Inc. Magazine Introduces Hire Power Awards Honoring America’s Top Job Creators

  Inc. Magazine Introduces Hire Power Awards Honoring America’s Top Job

           Affinnova ranks in the top 10 of Massachusetts companies

Business Wire

WALTHAM, Mass. -- December 05, 2012

Waltham-based Affinnova, Inc., the global leader in innovation software and
services, today announced that it is featured in the inaugural ranking of
Inc.’s Hire Power Awards, recognizing the private businesses that have
generated the most jobs in the past three years. Affinnova generated 84 jobs
from 2008 to 2011, placing it among the 10 private business job creators
within the state of Massachusetts.

“It is an honor to be recognized by Inc. for our commitment to job creation,”
said Affinnova’s Chief Executive Officer, Waleed Al-Atraqchi. “Fundamental to
our success is the quality, drive and ingenuity of our people. We take this
very seriously. Our philosophy is simple: You can’t revolutionize the way
companies innovate with anything less than an all-star team. The continued
good news is that we plan to hire at an even higher rate in 2013.” The company
is hiring across multiple disciplines from engineering to sales.

Affinnova provides software and services that enable marketers to develop
better-performing products, advertising and designs. The most respected
organizations from mid-sized enterprises to Global Fortune 500 companies use
Affinnova’s optimization platform. The company is experiencing hyper growth as
a result of increasing adoption in its core markets, entry into new markets
and expansion globally.

Inc. is the only major business media brand aimed solely at CEOs of
fast-growing private companies. The Hire Power Awards will appear in Inc.’s
December/January issue, as well as the brand’s web site,

The inaugural Inc. Hire Power Awards are sponsored by Bank of America Merrill
Lynch, which is proud to recognize American companies that have greatly
increased their workforces. Inc.’s Hire Power Awards celebrates private
companies on the forefront of American job creation, giving these businesses
the recognition they deserve.

About Inc.

Founded in 1979 and acquired in 2005 by Mansueto Ventures,  Inc. is the only
major brand dedicated exclusively to owners and managers of growing private
companies, with the aim to deliver real solutions for today’s innovative
company builders. Total monthly audience reach for the brand has grown
significantly from 2,000,000 in 2010 to over 6,000,000 today. For more
information, visit

About Bank of America Merrill Lynch

Bank of America Merrill Lynch is one of the world's largest financial
institutions, serving individual consumers, small- and middle-market
businesses and large corporations with a full range of banking, investing,
asset management and other financial and risk management products and
services. The company provides unmatched convenience in the United States,
serving approximately 57 million consumer and small business relationships
with approximately 5,700 retail banking offices and approximately 17,250 ATMs
and award-winning online banking with 30 million active users. For more
information, visit:

About Affinnova

Affinnova is a high-growth software and services firm that enables innovative
companies to develop and market better performing products, advertising and
designs. Our patented survival-of-the-fittest approach has the capacity to
explore extremely large idea spaces by applying evolutionary search algorithms
to product and marketing innovation. The most respected organizations, from
mid-sized enterprises to Global Fortune 500 companies, including Procter &
Gamble, Unilever, Nestlé, PepsiCo, Pfizer, Johnson & Johnson, Walmart and
Citibank, depend on Affinnova to deliver higher success rates and accelerated
launch timing. For more information, please visit


MoreInk PR
Martha Popoloski, +1-781-405-8328
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