Diageo Renews Distribution Agreements with Johnson Brothers and United Brokerage

    Diageo Renews Distribution Agreements with Johnson Brothers and United
                                  Brokerage

Agreements Apply to Minnesota, North Dakota and South Dakota

PR Newswire

NORWALK, Conn. and ST. PAUL, Minn., Dec. 5, 2012

NORWALK, Conn. and ST. PAUL, Minn., Dec.5, 2012 /PRNewswire/ --Diageo, the
world's leading spirits, wine and beer company, and Johnson Brothers and
United Brokerage, Inc. of Minnesota, today announced that they have entered
into new agreements for North Dakota, South Dakota and Minnesota.

Under these agreements, Johnson Brothers will continue as the exclusive
distributor for the Diageo portfolio of wines and spirits in North Dakota and
South Dakota. They will also continue as the exclusive distributor for Diageo
wines in Minnesota. United Brokerage will continue as the exclusive broker
for Diageo Spirits in Minnesota.

"We are pleased to continue our relationships with Johnson Brothers and United
Brokerage in these three states, where together, we can take the next step in
our route-to-market strategy," said Jeff Ivey, Senior Vice President,
Commercial Strategy, Diageo North America. "By continuing to work with Johnson
Brothers, a leader in these markets, we are strongly positioned for future
success."

Michael Johnson, CEO of Johnson Brothers remarked: "We are delighted to
continue our longstanding relationship with Diageo and look forward to working
closely with them to grow Diageo's portfolio of leading brands in the Upper
Midwest."

Diageo began the second phase of its transformational route to market strategy
for its spirits and wine brands in the U.S. in 2010 and this represents the
continuation of that strategy.

About Johnson Brothers

Johnson Brothers is a privately owned company headquartered in St. Paul,
Minnesota. One of the largest wine and spirit wholesalers in the United
States, Johnson Brothers will celebrate its 60th anniversary in 2013.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and
wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor,
Buchanan's and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas,
Baileys, Captain Morgan, Jose Cuervo, Tanqueray, Guinness, Beaulieu Vineyard
and Sterling Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best
practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere.

SOURCE Diageo

Contact: Zsoka McDonald, Diageo, +1-203-229-4730; Rachel Rosenblatt, FTI,
+1-646-576-8106
 
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