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Challenging the Traditional Notions of Piracy

Ivey Professor Examines the Impact of Piracy on Capitalism Throughout the Ages 
LONDON, ON, Dec. 5, 2012 /CNW/ - When capitalism spread along the trade routes 
toward the Indies, when radio opened an era of mass communication, when the 
Internet became part of the global economy, pirates were there. Although 
most people see pirates as solitary anarchists out to destroy capitalism, it 
turns out the opposite is true. They are the ones who forge the path. 
In THE PIRATE ORGANIZATION: Lessons from the Fringes of Capitalism, published 
by Harvard Publishing, Ivey Professor Jean-Philippe Vergne and HEC-Paris 
Professor Rodolphe Durand reveal that pirates are not discontented, mythical 
figures, but in fact, have always formed complex and sophisticated 
organizations that both challenge and change the course of capitalism. 
Throughout history pirate organizations have behaved in predictable ways: 
challenging widespread norms; controlling resources, communication, and 
transportation; maintaining trade relationships with other communities; and 
formulating strategies favoring speed and surprise. And firms, non-profit 
organizations, and governmental bodies can learn from them. 
Vergne and Durand suggest rather than trying to stamp out piracy, savvy 
entrepreneurs and organizations should keep a sharp eye on the pirate space to 
stay successful as the game changes. 
The book is written for those who think about industry evolution, corporate 
strategy and values, and those interested in thinking more deeply about how 
capitalism is changing. THE PIRATE ORGANIZATION provides a rigorous yet 
engaging analysis of the history of piracy—from the classic pirates of the 
Barbary Coast to today's digital and DNA pirates—coupled with lessons on how 
businesses should change their behavior. 
First published in French to great critical acclaim and commercial success as 
L'Organisation Pirate: Essai sur l'évolution du capitalisme, this book shows 
that piracy is not random. It's predictable, it cannot be separated from 
capitalism, and it likely will be the source of capitalism's continuing 

    --  For more on the book visit:
        and on follow on Twitter:
    --  To gain further insight check out this concise animation movie
        reflecting on the impact of piracy through the ages. This movie
        represents a novel approach to diffuse academic research to a
        broad audience:
    --  Download a free excerpt from THE PIRATE ORGANIZATION:
    --  To arrange an interview with Jean-Philippe Vergne please
        contact Ivan Langrish, Senior Manager, Media Strategy  by email
        at or
        by phone at 416-203-0664

Jean-Philippe Vergne is an assistant professor of strategy at the Richard. 
Ivey School of Business at Western University. His ongoing research on the 
global arms industry received the Grigor McClelland doctoral dissertation 
award. Rodolphe Durand is the GDF-Suez professor of strategy at HEC-Paris. He 
received the European Academy of Management/Imagination Lab Award for 
Innovative Scholarship 2010 and is a visiting scholar at the Harvard Business 
School. His works have been published widely in academic journals.

About the Richard Ivey School of Business
The Richard Ivey School of Business ( at Western University is 
Canada's leading provider of relevant, innovative and comprehensive business 
education. Drawing on extensive research and business experience, Ivey faculty 
provide the best classroom experience, equipping graduates with the skills and 
capabilities they need to tackle the leadership challenges in today's complex 
business world. Ivey offers world-renowned undergraduate and graduate degree 
programs as well as Executive Development at campuses in London (Ontario), 
Toronto and Hong Kong.

Media Contact Ivan Langrish, Senior Manager, Media Strategy 
416-203-0664 office 416-427-6337 cell

Image with caption: "JP Vergne and Rodolphe Durand explore how pirate 
organizations, through their defense of alternative rules of exchange, 
contribute to altering the functioning of capitalist societies. By producing 
new norms, pirates guide the renewal of capitalism and shape the emergence of 
new industries. (CNW Group/Richard Ivey School of Business)". Image available 

SOURCE: Richard Ivey School of Business

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CO: Richard Ivey School of Business
ST: Ontario

-0- Dec/05/2012 20:01 GMT

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