Holiday Shopping Hint: Two-thirds of Americans Want a Car for Christmas

   Holiday Shopping Hint: Two-thirds of Americans Want a Car for Christmas

PR Newswire

WASHINGTON, Dec. 5, 2012

WASHINGTON, Dec. 5, 2012 /PRNewswire/ -- The auto industry is a bright spot in
the U.S. economy, and one reason is that many consumers are eager for a new
automobile – and secretly hope to receive one as a holiday gift, according to
a new poll released today by automakers.

Holiday advertisements for cars as gifts appear every year about this time,
and half of consumers are familiar with these auto ads showing someone giving
or receiving a car. According to an Auto Alliance opinion poll of 5000
consumers, only 17% of people have ever bought an auto to give to someone, but
65% of Americans would like to receive a car as a gift this year.

"The average age of vehicles on U.S. roads is a historic high of 11 years. So
we see pent up demand for new vehicles, and when this is coupled with low
credit rates, auto sales have been more robust than the general economic
recovery," said Mitch Bainwol, president and CEO, Auto Alliance. "Our
consumer polling shows that many Americans have their noses pressed against
the front windows of car dealerships, hoping someone thinks they have been
good this year."

What hints would you drop to signal your interest in getting a car as a gift?
Most people (25%) would frequently mention how old their car is, while others
(17%) would drop hints during a TV advertisement about cars as gifts. Some
people (7%) would leave car advertisements lying around.

If you were getting a car as a holiday gift, would you want to help pick it
out or would you rather be surprised? In the Auto Alliance consumer poll,
two-thirds of respondents (63%) wanted to help pick it out, while 25%
preferred to be surprised.

For those people who want to be surprised with a new car, 28% would like to
find out by the car keys being gift-wrapped under the tree. Another 26%
prefer to find the new car in the driveway with a large gift bow on it, and
19% want a surprise trip to the dealer.

Who in your life might give you an auto as a gift? Sadly, most consumers
(51%) said no one. Other consumers were more optimistic on possible
gift-givers: the most likely source is spouses (23%), followed by parents
(8%), your children (5%), girlfriend or boyfriend (4%), a very good friend
(2%) or your boss (1%).

For the past two years, December has been the month with the highest auto
sales all year. Regarding overall annual sales, in both 2010 and 2011 auto
sales increased 10% per year, and sales are projected to increase another 12%
or more in 2012.

The Alliance of Automobile Manufacturers is a trade association of 12 car and
light truck manufacturers including BMW Group, Chrysler Group LLC, Ford Motor
Company, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz USA,
Mitsubishi Motors, Porsche, Toyota, Volkswagen and Volvo. Visit  for more information.

Contact: Gloria Bergquist,
Mobile: 202-329-1398

SOURCE Auto Alliance

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