of slowing. Catalog Spree’s iPad app now has more than half a
million downloads and 200,000 monthly active customers. As the first app to
launch in the digital catalog space as well as the highest rated, Catalog
Spree is at the forefront of this rapidly growing digital catalog industry.
“When the original iPad was announced in January 2010, we knew it offered the
perfect platform to consume digital catalogs. Right away, we started working
to create a personal and dynamic iPad shopping experience in Catalog Spree,”
said Joaquin Ruiz, CEO of Catalog Spree. “In our first year, we helped change
the App Store, creating a new “Catalogs” category. More importantly, we
invented a new way to shop online, changing how retailers view tablets and
giving shoppers the best window-shopping experience ever.”
The 2012 holiday shopping season in particular has proven that digital
catalogs are no longer niche. According to a recent Catalog Spree survey, 69
percent of consumers planned to use digital catalogs to gain inspiration for
gift ideas this year, in line with the trend toward digital shopping. In
addition, an IBM report on holiday shopping showed that the iPad generated
more traffic than any other tablet or smartphone on Thanksgiving or Black
Friday – accounting for nearly 10 percent of online shopping.
“Just as the book industry has gone digital, so has the catalog industry.
Digital catalogs have given a new life to direct marketing, and as a result,
there will be more catalogs, not fewer,” said Ruiz.
Estimates show that digital catalogs are expected to grow tenfold in 2013 – up
from 10 million in 2012. Catalog Spree’s customers are highly engaged and
spend more than 145 minutes per month on average on the app.
Since its launch in April 2011, Catalog Spree has grown to feature more than
350 catalogs, including top tier brands like Lands’ End, L.L. Bean, Tory
Burch, Nordstrom, Neiman Marcus, and One Kings Lane, which have leveraged the
fast-growing digital catalog space as a channel for new customer acquisition.
In fact, a staggering 70 percent of Catalog Spree traffic to retailers comes
from new customers.
“We’re consistently hearing from our partners that Catalog Spree’s platform is
outperforming other players in the market from both a traffic and revenue
standpoint,” said Arnaud Collin, chief marketing officer, Catalog Spree. “For
instance, a leading men’s and women’s fashion brand who recently joined
Catalog Spree reported that they saw more sales in a week with us than in a
year with the other players.”
Ranked as the #1 catalog shopping app for the iPad, and recognized by iVillage
as the best app of 2012, Catalog Spree was also the first to launch an HTML5
experience in order to expand the reach of digital catalogs to more consumers
via the web. The company’s senior leadership team added top industry
executives in 2012 including Arnaud Collin, formerly of eBay, as the Chief
Marketing Officer and retail industry veteran Jim Alexander to the Board of
Directors. With these additions and overall employee growth, Catalog Spree has
nearly doubled its size in the past year.
For further information about Catalog Spree, visit
ABOUT CATALOG SPREE:
Catalog Spree is your personal digital mall, the online place where you browse
gorgeous catalogs, discover new brands and share products you like. The
award-winning iPad app brings the fun of window shopping online, connecting
you with the brands you love. Catalog Spree is a privately held company based
in Los Altos, California, and backed by Comcast Ventures and Relay Ventures.
For more information visit http://catalogspree.com/.
Kel & Partners
Shelley Senai, 617-904-9393 x137
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