Starbucks Unveils Accelerated Global Growth Plans

  Starbucks Unveils Accelerated Global Growth Plans

Innovation, operating leverage and global brand relevancy drive growth across
                           retail and CPG channels

  *Opening 3,000+ net new stores inAmericas region by 2017
  *Channel Development (CPG) to double its international footprint by 2015
  *China on track to become second-largest market in 2014
  *Starbucks VIA® Ready Brew, K-Cup® packs and now the Verismo System combine
    to create the strongest and most complete line-up of premium single-serve
    options in the global coffee industry
  *Social and digital media, loyalty and mobile payment platforms
    transforming customer experience and deepening connection to customers
    around the world
  *Reiterated commitment to leadership position in $40 billion global tea
    market and reaffirmed intent to acquire Teavana this year
  *Reiterated commitment to profitability in Western Europe

Business Wire

NEW YORK -- December 05, 2012

Starbucks (NASDAQ:SBUX) today reaffirmed its leadership position and growth
agenda across its global retail, emerging brands and CPG channels at its
biennial Investor Conference.

“Starbucks business and brand have never been healthier, and as a company we
have never been better positioned to execute against our global, multi-channel
growth agenda,” Starbucks chairman, president and chief executive officer
Howard Schultz said at the company’s 2012 Investor Conference.“Starbucks will
have more than 20,000 retail stores on six continents by 2014 and more than
200,000 points of global CPG distribution by 2015. I am personally committed
to seeing Starbucks deliver the innovation, execution and elevated customer
experience necessary to achieve both these goals and remain one of the world’s
most trusted and admired consumer brands.”

U.S. and China Powering Global Retail Store Expansion

Starbucks regional presidents joined Schultz in outlining the tremendous
opportunity that lies ahead as the Company pursues disciplined, profitable
growth across its global retail platform.

  *Cliff Burrows, president, Starbucks Americas and U.S., announced that his
    region planned to add more than 3,000 net new stores, and renovate
    thousands more stores, over the next five years.At least half of the new
    stores are expected to be in the strong, rapidly growing U.S. market where
    revenue grew by 9 percent in fiscal 2012. Burrows also announced plans to
    leverage the recently completed Evolution Fresh and La
    Boulangeacquisitions – and to increase sales and drive customer frequency
    throughout the day – by making La Boulange® products available in more
    than 2,500 U.S. company-operated Starbucks stores and making Evolution
    Fresh™ juices available in more than 5,000 U.S. company-operated stores by
    the end of 2013.
  *John Culver, president, Starbucks China and Asia-Pacific, said his region
    – the company’s fastest growing retail store market – will approach 4,000
    stores by the end of 2013, including 1,000 in Mainland China, 1,000 in
    Japan, 500 in Korea and its first store in Vietnam. Culver highlighted
    China as Starbucks most successful new market entry to date, and announced
    that China is expected to become Starbucks largest market outside of the
    U.S. in 2014 and is on plan to have 1,500 stores in 70 cities in 2015. At
    the conference, Culver noted the positive results achieved so far this
    quarter. Culver also provided an overview of the hugely successful opening
    of the company’s first three stores in Mumbai, India – opened since
    October – and reaffirmed plans to open the company’s first store in Delhi
    in early 2013.
  *Michelle Gass, president, Starbucks Europe, Middle East and Africa, said
    Starbucks is focused on building brand relevancy, unlocking opportunities
    in its company-operated stores and accelerating licensing agreements in
    her region. Gass reaffirmed the company’s confidence that the region will
    achieve meaningful revenue and profit growth over the next five years, and
    deliver against its goal of mid-teen margins over time. Gass said, “Our
    past performance is not indicative of the sizable and profitable
    opportunity across EMEA. We have a comprehensive set of initiatives that
    will build on our investments over the past decade to ensure sustained and
    healthy profitability for the region.”

Channel Development to Double International Footprint by 2015

In the two years since Starbucks outlined plans to leverage innovation, its
global retail store footprint and its social and digital media expertise to
drive accelerated growth in the company’s consumer packaged goods (CPG)
business, Starbucks Channel Development has become the company’s second
largest operating segment, growing 50 percent to $1.3 billion in revenue in
fiscal 2012. Jeff Hansberry, president, Starbucks Channel Development and
Emerging Brands, announced that he expected his business to double its
international Channel Development footprint by 2015, building on its more than
100,000 points of distribution in 20 countries, and to eventually rival
Starbucks retail store portfolio in terms of size and profitability. Hansberry
also announced exciting plans to expand the company’s My Starbucks Rewards
customer loyalty program to enable customers to earn Starbucks stars –
redeemable for free beverages and food at Starbucks retail stores – when they
purchase Starbucks-branded products in CPG channels. When the expanded program
launches in 2013 it will be the first, and most innovative, cross-channel
(retail/CPG) customer loyalty program in the world.

Teavana Acquisition to Globally Transform Tea Industry

Starbucks reiterated plans to vault itself into a leadership position of the
$40 billion global tea market with its intended acquisition of Teavana, which
the company previously announced on November 14, 2012. The company shared for
the first time that it plans over time to offer handcrafted Teavana® tea
beverages at Teavana mall and neighborhood stores and eventually at Starbucks
stores.Once the acquisition is complete, Starbucks and Teavana will together
jumpstart the next wave of growth in the tea category, leveraging Starbucks
core competencies in handcrafted beverage, real estate and design and
integrating these with Teavana’s world-class tea authority, merchandising and
best-in-class retail store unit economics. Powered by Starbucks existing
infrastructure, Starbucks plans to continue to grow and extend Teavana’s
already-successful 300 mall-based stores as well as add a high-profile
neighborhood store concept that will accelerate Teavana’s domestic and global

Digital and Loyalty Platforms Transforming Customer Connections Beyond Retail

Beyond retail store and CPG channel developments, Starbucks described how its
digital and loyalty platforms and initiatives are transforming the way it
connects with customers, strengthening brand relevance, delivering greater
value and convenience to consumers - and producing greater profits for
shareholders. Chief digital officer Adam Brotman described how the company’s
social, web, mobile, loyalty and card assets differentiate Starbucks from any
other retailer and combine to directly drive growth across the company’s
business and around the world. Brotman announced that Starbucks cards are now
used in approximately 25 percent of the company’s U.S. transactions and that
the amount of dollars loaded on Starbucks cards increased by more than 20
percent last year. He also expects the company’s mobile payment platform to
account for 10 percent of payments in Starbucks U.S. stores by the end of
fiscal 2013.

About Starbucks Corporation

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing
and roasting the highest-quality arabica coffee in the world. Today, with
stores around the globe, the company is the premier roaster and retailer of
specialty coffee in the world. Through our unwavering commitment to excellence
and our guiding principles, we bring the unique Starbucks Experience to life
for every customer through every cup. To share in the experience, please visit
us in our stores or online at

Forward-Looking Statements

This release contains forward-looking statements, including statements
relating to certain company initiatives and plans, as well as trends in or
expectations regarding, growth in Starbucks global retail, emerging brands and
CPG channels, including number of stores, store openings and renovations, CPG
distribution points, availability of products in Starbucks stores, the size of
the China market, revenues, profit and operating margins, expansion of My
Starbucks Rewards loyalty program in the CPG channel, expectations regarding
tea and the intended acquisition of Teavana, and Starbucks digital and loyalty
platforms. These forward-looking statements are based on currently available
operating, financial and competitive information and are subject to a number
of significant risks and uncertainties. Actual future results may differ
materially depending on a variety of factors including, but not limited to,
coffee, dairy and other raw material prices and availability, costs associated
with, and the successful execution of, the company’s initiatives and plans,
the performance by third parties of their agreements with us, the acceptance
of the company’s products by our customers, fluctuations in U.S. and
international economies and currencies, the impact of competition, the effect
of legal proceedings, and other risks detailed in the company filings with the
Securities and Exchange Commission, including the "Risk Factors" section of
Starbucks Annual Report on Form 10-K for the fiscal year ended September 30,
2012. The company assumes no obligation to update any of these forward-looking


Starbucks Coffee Company
Media Contact:
Zack Hutson, +1-206-318-7100
Investor Relations:
JoAnn DeGrande, +1-206-318-7118
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