SAP to Transform Award-Winning Extreme Sailing Series Experience With Cutting-Edge Technology Innovation

    SAP to Transform Award-Winning Extreme Sailing Series Experience With
                      Cutting-Edge Technology Innovation

PR Newswire

RIO DE JANEIRO, Dec. 5, 2012

RIO DE JANEIRO, Dec. 5, 2012 /PRNewswire/ --SAP AG (NYSE: SAP) today
announced a three-year partnership with the Extreme Sailing Series™ , a
world-class, professional Global Circuit that puts fans at the heart of the
action through their "stadium racing" format. As the "Official Technical
Partner" of the series, SAP plans to deliver cutting-edge business software
and analytics solutions to provide sailors, spectators and the media with an
unprecedented sailing experience.


For the first time in the six-year history of Extreme Sailing Series,
analytics solutions from SAP can offer fans and broadcasters insights to
enable them to decipher exactly what is happening on the water through the use
of live leaderboards and 3-D visualizations taking place in real time.
Post-race data will also provide teams with tools to analyze their performance
and optimize their strategy helping them sail better.

"Having SAP on board as our Official Technical Partner is a great step for the
Extreme Sailing Series," said Mark Turner, executive chairman of Organisers OC
Sport. "This partnership will enable us to take the event to the next level of
innovation, interaction and participation. The work SAP is doing in the world
of sailing is exciting for the sport and we are thrilled to be working with
them to develop this relationship further. The initial enhancements will
already be visible in the next Act in Rio, but will continue to be developed
step-by-step over the three-year partnership."

SAP also plans to enhance the management and operational side of the Extreme
Sailing Series through the development of a "Race Committee" app. This live
application can enable the Extreme Sailing Series Race Management Team to
co-ordinate race starts, communicate penalties and record accurate race
results — making the job of executing and operating races quicker and easier
than ever before. This solution is particularly important considering the
demanding rhythm created by the 8 x 15 minute race a day format.

"The Extreme Sailing Series is a great example of how great technology and
teamwork enable high performance and excitement. SAP is honored to deliver
innovations that will improve the performance of the teams and create great
experiences for the customers – the fans," said Jim Hagemann Snabe, co-CEO,
SAP. "Our real-time analytics combined with mobile and cloud makes the
on-water battles more accessible, vivid and thrilling for a global audience."

Solutions from SAP have been developed and tailored for over 12 years of
successful sailing partnerships. Through longstanding relationships with Audi
Sailing Team Germany, Kieler Woche and the SAP 5O5 World Championship, SAP has
provided performance-enhancing tools to some of the world's best sailors and

Extreme Series Comes to Rio

The final Act of the 2012 global tour will begin December 6 as the Extreme
Sailing Series makes its South American debut in the iconic city of Rio de
Janeiro. Nine Extreme 40 Catamarans will be heading into the final battle.
This season, 179 races have been sailed, and the Series winner will be decided
in 32 action-packed races over four days of competition.

Rio de Janeiro is a new location for the Extreme Sailing Series. The guest
team, "Team Brazil," and the eight established Extreme 40 teams will compete
in the bay surrounded by the iconic Sugarloaf Mountain and statue of Christ
the Redeemer. Four of the eight teams are capable of lifting the 2012 Extreme
Sailing Series overall trophy – two Omani, one French and one Austrian. None
wants to go home empty handed and, with 15 points up for grabs in the final
Act, the podium is wide open for an exciting finish to the series.

To follow all the action featuring analytics and 3-D visualization from SAP,
visit http://ess40-2012.sapsailing.comfrom December 7–9, 2012. For more
information, visit the SAP Newsroom.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 197,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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© 2012 by SAP AG. All rights reserved.

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